It’s difficult finding LinkedIn video ad examples these days. Why? Because the service is incredibly new. LinkedIn only recently started allowing users to upload video content late last summer. By October of last year, they began rolling out plans for integrating paid video ads into their platform.
LinkedIn may be a little late to the party as other social media giants such as Facebook and Instagram are already offering native and paid video advertising options. Still, it’s better late than never for the world’s leading B2B networking site.
Details are still sparse as LinkedIn has been slowly rolling out their paid ad platform. However, whatever form LinkedIn video ads take; there’s reason to rejoice in the world of B2B video marketing. See for yourself with fun LinkedIn video ad examples that already work online.
Why We’re Excited
Global online video consumption is on the rise. More businesses and industries are seeing the value of using online video to promote their business, brand, products, and services. Currently, LinkedIn video ad examples are most noticeable in the form of sponsored content.
Understanding Sponsored Content
When shared from a company page, businesses have the option of sponsoring their content. For a fee, the content is then promoted into users’ news feeds. There are more than a few examples of this, as well as native video already on LinkedIn.
Here are a few LinkedIn video ad examples:
The above LinkedIn video ad example is sponsored by LinkedIn’s own “in Learning” module, a paid service that promises to teach the most creative, innovative, and necessary skills demanded by professionals. You’ll notice the (melodic tunes) caption at the beginning of the video.
While it’s a different platform, a study conducted by Facebook in conjunction with Nielsen found that videos which include closed captions can increase view time by up to 12%. That may seem like a small amount, however, the same study also found that up to 47% of the value in a video ad campaign is delivered in the first THREE seconds. Given that, and assuming similar results across platforms, increasing view time by 12% can make a huge difference in viewership and conversions.
Choosing Your Video Content
Brands are using all kinds of videos on LinkedIn so finding LinkedIn video ad examples is easier than you’d think. The important thing to look at is the type of video, which can largely be determined by the effect you’re hoping to achieve. Consider the LinkedIn video ad example below which is branded video from SMP Corp, a provider of IT services in NY, VT, and Connecticut.
While you may recognize this video as an advertisement, it is also much more than that. The SMP video hits all the key components of an effective video. It has professional quality video and sound. The video focuses less on selling and more on putting a warm face on the company. Towards the middle, employees speak personally about the company does, what they stand for, and what they pledge to do for you.
It even completes with a brief look at the various awards and accolades the company has received over the past two decades. This is a prime LinkedIn video ad example of how to approach your own video ads.
Creating Your Own LinkedIn Video Ads
Whether you’re looking to sponsor video content or wait for the complete rollout of LinkedIn video ads, there’s one thing you need to do first: create a video.
That’s where Promo can help. Our platform allows businesses just like yours to create beautiful, professional quality video just like the ads above. Choose from our growing library of over 3.5 million high-quality video clips, images, and royalty-free music to develop a video that is bold, powerful, and effective.
We also offer customizable, ready-made videos that are just waiting for your branding and messaging to give it life. All with a 100% guarantee that the videos you create are yours. Forever. No licensing fees, added charges, or royalties.
Businesses of all kinds need videos to tell their brand story, advertise new products, build awareness, and convert customers. If you’re looking to get started in the world of online video, Promo by Slidely has you covered.