10 AI Marketing Tools Your Team Should Be Using in 2024

Artificial intelligence emerged as a game-changer in 2023, fundamentally reshaping how businesses operate and engage with their audiences. Now, AI marketing tools are becoming an essential tool in a marketer’s toolbox, offering unprecedented opportunities to streamline workflows, enhance productivity, and deliver personalized experiences at scale. From automating mundane tasks to generating content, these tools offer a wealth of benefits that can save valuable time and resources.

In this blog post, we’ll explore the top 10 AI marketing tools your team should be leveraging in 2024. From video editing to content optimization, these tools are revolutionizing the way marketers work.

Why You Should Be Using AI for Marketing

In an oversaturated digital landscape, standing out amongst the noise requires creativity and innovative thinking. With AI marketing tools, marketing managers and agencies can streamline workflows, automate repetitive tasks, and develop more efficient processes, freeing up valuable time for strategic decision-making. A variety of tasks from content creation, copywriting, editing, and data analysis all become faster and more effective with the help of these tools.

Further, by leveraging AI for customer segmentation, content personalization, and predictive analytics, marketers can boost engagement and conversions, meeting the modern consumer’s appetite for more personal online experience. Together, these advantages empower marketing teams to stay ahead of the curve, maximize resources, and maintain a competitive edge, making AI marketing tools a must-have. 

Benefits of AI Tools for Marketing

From enhanced productivity to personalized customer experiences, here are the specific key benefits of incorporating AI into your marketing strategy.

• Enhanced productivity: AI streamlines marketing workflows, automating repetitive tasks and freeing up time for strategic decision-making.
• Personalized customer experiences: AI enables precise customer segmentation and content personalization, leading to higher engagement and conversions.
• Improved efficiency: AI marketing tools speed up tasks such as content creation, copywriting, editing, and data analysis, saving time and resources.
• Data-driven insights: AI-powered analytics provide valuable insights into customer behavior, enabling marketers to make informed decisions and optimize campaigns.
• Consistency and reliability: AI-driven automation ensures consistent delivery of marketing messages and tasks, reducing the risk of human error.
• Cost-effectiveness: AI tools offer cost savings by increasing efficiency, reducing manual labor, and maximizing the return on investment in marketing efforts.
• Scalability: AI enables marketing campaigns to scale efficiently, catering to growing audiences and adapting to changing market trends.

Top 10 AI Marketing Tools for 2024

Now, let’s explore the top 10 best marketing tools for 2024 in each category.

1. PromoAI

Best AI Video Editing Tool

PromoAI is the must-have AI tool for video content and social media marketing. The PromoAI Creative Copilot seamlessly integrates an ultra-fast AI-powered creative engine with an intuitive chat-based editor, empowering users to streamline workflows and maximize efficiency. 

Designed for business owners and marketers seeking professional video content, PromoAI delivers quality videos and social content 20 times faster than traditional tools. Its benefits are extensive, offering:

• Creative content ideation 
• Quick generation of a month’s worth of personalized social media content based on your brand’s website
• Fully licensed images and videos
• Highly relevant copy and on-brand creative elements
• Seamless scheduling and publishing across multiple social media platforms 

Overall, PromoAI’s comprehensive suite of tools and features makes it the ultimate choice for efficient and effective video content creation in today’s competitive marketing landscape.

2. Zapier

Best AI Automation Tool

With its AI-driven automation, Zapier enables users to automate time-intensive tasks, reducing manual workloads and providing valuable insights to scale processes efficiently. The platform’s integration with thousands of apps opens up endless possibilities for automation, catering to diverse business needs. Zapier’s user-friendly interface requires no coding knowledge, ensuring accessibility for all users.

Zapier’s natural language input allows users to automate smarter and more easily. By simply typing desired actions, the AI builds customized automations tailored to specific requirements. This intuitive approach not only simplifies the automation process but also enhances efficiency and accuracy.

3. Tidio

Best AI Chatbot Tool

Tidio helps marketers leverage AI-powered chatbots to improve web conversions, generate leads, and reduce churn rates, fostering customer loyalty. This tool combines the traditional functionalities of a workflow-based chatbot with the endless possibilities of artificial intelligence, making it a valuable asset for marketers focused on CRO.

Tidio’s chatbots are great at holding extensive conversations with customers, in both support or sales capacities, providing personalized assistance and guidance. The platform also includes a ticketing feature, facilitating the resolution of customer issues by support teams. One of Tidio’s standout features is its multi-channel communication option, enabling seamless management of responses across platforms such as Facebook Messenger and Instagram DM directly from the Tidio platform.

4. Surfer SEO

Best AI SEO Tool

With Surfer SEO, marketers can plan, write, and optimize various forms of content with ease, ultimately increasing their website’s organic visibility and attracting more qualified traffic. By analyzing SERPs and benchmarking content against top-ranking pages, Surfer SEO provides invaluable insights and actionable suggestions for optimizing SEO strategies. Its comprehensive suite of features includes a keyword research tool that crawls relevant search terms and suggests related keywords to enrich written content and boost SEO performance.

