How to create an Instagram video:

You can make a wide range of short Instagram videos that will look great on both desktop and mobile devices in just a few minutes. Choose from Promo.com’s huge collection of stunning ready-to-use video templates and easily create stand-out Instagram videos that have that wow factor.

Here’s how to get started:

Step 1

Choose an Instagram video template on Promo.com

Step 2

Step 3

Use our video editor to customize your Instagram video

Step 4

Download and share your video!

Why choose Promo.com?

In addition to providing you with the best support and creative assets for your Instagram video marketing strategy, we offer a number of stand out features and assets you can only find here:

Team of creative professionals constantly putting together customizable, ready-to-use video templates
An editor that lets you have control, with the options to upload your own videos, photos, and music
An organized place to host all of your videos and uploads for free
The only video maker with the ability to post directly to Instagram straight from Promo.com
A free unique sharing link you can use to get feedback
Social media calendar to help you stay on top of the trends
FREE unlimited content and downloads weekly with every Promo.com plan

The Promo.com Instagram Video Editor:

Creating video content for social media can take a lot more time, effort, and skill than simply posting images. Fortunately, Promo.com’s video maker for Instagram has all the tools you need to quickly and easily create professional-looking video ads, without hiring a professional.

There are a few things that go into creating the perfect Instagram video for your business:

Format

Think about the kind of video you want your audience to see. Are you going to be making an Instagram ad or an Instagram story? Do you want a collage of photos, someone speaking directly to the camera, or maybe a video of people satisfied with your product? Each of these requires a different creative process and tools, all of which are available at Promo.com.

Length

The ideal length depends on what kind of video you want to make. If your video is longer than 15 to 30 seconds, make sure it draws people in from the very beginning and stays engaging throughout. Use Promo.com’s video editing tools to edit your video to the right length based on your content and target audience.

Captions

A lot of people scroll through Instagram while they’re in public with the video sound usually turned off. So skipping captions means that you’re losing a huge percentage of potential viewers. On Promo.com, you can add captions and even text animations to your video to make sure every viewer gets the full impact of your video and messaging.

Frequently Asked Questions

Learn more about Promo.com’s Instagram Video Creator

What kind of Instagram videos can I make with Promo.com?

You can make a variety of Instagram videos with Promo.com, including video ads, Instagram stories, and video posts.

Video ads – these 60-second-or-less ads let you bring a lot of information to potential customers with eye-catching videos that will be shown to an audience targeted for your product.
Instagram stories – these videos don’t show up in your followers’ Instagram feed and disappear after 24 hours, but an Instagram story is a great way to share timely content on-the-go.
Video posts – these timeline videos show up when your followers start scrolling through Instagram, offering more information, color, and motion than a standard photo.

How much does an Instagram video cost?

The cost of creating an Instagram video can range from free to thousands of dollars, depending on what tools or services you use.

Promo.com offers a variety of flexible subscription options, including a free plan.

You can start out by creating an account for free, without entering any credit card information.

Then you can explore the platform, choose your Instagram video template, edit videos, and share it with your team. When you’re ready to publish your video, you can visit our Pricing Page to find the plan that meets your needs. Sign up, download, and your video is ready for Instagram.

What is an Instagram video?

Instagram is hugely popular place to post photos, and videos which represent a large portion of the platform’s activity. Video posts can be no more than 60 seconds long, whereas Instagram Stories are limited to 15 seconds.

Where can I use my Instagram video?

Instagram has a number of video formats. You can use square videos in your posts, and vertical videos for Stories and IGTV. It’s good practice to add captions to your videos, as many viewers scroll through and watch without sound. Captions ensure your messaging gets across.

How do you make an Instagram video?

To make an Instagram video, start with identifying your goal and message.

Then, using the Promo.com Instagram Video Maker just choose from our thousands of professional and ready-made templates or video clips, or upload your own. With no editing experience needed, you can customize your video, add your own text and logo, as well as music. Then upload it to Instagram.

How do you edit videos for Instagram?

You can edit videos for Instagram within the app itself, or choose from a number of tools to help with more advanced edits.

It’s very simple to edit Instagram videos using the Promo Editor. In just a few steps you can choose from our library or upload your own videos or clips, assign music, filters, unique text, and your brand’s logo. When you’re done, just upload your finished edited video to Instagram.

How do I resize a video for Instagram?

If your video’s aspect ratio is not the one you need for Instagram, you can resize it in a variety of different apps.

Inside the Promo Editor, simply choose the aspect ratio you want for your Instagram video. Select from vertical, square, and wide. It will be just the right fit when you go to upload it to Instagram.

Why do you need a video on Instagram?

With over a billion users, being active on Instagram is a great way to get yourself seen by potential customers. More than any other social media platform, Instagram especially highlights visual content, making it a great place for brands that want to tell great visual stories.

There are limits to what a photo can do. Video has the same visual advantage but lets you incorporate sound, motion, and energy to express more complex information or evoke a stronger emotional response and audience engagement.