15 Facebook Ad Hacks to Master Your 2021 Campaigns

Jacques van der Wilt - Guest Writer
By Jacques van der Wilt - Guest Writer
June 4, 2021 · 10 min read

Running a Facebook Ad campaign can be tricky sometimes. There are many nuances that need to be considered to ensure a campaign is effective, and even then, most campaigns don’t reach the heights they could, as they fail to optimize the vital areas.  So how can you ensure you get the most from your ad campaigns on Facebook? Here are some of the top Facebook Ad hacks to boost your performance in 2021.

What is considered a Facebook Ad hack?

Facebook Ad hacks are essential techniques that can quickly and easily alter your Facebook advertising campaigns for the better. As a result, the campaigns will become more effective, saving you time, money, or both. 

The aim of a Facebook Ad hack is to take your social media advertising to the next level. This can be by reaching a larger audience, reaching a more relevant audience, or finding ways to cut down spending in certain areas.

Generally speaking, an ad hack will take very little time to create and manage but will be highly effective and beneficial for your Facebook advertising campaigns

Source: Usetrust

15 hacks to boost your Facebook ads in 2021

Choose the right campaign objective

When you initially set up a Facebook ad campaign, you will be asked to choose an objective. Many advertisers will skim over this section with quick answers. However, your chosen objective is much more important than many sellers realize. This is because your chosen objective tells Facebook the goal of your campaign, which allows the algorithm to show your ad to a more relevant audience.

This auto-optimization of your ads cannot be fully effective if you do not choose the perfect objective, and will probably end up costing you much more in terms of cost per click (CPC).

You can ensure you choose the right objective for your campaign by matching the campaign objective with your general advertising goals. For example, if you are looking to get your brand name out there, select ‘brand awareness’. If instead, you want to encourage people to download your app, select ‘app installs’. 

Get your targeting right

This may seem like a simple and obvious aspect of an advertising campaign, but some sellers tend to skim over targeting for Facebook campaigns

Although Facebook’s algorithm will help you on your way, it’s important to put your best effort into telling the platform who you are hoping to reach with your campaign. This means selecting the correct targeting options that match the type of people you want to reach and also creating a campaign that can achieve that.

Source: Wordstream

Focus your ad around the right geographic areas for your business

Like demographic targeting, geographic targeting is also important when it comes to advertising on Facebook. Geographic targeting allows you to focus your campaigns around the specific areas your customers are located or stated as living. 

Geographic targeting will also help you to save your ad budget, by not spending too much of it on users from areas that will likely never shop with you. One of the top Facebook ad hacks if you only want to advertise locally, or within a certain city/state/country. 

Avoid ad duplication

When creating a new advert on Facebook, many sellers choose to duplicate their advertisement as it is the easier option. However, this is bad practice. When you duplicate your ad, you lose all the original comments, likes, and shares on the post, which doesn’t make much of an impression on other users. Keeping your audience engaged is an important factor in Facebook ads’ success and another hack to make our list of Facebook ad hacks. 

To avoid this, select ‘use existing post’ when creating your ad. This will allow you to keep all the previous engagements on the post. This helps to create more interest as users see the ad as something others have also deemed relevant and interesting.

Optimize your ad schedule

Running campaigns 24/7 can be expensive. For that reason, you should check your data and try to focus your advertising around the times and days when it is at its most effective. Fortunately, this is easily done as Facebook Ad Manager allows you to see a breakdown of all your advertising by day. You can even cross-compare your campaigns so you have a larger data pool to work off of.

Once you have found the perfect times and days for your ads to flourish, schedule them to activate during that period and reach the audience with the most business potential.

Rotate your ads and vary what users see

If Facebook users start to see your ad too often, they will often choose to hide it, ignore it, or report it as spam. Frequently seen ads rapidly become ineffective. Click-through rate (CTR) starts to drop, and cost per click (CPC) increases.

Source: AdEspresso

One way around this issue is to rotate your ads. By creating multiple ad variations and setting your advertisements to appear on a schedule, you can show different advertisements to the same users. This prevents users from getting fed up with seeing the same thing over and over again.

Don’t overdo your ad frequency

If users see your ads once or twice, they can be effective. However, if they are seeing your ads every time they are on the platform on several occasions, the ads will quickly become repetitive. This can not only stop the ads from being effective, but it can even have a detrimental effect on ad performance, as users begin to disassociate themselves with your product and brand and actively try to avoid it. 

Finding the perfect frequency isn’t always easy either. Statistically speaking, ads will be seen on more occasions than they are. This is because many users open Facebook and scroll past ads without paying attention. 

Certain types of ads are also much more visible than others. Those in the news feed are much more likely to be noticed than those in the sidebar for example. Therefore, you will need to show sidebar ads more often. 

