Greetings – Videos are a great way to start building a relationship with new customers. Take advantage of special events and wish your customers a happy holiday season. Create a connection between your brand and the feelings of warmth, joy, or excitement surrounding a particular time of year.
Special Offers – Because Instagram Story ads are fleeting, they are a perfect venue for information that is time-sensitive, such as details about a special promotion or one-time offer. Create a funny video that shows the clock running down or that teases an upcoming event.
Informative – It doesn’t take a lot of time to offer a fun fact or a useful tip within your video content. Instead of putting sales front and center, use your ad space to build trust and offer added value for your potential customers.
Emotional – Videos, particularly with music, are a great way to evoke emotion with minimal effort required. You’ll be able to quickly convey the happiness, relaxation, or energy your product provides, with just one short video ad and simple video editing.