Brand continuity is important to implement across all your social media channels and using a Facebook cover video maker is one clever way to engage your audience. There’s something happening every second on Facebook so when you find a way to hold people’s attention, you’ve got to seize the opportunity.
Before you jump into using a Facebook cover video maker tool, you should understand why a Facebook cover is so important in the first place. After all, it’s just a background picture, right? Wrong. Here are a few things to know about this responsive design and what you can really do with it to increase engagement.
Facts About Facebook Covers
The advice to small businesses used to be to use still images on your Facebook cover that are heavily branded and show off your product. But, ever since video entered the scene, it’s replaced the still images and made this space even more valuable for branding. Why? Let’s take a look.
- All Facebook covers are responsive. That means they change to adjust to the device on which a user is viewing it. Using a video means your profile literally pops out of someone’s phone against a static background.
- Facebook covers can educate your audience. Using the space to post important information for your visitors has always been a trend, but can you imagine replacing that with a moving infographic? Brilliant.
- A Facebook video cover catches attention quickly. When you have a piece of content that moves, even a little bit, it will make your audience stop and look. That means when you have new people visit your page, your video cover will likely stop them and make them learn more about your business straight away.
It’s not essential to dive right in with a video if you are still testing your branding, but don’t wait too long or your competition will definitely surpass you. The worst thing you can do is have a blank space on your Facebook Page. It will leave your audience confused and underwhelmed, to say the least. If you’re not sure on where, to begin with creating a video, look for a good Facebook cover video maker to get the gears cranking.
Facebook Video Covers Examples
If you are looking to create a Facebook Video Cover, we got you covered! You can find dozens of free Facebook Video Covers here, just a few clicks away – choose one, download it and it’s yours! And the best part? All these video covers can be customized using Promo.com, to make them unique and personalized to your business needs.