One of Surfer SEO’s key strengths is its ability to generate SEO-optimized briefs and outlines, guiding marketers in crafting content that resonates with their target audience and drives organic traffic. The platform also offers a content editor and performs SEO audits, generating recommendations for optimizing web pages and blog posts.

5. Jasper

Best AI Writing Tool

Designed to accelerate content creation, Jasper offers a diverse range of content generation templates tailored for marketing purposes, including landing pages, emails, and blog posts. While AI text generators historically produced generic content, Jasper has evolved to deliver usable marketing materials that align with brand identity and resonate with target audiences. Although human oversight is still essential, Jasper significantly accelerates the writing process, enabling marketers to produce high-quality content efficiently.

One of Jasper’s standout features is its knowledge base, where users can upload company facts, style guides, and product catalogs to educate the AI about their business. Leveraging features like brand voice and memory, Jasper crafts accurate campaign ads, outlines, first drafts, and emails that authentically represent the brand. Moreover, Jasper’s browser extension seamlessly integrates with other apps, enhancing workflow efficiency and productivity.

6. Keyword Insights

Best AI Keyword Tool

With its powerful AI writing assistant seamlessly integrating content research, writing, and optimization into a single platform, Keyword Insights revolutionizes the content creation process. The platform enables users to conduct expansive keyword research, generating hundreds of relevant keywords from a single seed keyword. Additionally, Keyword Insights clusters large keyword lists to identify content gaps and opportunities, streamlining content planning and strategy. By analyzing search intent behind keywords, the platform helps optimize content strategy, ensuring alignment with user expectations and preferences.

Keyword Insights further simplifies the content creation process with its AI-powered content briefs, which outline comprehensive articles and include SEO titles, meta descriptions, headings, and key points. These briefs save significant time, enabling marketers to produce high-quality articles more easily.

7. Clearscope

Best AI Content Optimization Tool

Clearscope offers a comprehensive solution to ensure content ranks prominently in search engine results. Functioning as both an eagle-eyed editor and SEO-focused research assistant, Clearscope scans and analyzes content, identifies missing elements, and provides recommendations to elevate content above the competition. 

The platform provides a holistic view of keywords, questions, and sections to include in articles, allowing users to easily identify areas for improvement while examining competing content simultaneously. Clearscope also enables users to compile comprehensive briefs quickly, share them with external writers, and seamlessly integrate them into their preferred platforms, whether it’s Google Docs or WordPress. Integration with preferred tools is effortless, allowing users to seamlessly incorporate Clearscope into their existing workflows without major disruptions.

8. Dall-e

Best AI Image Creation Tool

DALL·E is the top AI image creation tool, revolutionizing digital artwork creation with its powerful yet user-friendly features. Developed by OpenAI, DALL·E combines natural language processing with image creation capabilities, allowing users to generate stunning visuals from textual descriptions effortlessly.

With DALL·E, creating unique and customizable images for your brand is incredibly easy. Its simple AI art prompts enable users to generate business-ready digital artwork with just a few clicks. Additionally, DALL·E offers image editing features, providing further flexibility and customization options to users.

9. Frase

Best AI Research and Content Tool

Frase is a powerful content writing software that not only identifies but also categorizes content opportunities based on search results. This feature allows users to effectively plan and optimize content for SEO, ensuring maximum visibility in search engine rankings. Additionally, Frase boasts a built-in AI writing tool that generates original content, further enhancing its utility for content creation purposes. Frase is highly user-friendly and the overall quality of the generated content is impressive, considering it’s produced by an AI.

Frase excels in saving precious editorial time by simplifying various aspects of the content creation process. From researching topics to generating content outlines and using AI to write content, Frase streamlines workflows and eliminates repetitive tasks. The platform’s content outlining feature, in particular, stands out for its accuracy and helpfulness, significantly reducing the time required to draft articles. While Frase’s AI content generation capabilities may not fully replace human writers, they undoubtedly contribute to significant time savings and efficiency improvements. 

10. Albert.ai

Best AI Advertising Tool

Albert.ai is the leading AI advertising tool, transforming digital marketing strategies with its advanced technology and unmatched capabilities. Albert seamlessly integrates with advertisers’ existing paid search, social, and programmatic accounts, automating various marketing tasks.

Albert’s standout feature lies in its ability to swiftly process vast data volumes, offering valuable insights and actionable recommendations even before a marketer’s morning routine begins. With its autonomous system, Albert learns from campaign data, providing insights and requesting permission to implement learned strategies for campaign success.

Covering all advertising stages from planning to reporting, Albert assists with ad variations, keyword groups, audience optimization, ad creation, targeting, scheduling, bidding, and budgeting. Its cross-channel support extends to platforms like Facebook, Instagram, Bing, and YouTube, ensuring seamless campaign optimization and reporting across channels.

The Transformative Power of AI Tools for Marketing Success

As the marketing landscape continues to evolve, the role of artificial intelligence becomes increasingly indispensable. By harnessing the power of AI marketing tools, marketers can unlock new levels of efficiency, effectiveness, and innovation in their campaigns.

Whether you’re looking to streamline your workflows, personalize customer experiences, or optimize your content for search engines, there’s an AI marketing tool that meets your needs. If you’re ready to take your social media content game to the next level, try out PromoAI today.