The Christmas season has arrived. The streets are filled with Christmas trees and lights and presents as far as the eye can see. But before you can kick your feet up and enjoy a hot cider in your PJs, you’ve gotta make sure your business is celebrating the holidays too – and that requires some prep work.
You didn’t think the big brands were doing major marketing and crazy decorations by accident, did ya? When it comes to every business, yours included, the Christmas season is an important time for marketing and promotion. It’s one of the biggest gift-giving holidays of the year and gift-buyers don’t discriminate, as long as a product or service rocks their stockings.
So, let’s get some plans on the books, start making preparations for awesome promotions, themes, sprinkle in some video marketing magic and voila!
Check out these awesome Christmas marketing ideas, tricks, tips, and hacks that you can customize for your brand and execute today!
Christmas-fy your Branding
It doesn’t take much to add a little holiday flair to your branding, logo, store, emails, and more. A little Christmas lights here, a santa hat there and your business can transform into a holiday destination.
Sure, it sounds a little hokey but it also lets your customers know that you’re going all-in on the season. You’ll stand out more and send a signal to your customers that you’re open for business during the holiday season.
Speaking of “Holiday Season”
While “Christmas” gets all the attention in December, don’t forget the other holidays as well. Hanukkah, for one, is an important celebration within the Jewish community and is often overlooked by many during the Christmas shopping frenzy. A special Hanukkah promotion, or even an acknowledgement of the holiday itself may go a long way towards reaching an often neglected portion of your customer base.
In all, the “holiday season” is often thought of as kicking off with Black Friday and ending with New Year’s Eve. This gives you a whole month to plan out and fill with marketing awesomeness.
It doesn’t all have to be about Christmas either. Holiday sales, winter sales, end-of-year sales, etc.
This is a great opportunity for you to drop a little video marketing gold on your customers. Theme your content to your promotion and let it fly!
Keep You Social Channels as Full as Your Belly
Now is not the time to take your foot off the gas when it comes to your social media channels. You want to keep your content cup a-flowing as often as possible. Grab a customizable caption, video template and hashtag for every single day of the month from our free Promo Calendar and keep the work to the time it takes to sip your morning coffee.
Theme Your Content
A great rule for content marketing is the 80-20 rule. The 80-20 rule has various inceptions. For example, 80% of your business comes from 20% of your customers. This principle illustrates the importance of customer loyalty and repeat business. For the purposes of content, consider that 80% of your content should bring value to your customers while only 20% should be directly promoting your product or service.
A hallmark of content marketing is the value added by engaging with the content you produce. As such, a lot of your social media posts, emails, and other forms of content should shy away from being blatant “BUY THIS” advertisements.
Don’t get us wrong, advertisements are crucial to your digital marketing strategy. However, for customers to truly want to engage with your content, you can’t be a sales ticker online. Customers tune out.
However, this doesn’t mean you have to abandon all content. No, far from it. But you do have to be a little creative with your content, especially around the holidays. Try crafting content aimed at providing holiday tips, recipes, or celebration ideas.
This type of content works well in video form which is far more memorable and enticing than a simple blog or Facebook post.
Don’t Sleep on Gift Cards
The Christmas gift-giving season is often stressful. Some of us are great at buying awesome gifts for people (ahem). Others, not so much. For this reason, gift cards are a multi-billion dollar industry.
Gift card sales and promotions are especially useful around Christmas. What’s more, holiday-themed gift cards are relatively low cost to create. One great way to promote gift card sales is by offering a bounceback coupon to purchases. How does that work? Easy.
Anyone who purchases a gift card during the holiday season automatically receives a second gift card (for a lesser amount) to use on their next visit. For example, you might run a promotion that says anyone who purchase a gift card of $25 or more will automatically receive a $5 gift card for themselves to use on their next visit.
The great part about a promotion such as this is that you’re getting at least three visits to your store or website out of a single intended purchase.
- The initial purchasing visit, during which many customers will purchase more than just the gift card.
- The redemption visit from the gift card recipient, in which most customers wind up spending more than the value of the gift card they received.
- The return visit from the original purchaser who surely isn’t going to let that $5 go to waste.
Three visits for the price of one. That’s a win-win any way you slice it and a great promotion to run during the Christmas season.
Create A Sense of Urgency
Christmas is not like every other day of the year. There is a sense of urgency to gift buying and so a sense of urgency in your marketing is a smart move. Work with themes such as “don’t wait” or “act now.” Theme the urgency to the season: “Get it in your stocking before it’s gone,” etc.
When it comes to Christmas shopping, we all need a little sense of urgency every now and then. So let customers know you’re here to help and they can count on you for those last-minute gifts!
The Gift That Keeps On Giving
Christmas is an exciting time of year for customers, businesses, and everyone in between. For businesses, it’s the busiest shopping season of the year, and often the most lucrative. Start early and plan your Christmas strategy. Create awesome promotions, enticing deals, and engaging video marketing content to tell the world what you have to offer.
Any of the tips above are a great way to get started. And remember, it’s never too early to start planning for a great Christmas marketing season!