How to make an Instagram video ad:

Start by choosing a professionally-designed template from Promo.com’s Instagram ad video maker. You can easily customize it with your own videos, music, and images or choose from a vast library to quickly create a video that looks great on both desktop and mobile.

Step 1

Step 2

Choose the video template best suited to your needs

Step 3

Customize with your message and logo

Step 4

Download your video ad or publish it directly to Instagram

Why choose Promo.com?

In addition to providing you with the best support and creative assets for your video marketing strategy, we offer a number of stand out features and assets you can only find here:

Team of creative professionals constantly putting together customizable, ready-to-use video templates
An editor that lets you have control, with the options to upload your own videos, photos, and music
An organized place to host all of your videos and uploads for free
Ability to post videos directly to Instagram and all social platforms straight from Promo.com
A free unique sharing link you can use to get feedback
Social media calendar to help you stay on top of the trends
FREE unlimited content and downloads weekly with every Promo.com plan

Get Inspiration for Your Instagram Ad:

Instagram video ads are a great way to attract attention. Instagram’s ad manager lets you cater your ads to a carefully targeted audience. Promo.com’s Instagram ad video maker lets you explore and experiment with templates to create ads in a huge range of styles and formats:

Greetings – Videos are a great way to start building a relationship with new customers. Take advantage of special events and wish your customers a happy holiday season. Create a connection between your brand and the feelings of warmth, joy, or excitement surrounding a particular time of year.

Special Offers – Because Instagram Story ads are fleeting, they are a perfect venue for information that is time-sensitive, such as details about a special promotion or one-time offer. Create a funny video that shows the clock running down or that teases an upcoming event.

Informative – It doesn’t take a lot of time to offer a fun fact or a useful tip within your video content. Instead of putting sales front and center, use your ad space to build trust and offer added value for your potential customers.

Emotional – Videos, particularly with music, are a great way to evoke emotion with minimal effort required. You’ll be able to quickly convey the happiness, relaxation, or energy your product provides, with just one short video ad and simple video editing.

Frequently Asked Questions

Learn more about Promo.com’s Instagram Video Ad Maker

What is an Instagram video ad?

An Instagram video ad is a promotional video posted to the popular social media network Instagram. Instagram is all about visuals, and using videos lets you convey more complex ideas than a single picture can. You can introduce your product, your company, or a new feature to Instagram users who may not already know and love you.

How do I create an Instagram ad?

Promo.com’s Instagram Video Ad Maker can help you create any type of Instagram ad in minutes. Any ad you want your audience to see can be made with Promo.com. Choose footage from our collection or upload your own. Then customize it with your messaging. Add music, your logo, and download or publish directly to Instagram.

What kind of ads can I create with Promo.com?

Sponsored ads
Newsfeed ads
Story ads
Carousel ads
Square ads
Vertical ads
Horizontal ads

Can I post ads in Instagram stories?

Instagram Story ads are another great option. These 15-second videos appear in between Instagram stories and, like stories, are temporary and relatively short. They’re an ideal way to showcase limited-time offers or to post teasers for larger content marketing efforts. You can use the story ad maker to create video ads that are designed specifically for this format.

How do you advertise using videos on Instagram?

Create beautiful and professional videos to advertise on Instagram with Promo.com’s Instagram video ad maker. Craft and customize your video ad with the easy-to-use Promo Editor. Add your own footage or select from our professional collection. When your video is complete, upload it to Instagram and advertise it to your entire audience.

How much does an Instagram video ad cost?

You can begin using Promo.com’s Instagram ad maker completely free. You’ll be able to choose a video template, edit it, and invite team members to check it out without even entering credit card information. Once you’ve explored Promo.com and created a video you’re ready to download, it’s time to check out the Pricing Page. That’s where you can find out more about Promo.com’s flexible subscription options. Find the one that meets your company’s needs and sign up to download your video or publish it directly to Instagram.

What video formats can I use on an Instagram video ad?

Instagram uses a number of different video formats. In some cases, square videos will be the best option but others, like Stories, require vertical videos. This is one of the many advantages of Promo.com’s Instagram video ad maker – you can automatically edit your video to the right size and format for whichever type of video ad you prefer.

Why do you need a video on Instagram?

With over a billion users, being active on Instagram is a great way to get yourself seen by potential customers. More than any other social media platform, Instagram highlights visual content. That makes it a great place for brands t who want to tell captivating visual stories and stand out amongst thousands of posts.

There are limits to what a photo can do. Videos have the same visual advantage but let you incorporate sound, motion, and energy to express more complex information or evoke a stronger emotional response and audience engagement.