VP Marketing

About The Position

Who we are 

Promo.com is the #1 video creation platform and at our core is the dedication to empower our customers to promote anything with the power of videos. 

What you’ll do

  • Work together with Product, R&D and Customer Success teams to create a compelling Go-To-Market plan that takes Promo into its next phase of revenue growth.
  • Lead and empower a high-performing, collaborative team of marketers across brand, design, performance, communications and PR, content, product marketing, and lead generation. Drive vision and oversee efforts across these functions.
  • Conceptualize and implement a marketing roadmap and translate those concepts into actionable quarterly objectives.
  • Collaborate with stakeholders to define and establish marketing-specific metrics that have a direct impact on company revenue goals.
  • Lead the overall planning, development and alignment of Promo’s presence and brand across our suite of products to increase salience for our customers, partners, prospects, and the press.
  • Own messaging in partnership with Product, Creative and Customer Success to stay ahead of market trends, create a constant feedback loop with our customer’s needs, and establish differentiated market positioning.
  • Deploy and optimize the company’s marketing automation to ensure scalable and cost-effective marketing operations processes with positive ROI.
  • Oversee internal communications to ensure all employees are updated on key company messages and clearly understand the Promo’s brand, vision and values.
  • Uncover and scale new marketing channels to impact the company’s growth goals.

Position Requirements

  • A growth marketer. You have 8+ years of experience in fast growing B2B SAAS companies aiming for global markets with proven ability to scale a business from its growth stages to the next level and a track record of quantifiable results and success.
  • A skilled leader. You have prior experience with successfully building and leading a team of 10+ employees with exceptional communication and presentation skills and excellent creative storytelling abilities.
  • A driving force. You have the skill set to lead marketing processes from A-Z: From ideation to execution, measurement, and optimization.
  • A go-getter. You are passionate about identifying new opportunities for growth and mining for insights by analyzing customer data.
  • An acrobat. You are comfortable working in a fast-changing, adaptive environment

Why Promo is the best place for you

  • We have an awesome product. Our cutting-edge video maker is helping small businesses everywhere reach their goals.
  • We work hard.  We are constantly striving to discover new and innovative ways to improve and maintain our status as the world’s leading video maker. 
  • We love to have fun. From weekly happy hours, holiday parties to jam sessions (along with free music lessons), we always enjoy each other’s company (and good food, of course). 
  • We invest in people. We consider each employee a long term investment and we see value in continuously nurturing and training them.

You will work in our trendy Tel Aviv office in Ramat Hachayal, the center of Israel’s high-tech scene, where you will join a growing team of ambitious marketers and work with talented professionals across the entire company.

We promise that you will always have room to grow, learn and make a positive impact on the company and the people around you.

*In order to keep team members’ safe, we are currently offering WFH with an option of coming to the office.  

Tel- Aviv

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Promo.com is the #1 Video Creation Platform for Businesses and Agencies

What we do

We make creative videos accessible to all businesses, providing ready-made video templates, over 14 million premium video clips, curated licensed music and a user-friendly editor.

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Promo.com Team

The Promo.com team is a creative and passionate group of professionals who bring their expertise and innovation to every project. We take pride in working collaboratively and constantly test and advance our efforts to remain industry leaders.