Video ads – these 60-second-or-less ads let you bring a lot of information to potential customers with eye-catching videos that will be shown to an audience targeted for your product.
Instagram stories – these videos don’t show up in your followers’ Instagram feed and disappear after 24 hours, but an Instagram story is a great way to share timely content on-the-go.
Video posts – these timeline videos show up when your followers start scrolling through Instagram, offering more information and more color and motion than a standard photo.

Promo.com offers a variety of flexible subscription options. You can start out by creating an account for free, without entering any credit card information. Then you can explore the platform, choose your Instagram video template, edit videos, and share with your team. When you’re ready to publish your video, you can visit our Pricing Page to find the plan that meets your needs. Sign up, download, and your video is ready for Instagram.

Instagram is really known as a photo-sharing platform. With lots of filters and other editing tools, it’s a hugely popular place to post artsy photos and even just pictures of lunch. But since the app introduced video in 2013, it has come to represent a large portion of the activity on the site. Originally allowing videos to be no more than 15 seconds long, today they can be up to 60 seconds.

Instagram has a number of different formats for video and a number of ways you can use it. You can choose either square videos or vertical videos and then decide where you’re going to use them. Instagram offers video ads, regular timeline videos, Instagram stories, and even IGTV (Instagram TV).

Using the Promo.com Instagram Video Maker it’s simple to make an Instagram video that gets seen. Just choose from our thousands of professional and ready-made templates or video clips, or upload your own. With no editing experience needed, you can customize your video, add your own text and logo, as well as music. Then upload it to Instagram.

It’s very simple to edit videos for Instagram using the Promo Editor. In just a few steps you can upload your videos or clips, assign music, filters, unique text, and your brand’s logo. When you’re done, just upload your finished edited video to Instagram and publish it.

Inside the Promo Editor, simply choose the aspect ratio you want for your Instagram video. Select from vertical, square, and wide.

With over a billion users, being active on Instagram is a great way to get yourself seen by potential customers. More than any other social media platform, Instagram highlights visual content. That makes it a great place for brands that want to focus on their aesthetic or who can tell great visual stories.

But there are limits to what a photo can do. Video has the same visual advantage but lets you incorporate sound, motion, and energy to express more complex information or evoke a stronger emotional response and audience engagement.