December ushers in one of the most anticipated seasons of the year. It’s a month filled with family, food, and festivities. It’s also a window of opportunity for businesses to end their year on a high note.
However, when it comes to holiday marketing, the end of the year can leave small business owners feeling pressed for time and resources. Your followers are probably busy thinking about gifts, parties, family gatherings, and travel plans. But they are also on the lookout for great ideas and deals. This is your opportunity to be part of that conversation and reach your network of followers in creative and fun ways that will spark their attention and deepen their connection with your brand.
Whether you’re looking to drive engagement, boost sales, or power your online presence this December, we’ve put together some unique marketing ideas for a merry month. Use them to make the most of holiday traffic and spending to create an awesome impression of your business that will last well into 2022.
Just a moment—before you go stuff your customers’ stockings with heartwarming December content, here are some Promo tips you may want to keep in mind.
Yes, Christmas only occurs at the end of December, but it’s a month-long online and offline celebration. It’s thought of by many businesses as one of the best times of the year to celebrate, rejoice, and connect. But it can be a challenge for many businesses to catch viewers’ and customers’ attention, considering the number of holiday ads and promotions they see left and right.
This Christmas, give your business the gift of standing out among the rest during the holidays by connecting and building relationships with your audience, boosting sales, and driving engagement. These Christmas content ideas will help you achieve exactly that.
If there is one thing EVERYONE needs in December, it’s some inspiration for holiday gifts. Putting together a holiday gift guide can be a creative way to give value, raise brand awareness and help followers in their gift-giving journey. It’s also a great way to get your name out there and provide a helpful service to your community.
Gift Guide Content Ideas:
While some might be accustomed to baking and eating gingerbread all year round, baking gingerbread was once a specific profession. In the 17th century, only professional gingerbread bakers were allowed to make it—that is, except for on Easter and Christmas, when anyone was allowed to bake it.
Gingerbread House Day on December 12th recognizes a family tradition for many around the country. Here are some ways you can make it a tradition for your business as well.
Gingerbread House Day Content Ideas:
**Check out Promo’s amazing gingerbread footage. Make sure to scroll down the page to see all the amazing content Promo has to offer.
Since 2011, Ugly Christmas Sweater Day has grown to become somewhat of an international event. Occurring on the third Friday of every December, the celebration gives holiday lovers worldwide an opportunity to wear their ugly Christmas sweaters.
Ugly Christmas Sweater Day Content Ideas:
The day that needs no introduction — Christmas Eve is a wonderful time to reach out to your customers and wish them a happy holiday. Since everyone’s done with holiday shopping, focus your Christmas Eve content on community, family, and connection. There’s no real reason to push sales today; share the joy of Christmas in a 100% wholehearted way.
Christmas Eve Content Ideas:
**Check out Promo’s awesome Christmas Eve footage. Make sure to scroll down the page to see all the amazing content Promo has to offer.
It’s the day we’ve all been waiting for. Every year, December 25th marks the celebration of Christmas—a day for spending time with family, taking part in traditions, and spreading holiday cheer. Just as you did with Christmas Eve, celebrate Christmas Day with your followers and customers by sharing a sense of community and togetherness.
Christmas Day Content Ideas:
Christmas aside, there are plenty of other key dates you can and should take advantage of this month. December marks the last month of the year, a time to look back at that year that was and look forward to the year ahead. Occasion-based marketing is an excellent addition to your December marketing strategy; here are the December dates you aren’t going to want to miss!
Free Shipping Day started in 2008 and was created by internet entrepreneur Luke Knowles. Knowles noticed that around December 10th, online shopping seemed to drop. Though retailers were able to ship orders on time for the holidays, online shoppers were worried about receiving their packages on time and paying expensive holiday fees. The solution? Promoting free shipping! The first Free Shipping Day earned $764 million in online sales.
As Free Shipping Day continues to grow, more and more retailers are starting to participate in the national day to benefit from holiday sales. While free shipping may seem like a significant stretch for small businesses, there are some things you can do to create positive exposure and take part in Free Shipping Day while minimizing risks and losses.
Free Shipping Day Content Ideas:
The Winter Solstice (or December Solstice) is when the sun’s path in the sky is farthest south. This day is the shortest day of the year and the longest night in the Northern Hemisphere.
It also marks the first day of winter! The first day of winter is an excellent time to invite your customers to celebrate winter by promoting winter sales and last-minute Christmas deals!
First Day of Winter Content Ideas:
Kwanzaa is a week-long celebration from December 26th to January 1st. It’s an African American and pan-African cultural holiday that celebrates community and family. During Kwanzaa, families celebrate with good music and dance. They also have a day dedicated to reflection and recommitment to the seven principles: unity, self-determination, collective work and responsibility, cooperative economics, purpose, creativity, and faith.
Even if you do not celebrate Kwanzaa, acknowledging the holiday and showing respect for those in your community who do will go a long way in building trust and connection with your followers.
Kwanzaa Content Ideas:
New Year’s is celebrated with fireworks, parties, and reflection. It also gives businesses a chance to take a look back at the past and give thanks to everyone who has taken part in making the business thrive (customers/employees).
New Year’s Eve Content Ideas:
Whether you focus all of your December marketing efforts on Christmas or sprinkle the joy throughout the month, we hope these ideas merry December ideas inspire you to end your business’s year on a high note. It’s been a heck of a year. Now let’s start 2022 off with a bang!
Hit the ground running and end the year on a high note with ready-made content for every day of the month. Included for free for all Business Plan users.
Daniella Julius is a Content Manager at Promo. She is passionate about turning words into accessible content for anyone and everyone to enjoy. When she isn’t reading or writing, she’s probably cooking or soaking up the sun with a delicious cup of coffee!
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