When you think of October content anchors for your social media plan, Halloween is most likely the first thing that comes to mind. However, there are plenty of other key dates you can and should take advantage of this month.
October officially marks the start of Q4, so bulking up your editorial calendar and boosting those social media engagement metrics should definitely be on your to-do list. Occasion-based marketing is a great addition to any content strategy, and we’ve got you covered with some great social media holidays, special dates and content opportunities to discover.
Whether you’re looking to drive engagement on social media, maintain a strong online presence or communicate better with your audience this October, here are our favorite content ideas to help you connect with your audience and boost your engagement in October.
If you thought October was all about Orange, think again. It’s actually time to break out that pink for Breast Cancer Awareness Month! Show your audience that you truly care about raising awareness for breast cancer by taking part in this extraordinary month-long initiative.
Breast Cancer Awareness Content Ideas
The way you start your morning is the way we like to start marketing this October, with a cup of joe! This International Coffee Day, we’re here to help you energize your customer base and start the month off right.
International Coffee Day was originally established by the “International Coffee Organization” in 2014 to help struggling coffee farmers worldwide and has taken place on October 1st each year since. Here are some ways (other than drinking the obligatory cup of coffee) that you can participate in the international holiday this year.
International Coffee Day Content Ideas
“Where there is love, there is life”
Mahatma Gandhi was born on October 2, 1869, in Gujarat. This year will mark Gandhi’s 152nd birth anniversary. Recognized as a national holiday throughout India, Gandhi’s wise words and teachings have also reached far and wide. With so many people inspired by his teachings, there are ample ways to celebrate Gandhi’s life with your users!
Pro Tip: Our editorial footage library has dozens of amazing photos and videos of Gandhi, available for unlimited use for our business plan members.
Prost (aka cheers in German) – it’s Oktoberfest! While the celebration is technically centered around the marriage of the crown prince of Bavaria (who later became King Louis I), we all know the true celebration comes with a drink… or maybe a few! These days, Oktoberfest is known as the world’s largest beer celebration.
Fun fact: When Oktoberfest began in 1810, it took place entirely in October. As the festival got longer, the start was moved to September because the weather was warmer and the days were longer. Today, Oktoberfest is a 16-18 day festival that ends on the first Sunday of October.
The official Oktoberfest in Munich has been canceled due to COVID this year, but it can still be celebrated in other ways. Here are some creative ways to bring the German celebration to you!
Oktoberfest Content Ideas
World Animal Day was first established in 1925 by the publisher of a German animal lovers’ magazine, Heinrich Zimmermann, in Berlin. More than 5,000 people showed up to the first event which was initiated to raise awareness and improve the welfare of animals. Today it has turned into a global social movement advocating the rights of animals around the world.
This World Animal Day, show your audience that you support animal rights and greater animal welfare throughout the world.
World Animal Day Content Ideas
It’s time to get your booky on! October is National Book Month, where we focus on appreciating the importance of reading, writing, and literature.
The first National Book Month began in 2003, to encourage reading in the hopes of improving vocabulary, memory, knowledge, and so much more! With such a fun subject to celebrate (who doesn’t love books?), make sure to make room for some book worms this month in your feed.
Book Month Content Ideas:
If you thought only “Back to School” last month was about education, think again! With both World Teachers’ Day (October 5th) and World Student’s Day (October 15th) this month, make sure you take the opportunity to appreciate our wonderful educators and educatees!
Content Marketing Ideas
This October 10th, show your support for Mental Health awareness and education by spreading support for the incredible cause. By joining the world in discussing mental health issues, we can eradicate the social stigma and ensure that mental health care becomes a reality around the world!
Engaging Content Ideas
In 1942 Columbus sailed the ocean blue! Each year on the second Monday of October, we celebrate Christopher Columbus’s arrival to the Americas. Also known as Indigenous People’s day and Native American Day, this day presents a unique opportunity to engage your audience!
Columbus Day Content Ideas
Each year during the third week of October, across the US businesses celebrate National Business Women’s Week and the incredible achievements women have made in the business.
Lean Madesin Phillips, the then president of the National Federation of Business and Professional Women’s Clubs, originally launched the week in 1928, only to be officially recognized in 1938. During this week, take some time to show your audience that you’re in support of empowering women in the workforce!
Content Marketing Ideas
October 21st is Get to Know Your Customer Day, the best possible day to reach out to your audience! Each year on the third Thursday in January, April, July, and October, companies go the extra mile to interact with their customers… so, what are you waiting for!?
Content Marketing Ideas
No tricks here, it’s scary how many marketing opportunities there are for your business this Halloween! Just remember, you can (and should) start sharing Halloween themed content all month long!
Get ready to spook your customers and level up your online engagement with these spooktacular content ideas, our treat.
Fun and exciting days to celebrate with your audience are waiting for you in October, but this is just the start! There are so many other content opportunities to be explored and lucky for you, our social media calendar does just that.
If you think constant video inspiration for your socials sounds too good to be true… it isn’t! Check out our social media calendar to access free, fully customizable videos for every single day of the year. With Promo, you’ll never miss an important date again!