You can make a variety of Instagram videos with Promo.com, including video ads, Instagram stories, and video posts.

Video ads – these 60-second-or-less ads let you bring a lot of information to potential customers with eye-catching videos that will be shown to an audience targeted for your product.
Instagram stories – these videos don’t show up in your followers’ Instagram feed and disappear after 24 hours, but an Instagram story is a great way to share timely content on-the-go.
Video posts – these timeline videos show up when your followers start scrolling through Instagram, offering more information, color, and motion than a standard photo.

The cost of creating an Instagram video can range from free to thousands of dollars, depending on what tools or services you use.

Promo.com offers a variety of flexible subscription options, including a free plan.

You can start out by creating an account for free, without entering any credit card information.

Then you can explore the platform, choose your Instagram video template, edit videos, and share it with your team. When you’re ready to publish your video, you can visit our Pricing Page to find the plan that meets your needs. Sign up, download, and your video is ready for Instagram.

Instagram is hugely popular place to post photos, and videos which represent a large portion of the platform’s activity. Video posts can be no more than 60 seconds long, whereas Instagram Stories are limited to 15 seconds.

Instagram has a number of video formats. You can use square videos in your posts, and vertical videos for Stories and IGTV. It’s good practice to add captions to your videos, as many viewers scroll through and watch without sound. Captions ensure your messaging gets across.

To make an Instagram video, start with identifying your goal and message.

Then, using the Promo.com Instagram Video Maker just choose from our thousands of professional and ready-made templates or video clips, or upload your own. With no editing experience needed, you can customize your video, add your own text and logo, as well as music. Then upload it to Instagram.

You can edit videos for Instagram within the app itself, or choose from a number of tools to help with more advanced edits.

It’s very simple to edit Instagram videos using the Promo Editor. In just a few steps you can choose from our library or upload your own videos or clips, assign music, filters, unique text, and your brand’s logo. When you’re done, just upload your finished edited video to Instagram.

If your video’s aspect ratio is not the one you need for Instagram, you can resize it in a variety of different apps.

Inside the Promo Editor, simply choose the aspect ratio you want for your Instagram video. Select from vertical, square, and wide. It will be just the right fit when you go to upload it to Instagram.

With over a billion users, being active on Instagram is a great way to get yourself seen by potential customers. More than any other social media platform, Instagram especially highlights visual content, making it a great place for brands that want to tell great visual stories.

There are limits to what a photo can do. Video has the same visual advantage but lets you incorporate sound, motion, and energy to express more complex information or evoke a stronger emotional response and audience engagement.