Anyone who’s dabbling in video marketing knows that it’s essential to stay up to date on the ever-changing social media video sizes across all platforms. But, we also know that it can be a time-consuming endeavor digging through each technical specification of every social network.
To ease that pain, we’ve covered all web video sizes for each platform—just browse through the table of contents below and find the video dimensions, aspect ratios, and file sizes, you need.
Before we get to the details, however, we felt it was important to include a quick word about the video ads landscape in general. It was published that 85% of businesses regard video as an important part of their marketing strategy. If you already have your strategy in place, feel free to skip down to the social media video specs; we won’t be offended (that’s what the clickable table of contents is for). But if you’re looking for some video marketing strategy to go with your specs, we highly suggest checking out Video Marketing 101, our go-to, A-Z guide to running successful video campaigns.
Alright, let’s get right into the video specs!
When uploading videos to social media networks, it’s extremely important to upload your videos natively. This means that you’ll want to upload individual files to each platform, as opposed to uploading a YouTube or Vimeo link. There are a few reasons for this:
Advertising: If you want to advertise your videos on that platform, you need native videos. It doesn’t make business sense to drive Facebook ads traffic to a YouTube page, where you lose tracking capabilities.
Suggested videos: When consuming video on a social media platform, users are presented with an option to watch related videos when the current video ends. This can be a powerful way for people to discover your content that’s similar to something else they were watching.
Sizing and fit: LinkedIn and Twitter use landscape video, while Facebook and Instagram offer square and vertical formats. If you try and re-use a video on multiple social networks, the end result could cut off important parts of your video. If your video file size is too large, make sure you use a video compressor before uploading it to reduce the file size.
That said, let’s jump into the current video size requirements of the top five social media platforms.
The most popular social media channel is overflowing with amazing content and new tools for marketers every single day. Worldwide, there are over 2.13 billion monthly active users and growing and, with the ability to target your content to the exact niche that would be interested in your business. With Facebook advertising, you can find everyone (and anyone) you’re searching for.
Here are the ideal Facebook Video dimensions:
Here are the dimensions for organic posts. Keep in mind that they have notable differences when compared to paid Facebook video posts.
Similar to Instagram, Facebook has opened a Story format, where you can also upload vertical video content designed for mobile users.
Note: Just like Stories on Instagram, this content disappears after 24 hours, so plan accordingly.
Facebook video ads can appear in the Newsfeed (desktop and mobile), in-stream videos, suggested videos, and Stories.
Since 2017, Facebook has allowed users to upload 360 videos, which allows viewers a unique and interactive experience. If the video was recorded with a 360 or spherical camera system that adds 360 metadata to the file, the resulting video will allow users to click and drag (desktop) or tilt (mobile) to see all angles of the video as if they were actually there and looking around. Here are the specs for 360 video on Facebook.
If you’re looking to pair pixel-perfect video execution with a solid Facebook marketing strategy, check out some of these related resources:
Instagram continues to grow in popularity and is now rivaling its very own ‘sister’ brand, Facebook, for the top viewership spot-on social with over 700 million active users each month.
70% of US businesses use the platform and 80% of users follow a business on the channel, so they’re taking up a pretty big chunk of the proverbial pie. It is essential that you’re posting videos on the #2 audience-grabbing app on the web, and we’re here to help make sure they look great. But don’t post just any old picture; make sure to create videos that are specific to this visual-centric channel by knowing your sizing before the creation process begins.
Here are the ideal Instagram Video dimensions:
Note that these are almost the same as organic posts, but you have double the maximum length.
Length: 120 seconds max.
Frame rate: 30fps max.
This ad format allows you to post multiple Instagram videos that users can scroll sideways through. These are great for showing multiple products or telling an involved story. They’re only available in square dimensions, however.
Stories have exploded in popularity since their introduction in August of 2016 and are now being used by more than 500 million people every day. Stories are much different than content in the feed because they disappear after 24 hours, they’re optimized for vertical video, and the content ‘lives’ in a different area of the user interface. People tend to consumer Stories differently than feed content, and some users show a preference for Instagram Stories, virtually eschewing the feed altogether. For these reasons, your brand must take advantage of Instagram Stories.
Due to the popularity of Instagram Stories, the platform wanted to give creators more room for creativity in the mobile-first, vertical video format, so Instagram TV (IGTV) was launched in June of 2018. IGTV is still a mobile-first, vertical video-friendly format, but gives creators up to 15 minutes (larger and verified accounts can get an hour) for their content.
Instagram is a different animal than Facebook, and we highly recommend using a strategy that’s tailored to the nuances of each platform. Here are some resources to help you form an effective social media video strategy.
If you live in the land of news, trending topics, and quick banter, Twitter is still a great content platform to choose. While this platform is known for brief text and hashtags, videos are gaining traction like on every other platform. New data shows that videos on Twitter are twice as memorable as ads on any other platform. Especially because it has such a strong mobile viewership, it is essential to adhere to correct Twitter video dimensions that look perfect on your handheld device.
Here are the ideal Twitter Video dimensions:
The specs for ads are actually the same as for organic tweets, but just in case, here are the Twitter video sizes again:
Twitter has a smaller, yet fiercely engaged, audience than both Facebook and Instagram. Learn how to use that to your advantage in these related blog posts.
What was once more of a job-hunting forum and long text and/or blog-based messaging tool, LinkedIn is embracing paid and organic advertising and offers performance potential that easily competes with other social media networks.
Here are the ideal LinkedIn Video dimensions:
One of the biggest differences between LinkedIn and the other social platforms mentioned here is the context—Facebook and Instagram are great for product discovery, but LinkedIn is better suited for B2B purchases and information. With that in mind, feel free to check out some of our free resources on how to best use LinkedIn for your digital marketing campaigns.
From learning how to boil an egg, finding the latest music video, live streaming, to renting movies and watching TV, you can do it all on YouTube. And that goes for both video consumers and creators. If you’re looking for pixel-perfect dimensions for your next video, you’ve come to the right place.
Here are the ideal YouTube Video dimensions:
The world’s most well-known video platform is not only the second most-used search engine, it also has lots of social networking features you can take advantage of. To make sure you’re making the most of YouTube, check out these helpful resources:
The goldmine of information and DIY ideas also allows businesses to post video ads. With 61% of visitors watching video from brands and a 2.7x increase in purchasing after seeing a brand video, more and more companies are investing in Pinterest as an acquisition tool. Ever seen how to manage video ads? Get all the information you’re looking for here. We recommend finding footage that speaks to the crafty, inspired, and visually inclined person inside of you.
Here are the ideal Pinterest Video dimensions:
Also known simply as “Snap,” this is the original ‘disappearing video’ platform that popularized the concept of what we now know as social media “Stories.” Developed as a mobile-first social media platform, Snapchat has introduced new ways of communicating like stories and filters. But if you’re going to market on Snapchat, you need to get your specs right.
Here are the ideal Snapchat Video dimensions:
Getting the right social media video dimensions is crucial to your brand and the user experience you provide for your customers.
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