January 2026 Social Media Content Calendar | Promo.com

Your January 2026 Content Plan

Browse this month’s special occasions, select any video, and make it your own

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January 2026
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29

You Earned It: Treat Yourself!

After the holidays, encourage customers to stop buying for others and spend money on themselves (post-holiday self-care or wish fulfillment).

30

New Year, New Resolutions

A highly engaging video teasing a major launch, feature, or service coming in January.

31

Happy New Year's Eve! (Final Sale Push)

A celebratory greeting combined with the absolute final deadline for your End-of-Year Clearance Sale.

01
January

Page 1 of 365: Happy New Year!

A hopeful, universal greeting celebrating the fresh start. No sales pitch, just good vibes to connect with the audience.

02

The "Winter Clearance" Launch

Immediate sales push to clear out holiday inventory. Capitalize on the "New Year, New Gear" shopping mindset.

03

Self-Care Saturday: Post-Holiday Detox

A relatable, "feel good" video acknowledging the exhaustion after the holidays. Promotes wellness or simply resting.

04

World Trivia Day: 2 Truths & A Lie

A high-engagement video game. Encourage followers to guess facts about your business in the comments.

05

Motivation Monday: Back to the Grind

A funny, meme-style video about the first real Monday of the year. Relatable humor creates social proof.

06

Real Estate: Why Buy in Winter? (1/7)

A standalone educational video for Realtors explaining the benefits of winter buying (less competition).

07

3 Tips for a Digital Declutter

Actionable value. Help your audience clean up their digital life for the new year. Good for B2B or productivity brands.

08

Winter Wellness: Hydrate & Protect

A product-agnostic tip video about winter health (skin, hydration, immunity). promoting balance and physical health.

09

First Friday High-Five!

A morale-boosting post celebrating the end of the first full week of the year. Great for engagement and community building.

10

New Arrivals: First Drop of '26

Excitement building for new products or services. "New" triggers curiosity and sales.

11

Sunday Scaries: The "To-Do" List Cure

Relatable content about Sunday anxiety, offering a simple solution (write it down). Mental health focus.

12

Real Estate: 3 Home Maintenance Tips (2/7)

A valuable checklist for homeowners to protect their investment in Jan. positions the agent as a helpful expert.

13

Make Your Dream Come True Day

Inspirational and engagement focused. Ask the audience to state their dream (public commitment).

14

Mid-Month Flash Sale: 24 Hours Only

A sales spike video to combat the mid-month lull. Creates urgency.

15

National Hat Day: We Wear Many Hats

A funny/relatable post for SMB owners and entrepreneurs about the chaos of running a business.

16

Real Estate: Staging for Winter Appeal (3/7)

Tips for sellers on how to make a home look good when it's gray outside.

17

Ditch Your Resolutions Day

Funny/Relatable. Acknowledging that strict resolutions fail, and promoting "progress over perfection."

18

Customer Love: We Appreciate You

Social proof and community building. A standalone "Thank You" with no ask.

19

MLK Day: A Legacy of Service

A respectful tribute focusing on service and community values. Universal and uniting.

20

Real Estate: The "Rent vs. Buy" Debate (4/7)

Educational content for first-time buyers.

21

National Hug Day: Sending Virtual Vibes

Feel-good, engagement content. Highlighting human connection in a digital world.

22

Quote of the Day: Small Wins Matter

A simple, aesthetic quote video to motivate the audience. Perfect for filling a content gap with high-share potential.

23

National Pie Day: What's Your Flavor?

Fun, low-stakes engagement. Food content always stops the scroll.

24

National Compliment Day: Spread the Love

Viral potential. Encouraging users to tag friends creates a notification chain.

25

Real Estate: Understanding "Equity" (5/7)

Simple financial education for homeowners. Defines a buzzword clearly.

26

Blue Monday: Beat the Blues

Mental health awareness. Turning a "sad" day into a positive community moment.

27

Chocolate Cake Day: You Deserve It

Fun, food, and permission to indulge. Can be tied to a "sweet" discount.

28

Data Privacy Day: We Keep You Safe

Trust-building. Important for any business handling data (Realtors, Marketers, E-commerce).

29

Real Estate: Downsizing? Start Here (6/7)

Targeting a specific demographic (empty nesters) with a specific problem.

30

Last Chance for January Deals!

Final urgency for the month's offers.

31

Goodbye Jan, Hello Feb!

A month-in-review or simple transition video to keep the feed fresh.