Back in 2016, Instagram introduced Stories — a SnapChat-like feature that gives users a new way to share moments from their everyday life.
Since its release, about half of Instagram’s 1 billion monthly users are active on Instagram Stories, which keeps them around for about 30 minutes a day..
What does this mean for you?
Your audience is on Instagram and watching A LOT of Instagram Stories.
In this guide, we’ll show you how to create Instagram Stories for your business.
What is an Instagram Story?
Instagram Stories is a visual feature that is separate from the regular news feed. Stories have a viewable shelf life of only 24 hours versus an Instagram Post which stays live on your profile until you decide to delete it. They can be either videos, images, or plain text. You can upload multiple slides at one time, and incorporate emojis or GIFs, tag your location, and use hashtags.
How long is an Instagram Story?
Instagram Stories play for a maximum of 15 seconds. It may not seem like a lot, but it’s the average length of television commercials so it’s plenty of time to convey a solid message.
Why use Instagram Stories?
It’s no coincidence that Instagram calls this feature a Story. A good story sticks with us long after we hear them. And with Instagram Stories, you can share small moments that build out your brand’s story in a way that stays in the hearts and minds of your audience.
Promo.com has everything you need to easily create unique Instagram Story Videos. With our fully stocked royalty-free video and music library on our simple DIY video maker, you can create all the Instagram Stories you’ll ever need in no time at all.