What once used to be achieved by celebrity endorsement ads, is now achieved by influencer marketing. Millennials and Generation Z came along and they decided that they are no longer to be swayed by branded jargon – they want social proof before they make a purchase. Instead of trusting the brand that stands to gain from their business, people are turning to social media and listening to ‘experts’ that they trust.
If you’re new to this whole influencer thing, you’ll be relieved to know that there are many ways to delve into the realm and a lot of great resources to teach you how to do it.
Our good friends at Smallbizgenius put together a comprehensive map of everything you need to know about influencer with 84 real-life marketing stats that you can learn from.