In case you haven't realized, video is taking over social media. Video instantly sparks emotion and connection. It’s tantalizing; it makes you want to know more.

For marketers and business owners, video and social media marketing are both important trends that are here to stay. Your customers almost always have a phone on hand. They are open to seeing new content anywhere and at any time and video is what makes them stop and take notice.Want proof?

• 57% of consumers say that videos gave them more confidence to purchase online
• 87% of online marketers say they use video content
• 98% of users say they've watched an explainer video to learn more about a product or service
• Users are 1200% more likely to share a video than image and text posts
• Mobile video consumption rises 100% every year

Video production used to be synonymous with expensive agencies, fancy videographers, and an endless design process. But starting now, you can create social media videos in minutes, right on your laptop with no experience required. Promo.com makes it possible.

Here's how:

• Define your business objective. What are you trying to do? Are you trying to increase brand awareness? Provide information? Advertise a sale? Once you know your goal, you can build a video that will help you accomplish it.
• Choose a video template that aligns with your social media marketing goal. Our templates are curated by marketing experts and are built to funnel traffic to the website or landing page of your choice.
• Scroll through our library of over 15 million studio-quality video clips. This is where the magic happens. We have thousands of hours of video footage produced by the very best videographers, ready for you to drag and drop into your video.
• Once you've slotted your video clip (or clips!) into place, it's time to drive your message home with text. Customize the font, size, and placement of the text.
• Finish it all up by adding music from our royalty-free library, adjusting the color palette to match your brand, and selecting a filter.
• Your video is now ready to be downloaded. You can use the video you created across all social media platforms, on your website or blog, in your email newsletter, or anywhere else you want. No restrictions!