Managing your ad frequency will probably take a degree of trial and error, as the amount of excess will differ depending on variables from the user, to the campaign, or even the brand. However, by monitoring your ad data you should be able to get a good idea of what works and what doesn’t after a while.

Use retargeting

Retargeting is a very effective way to create an effective campaign at a lower price. This is because retargeting aims to reach out to those who have previously engaged with your ads. By targeting these users who have previously shown interest in what you are advertising, you increase the chances of the conversion. 

You will already have a reasonable amount of data on those you are targeting, so you can even personalize the ads, and tailor them to the customer in order to push them over the line. 

Exclude those already converted by your campaigns

This is another useful way of saving your ad budget so it can go further. By excluding users who you have already converted, you avoid spending unnecessary budget on displaying your ads to them again. 

You can exclude previously converted users from seeing your Facebook campaigns by:

  1. Creating a custom audience of people who have visited your ads landing page
  2. Then, on a new campaign, go to ‘new audience’ > ‘exclude’ and enter the audience you wish to exclude, such as: Converted in the last 90 days, and/or visited X landing page. 

Consider where you place your advertisements

The placement of advertisements on Facebook can have a big impact on their success and their costs. According to data collected by AdEspresso, costs can vary as much as 550% depending on where you advertise on Facebook, with right column and newsfeed ads coming in as the costliest. 

Source: AdEspresso

Check out the campaigns of your competitors

Facebook has a useful feature called Facebook Ad Library. Ad Library is exactly what it sounds like, a collection of all advertisements currently running on Facebook and its products. 

If you want to see how your competitors are reaching out to their target audience, all you have to do is:

  1. Go to your competitor’s page
  2. Select ‘Page transparency’ and then ‘see more’.
  3. All your competitor’s active campaigns will now be visible!

Make sure to take notes of how they use copy, CTA’s, and images. Also, consider which of their ads got the most interaction, and question why. You may be able to find useful insights that data misses because it can’t provide context. 

Check Facebook reports and use the data to optimize

Facebook reports are a hive of information. You can use the information collected in Facebook reports to improve your campaigns practically and effectively. Reports can tell you where, when, and how people interacted with your Facebook marketing, as well as how it compares to your previous campaigns. Figures such as conversions and CPC can help you to better understand how your campaigns are performing, and what you can improve.

Use a data feed to optimize all aspects of your campaign

Some of Facebook’s marketing and advertising features can be quite limiting when it comes to optimization. Fortunately, the platform does allow you to connect data feed services, which can help you with in-depth optimization of your advertising feed. By connecting a data feed service, you can tweak your titles, descriptions, images, and much more. You can also manage your campaigns on a mass scale with ease.  

A/B test regularly

A/B testing is a great way to find out what is and isn’t working with your ads. This is achieved by comparing campaigns with slightly different aspects against each other. However, you don’t have to limit A/B testing to struggling advertisements. You can also use it to improve campaigns that are already successful, and possibly take your advertising to the next level.

You can A/B test almost any aspect of your campaigns, including:

  • The copy
  • The images
  • The CTA
  • The keywords your ad shows for
  • The times your ad is triggered
  • Geographic targets 
  • Demographic targets
  • Different Facebook ad types

Make your campaign original

It may seem self-explanatory, but making your campaign original can significantly improve the success of it. As a social media manager, you can consider what your competitors have done, and try to do something out of the ordinary. This could be done by using a different approach in terms of media, or by using a completely different tone to that of your competitors. 

There are numerous ways to create an original campaign, but the trick lies in staying on brand whilst also managing to stand out from the crowd. There are plenty of creative campaigns out there to draw inspiration from, but make sure yours remains unique to what you represent as a company. 

Final thoughts

Many of these Facebook ad hacks will seem like minor changes. However, they will help to take your Facebook campaigns to the next level, maximizing the performance of your campaigns, and creating positive habits for when you next advertise online. And not only that, they will also stretch your advertising budget that little bit further, so you have more to call on financially in other aspects of marketing. 

 

About the author

Jacques van der Wilt - Guest Writer

Jacques van der Wilt is the founder and CEO of DataFeedWatch, a leading global feed management and optimization solution that helps online merchants optimize their product listings for 1,000+ eCommerce channels in more than 50 countries.

Become a better marketer.
Grow your business.
Join over 250,000 businesses already seeing an impact
from using our tips and tools delivered directly to your inbox.
Thank you for subscribing
to the Promo Blog!
Your video marketing education
is on it's way to your inbox.
Become a better marketer.
Grow your business.
Join over 250,000 businesses already seeing an impact
from using our tips and tools delivered directly to your inbox.
Thank you for
subscribing!
Your video marketing education
is on it's way to your inbox.