Ah, Mother’s Day. A time when families dote on the most important women in their lives and celebrate the miracle of motherhood. No really, all silly sentiments aside, mothers are real-life superheroes and the hype around this holiday is very well-deserved. But it’s not just for the pitter pat of your heart, it’s also an exceptionally strong time for businesses.
Americans buy everything from flowers and cards to jewelry without question. This year spending is expected to reach $23.6 billion – the highest in the history according to the National Retail Federation. With all this purchasing comes a great deal of marketing competition. That’s why you want to prep to be on the top of everyone’s gift list, no matter what industry you’re in. To do so you’ll need to create a handful of videos that will share the message of Mother’s Day and your special Holiday offer with your audience and stand out from the rest.
Here are a few ideas you can use:
Create a sale
Yes, we did just say people spend in the billions but an individual or family could always use a small discount in order to choose you over your competition. Design a special sale just for Mother’s Day and make sure to keep the language lighter than usual. For example, “Your mother deserves the best …” rather than “Get this for less money”. One of the best kinds of sales for a feel-good holiday such as this one is “Buy One Get One” or add in a little something extra to your standard offer. For example, if you are a restaurant owner you can throw in free dessert for family meals over a certain amount and make sure your business is packed all day long.
Tug at our heartstrings
Combine beautiful footage of mothers and children with a thoughtful quote or well wish and there won’t be a dry eye in the room. Whatsmore, create a video that inspires your audience to share it with their mother and really see your organic engagement take flight. While this isn’t going to lead directly to immediate new purchases (though it certainly might) building your brand around positive emotions is always an ideal way to devise content. Our recommendation for this one is to consider your audience carefully and make sure it’s inclusive of all different sorts of families that may be within the community.
Share your story
Does your business have a unique story to share? Of course, it does. All the better if you can include how motherhood has affected your business within that special tale. While we aren’t encouraging a 1-hour sit-down, you can get creative and share a short anecdote with a longer social media caption to really bring your clients into your family living room. This kind of content bridges the gap between you and your customers and builds brand loyalty.
Host an event
If you’ve got a brick and mortar business, Mother’s Day week is a great time to have an event. It can be as simple as an open house or even some sort of special tasting. Make sure to purchase a decoration or two and make those mamas feel divine. If you succeed, you’ll have new business rolling in all year long. Imagine, you have a clothing shop and hire a masseuse to come in for 3 hours and give 5-minute neck rubs to all the mom. That costs you a few hundred dollars maximum and with a strong video and email to customers to get people in the door, you’ll treat your clients to something they’ll never forget and likely were really in need of.
Looking for more fun options for Mother’s Day videos? Have your own creative ideas?