After the holidays, encourage customers to stop buying for others and spend money on themselves (post-holiday self-care or wish fulfillment).
A highly engaging video teasing a major launch, feature, or service coming in January.
A celebratory greeting combined with the absolute final deadline for your End-of-Year Clearance Sale.
A hopeful, universal greeting celebrating the fresh start. No sales pitch, just good vibes to connect with the audience.
Immediate sales push to clear out holiday inventory. Capitalize on the "New Year, New Gear" shopping mindset.
A relatable, "feel good" video acknowledging the exhaustion after the holidays. Promotes wellness or simply resting.
A high-engagement video game. Encourage followers to guess facts about your business in the comments.
A funny, meme-style video about the first real Monday of the year. Relatable humor creates social proof.
A standalone educational video for Realtors explaining the benefits of winter buying (less competition).
Actionable value. Help your audience clean up their digital life for the new year. Good for B2B or productivity brands.
A product-agnostic tip video about winter health (skin, hydration, immunity). promoting balance and physical health.
A morale-boosting post celebrating the end of the first full week of the year. Great for engagement and community building.
Excitement building for new products or services. "New" triggers curiosity and sales.
Relatable content about Sunday anxiety, offering a simple solution (write it down). Mental health focus.
A valuable checklist for homeowners to protect their investment in Jan. positions the agent as a helpful expert.
Inspirational and engagement focused. Ask the audience to state their dream (public commitment).
A sales spike video to combat the mid-month lull. Creates urgency.
A funny/relatable post for SMB owners and entrepreneurs about the chaos of running a business.
Tips for sellers on how to make a home look good when it's gray outside.
Funny/Relatable. Acknowledging that strict resolutions fail, and promoting "progress over perfection."
Social proof and community building. A standalone "Thank You" with no ask.
A respectful tribute focusing on service and community values. Universal and uniting.
Educational content for first-time buyers.
Feel-good, engagement content. Highlighting human connection in a digital world.
A simple, aesthetic quote video to motivate the audience. Perfect for filling a content gap with high-share potential.
Fun, low-stakes engagement. Food content always stops the scroll.
Viral potential. Encouraging users to tag friends creates a notification chain.
Simple financial education for homeowners. Defines a buzzword clearly.
Mental health awareness. Turning a "sad" day into a positive community moment.
Fun, food, and permission to indulge. Can be tied to a "sweet" discount.
Trust-building. Important for any business handling data (Realtors, Marketers, E-commerce).
Targeting a specific demographic (empty nesters) with a specific problem.