Write for Promo.com

We’re excited you’re interested in writing for us. Learn more about our brand below.

Write for us
 
Write for us

How to
get started

  • Read our contributor guidelines
  • If you are interested in becoming a contributor and/or syndicating your blog with us, please fill out our online application to get started, and be prepared to provide the following:
    • Your name & contact information
    • Your website/blog URL
    • 3 related writing samples which demonstrate the topics and quality of the posts that you intend to submit.

We are currently receiving a high volume of requests every day and we appreciate your patience as we handle these requests as quickly as possible, in the order that they were received.

Write for us
Write for us

Contributor Guidelines

Articles submitted for consideration should be of interest and appropriate for the readers of the Promo.com Blog. We prefer articles that introduce new ideas and advance conversations around topics and trends that engage our readers – think op-ed rather than content marketing. We appreciate lively, polished writing that balances research or news with memorable anecdotes or examples that help illustrate your point of view.

Items to include

  1. Main Text
  2. Meta Description (100-150 characters long)
  3. Optional but recommended: Internal images
    (in labeled file) + screenshots
  4. All additional designs in an editable format
  5. Guest Author photo
  6. Guest Author short bio

Ready to Publish

Given the large volume of posts that we receive daily, we ask that your posts be in a ready-to-publish state that is consistent with our existing content standard when you submit them for
final review. While we review each post and
may adjust formatting as needed, posts
requiring heavy editing may be rejected.

Call-to-Action

What counts as an acceptable CTA:

  • A download of some sort of content resource (guide, report, white paper, eBook, etc.)
  • Registration for an event (webinar or live event)
  • A free demo (must link to signup page)
  • A link to an external article or website

What does not count as an acceptable CTA:

  • A call to follow the company on social media, including social profile links
  • A call to subscribe to email newsletters and other related subscriptions
  • A call to contact a company, including all forms of contact information

Syndication

We might syndicate content published on the
Promo.com Blog to third parties such as
Medium, Yahoo! News, Bing News, Google
News, and content distribution platforms.
Please proofread and edit your posts carefully
before submitting, as they syndicate the version
originally published on our site. We cannot edit
or remove posts once they are live, and we do
not have the ability to edit or remove posts
syndicated to external sites. If repeated
requests to edit are made, your contributor
status may be revoked.

Originality and accuracy

All contributors are responsible for the
originality and accuracy of their submissions.
Any contributor found to be plagiarizing any
percentage of his or her content will be subject
to an investigation of his or her entire body of
work. If found guilty of plagiarism, the offending
author will be banned from the community with
all content removed.

Plagiarism includes but is not limited to:

  • Copying another person’s work word-for-word and submitting it as your own
  • Copying another person’s work and changing some words or phrases
  • “Spinning” another person’s work
  • Using another person’s ideas as your own, including the progression, flow, examples,
    images, etc.
  • Copying content from any website, whether an author is given or not

Content to avoid

While we encourage drawing from your own
experiences in business to support your ideas,
over-the-top self-promotion (of yourself or your
company) will prevent us from publishing your
article. The same goes for dense jargon and
abstract, blanket assertions.

Posts may not be promotional or advertorial.
We do not publish company-specific news,
press releases, or content reading similar to a
press release. Contributors are welcome to
include a relevant CTA at the end of their posts.
This may be either image- or text-based (1-2
sentences).

All content publication & editing is done at the
discretion of the Promo.com Blog team.

Write for us

Content Guidelines

All posts must be at least 600 words, but long-form content (1,000+ words) is accepted and encouraged.
Articles may include relevant images, videos, and outbound links that improve the overall experience of our community.
Irrelevant hyperlinks will be removed and submissions containing keyword stuffing will be rejected.

Our Principles

We speak directly to the user in the second person “you”/“your”.

We stay honest and remain eye-level with readers.

We keep the fluff to
a minimum.

We are direct
and actionable.

We speak in plain language and make sure to explain any industry terms.

We are concise.

We avoid vague wording.

We speak in the
present tense.

We share opinions and personal anecdotes to illustrate our points.

We are direct and actionable.

We are always POSITIVE.

We don’t over-promise.

Linking Guidelines

  1. No more than three outbound links should point back to external domains.

    Acceptable links:

    • Relevant articles and blog posts
    • Research or data
    • Resources that will genuinely benefit the reader and make sense in the context of the post

    Unacceptable links:

    • Affiliate links
    • One’s own company links (homepage, About Us, Contact, Prices, Products, etc.)
    • Product/service/pricing pages
    • Category/tag pages
    • Company social profile links
  2. No link building. If we believe that you are contributing content for the sole purpose of building links
    for yourself or others, we will either ask for such links to be removed or simply not publish the post.
  3. Please do not use repeat links or repeat keywords/anchor text.
  4. No keyword-rich linking.
  5. We reserve the right to remove or nofollow any link at our discretion.

 

Disclaimer: Your request to create a contributor account constitutes an agreement to these posting guidelines.

Please note: acceptance to our contributor program and publication of contributed content is at the sole discretion of Promo.com.

FAQ

What can I write about?

  • Video Marketing
  • Social Media Advertising
  • Best practices and tools for small business owners
  • Optimization for small businesses and marketers
  • Original content creation
  • Social media tools, management, news and effective strategies

When will my article be published?

We reserve the right to decide when and if an article is published based upon the adherence to our guidelines, a relevant brand partnership, and our current content calendar.

How will I know when my article gets published?

We will contact you if and once your article goes live, using the email you provided.

Write for us
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Become a better marketer.
Grow your business.
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from using our tips and tools delivered directly to your inbox.
Thank you for
subscribing!
Your video marketing education is
on its way to your inbox.