5 Black Friday Video Templates Every Business Should Use

Black Friday can feel like a race against time, one where every brand is shouting, and only the most innovative storytellers win. You’re juggling offers, visuals, and social posts, all while trying to grab attention before someone scrolls past.  

Exhausting, right? You’re not alone. 

A recent study published on ResearchGate found that over 70% of shoppers say video influences their buying decisions during sales events. Yet many small and medium-sized businesses still struggle to create those high-quality, scroll-stopping videos fast enough to compete. 

But here’s the good news: you don’t need an editing team to do a perfect job.  

That’s precisely where Black Friday video campaign templates change the game. They help you turn bold ideas into stunning visuals in minutes, no studio, no editing team, just creativity on demand. 

Considering that, this blog helps you discover five Black Friday video templates that can instantly level up your holiday marketing, from countdown teasers to viral social media challenges.  

Plus, you’ll see how PromoAI helps you produce professional-grade Black Friday promotional videos effortlessly, so you can focus on what really matters: connecting with your audience and driving sales this season. 

Why Video Campaigns Are Essential for Black Friday? 

Gone are the days when Black Friday deals were about fighting the crowd in stores. Now, it’s all about digital storytelling.  

People want companies to get their attention, keep them entertained, and make purchasing fun—all in a matter of seconds. That’s why Black Friday marketing videos are the best way to get people to buy and act. 

Videos convey a sense of urgency and excitement that static visuals can’t match, whether they’re showcasing a new product, counting down to something, or expressing gratitude. 

And the best part is that you don’t need a big production crew or a lot of time to develop a new campaign video template. With customizable social media video templates, you can whip up fresh social media videos for your company across all platforms. 

This will save you time and keep your campaign consistent. This season is a great time for marketers who are willing to try new things.

5 Black Friday Video Templates that Instantly Grab Attention 

Black Friday is all about grabbing attention fast — and nothing does that better than eye-catching videos. Here are five high-impact video templates that can help you stop the scroll, spark excitement, and turn viewers into buyers instantly. 

1. Countdown Teaser Video Template

Let’s start with the power of anticipation. A countdown teaser gets people excited for your Black Friday sale before it even begins. Think of it as a quick, exciting preview of your impending deals that people can’t help but notice. 

These brief, quick sales videos keep people guessing and wanting more. They’re great for Instagram Stories, TikTok, and YouTube Shorts, where people don’t have much time to pay attention and want to know more. 

Imagine this: You see a big “3 days to go!” on the screen, followed by brief clips of your best-selling items. Add happy music and a clear call to action, such as “Put our biggest sale of the year on your calendar!” 

You could even develop a mini-series of teasers for Day 3, Day 2, and Day 1, leading up to your Black Friday launch. 

The secret? Make sure each video campaign for Black Friday is short (less than 15 seconds) and energetic. Make it feel exciting by using countdown animations, transitions, and even consumer reactions. 

It’s not just a teaser; it’s a way to get people excited and make them feel like they’re part of something significant. 

2. Product Showcase Template: Make Your Products Shine

Another marketing strategy is using product showcase templates. 

Your products are the stars —give them the attention they deserve. A product showcase video shows off what makes your bestsellers so hard to refuse. Use close-ups, rapid edits, and happy music to make each product stand out on screen. 

For example, consider creating a carousel-style video showcasing your “Top 5 Black Friday Deals” in an engaging way. With short, catchy phrases like “50% Off Today Only” or “Bestseller Returns,” each item gets its own time to shine. 

A call to action at the end, such as “Shop Before It’s Gone!” is a sure way to get them to buy. 

This kind of content does well on sites like TikTok, Instagram, and YouTube Shorts. And if you use social media video templates, you can easily change the same creative for other channels without having to start over. 

PromoAI can make these Black Friday marketing videos in less than an hour, so you can spend more time on strategy and less time on editing.

3. Unique Social Media Challenge Video Template

The unique social media challenge video template is where things become interactive. Challenges are no longer just about dance moves or filters. You can make one that connects directly to your business or product and capitalizes on the excitement of Black Friday. 

For instance, you can invite your followers to take part in the “#DealDance” challenge, where they show off what they bought, or the “#CartFlip” task, where they show off what they want to buy before they check out. These engaging, light-hearted ads turn your audience into brand ambassadors. This helps you get a lot of organic user-generated content (UGC). 

You not only reach more people with these Black Friday ads, but you also make emotional connections with them. The key is to make it easy, fun, and rewarding. You could even give a discount to the most innovative entries. 

4. Value Proposition Infographic Video Template

Sometimes, the best way to sell isn’t through excitement — it’s through clarity. The Value Proposition Infographic Video Template is what you need. This design lets you visually and persuasively explain why your brand is different. 

Use clean layouts, bold type, and smooth-motion visuals to draw attention to key points such as “Fast Shipping,” “Sustainable Materials,” or “Exclusive Black Friday Bundle.” This style is great for sites like LinkedIn and YouTube that are more professional or informational. 

It also works like a small brand explainer that still fits with the Black Friday marketing video vibe. You don’t just say “buy now,” you illustrate why it’s a good idea to buy from you. 

5. Last-Chance Urgency Builder Template

You already know why this template works if you’ve ever hit “buy” at the last minute due to a countdown timer. The Last-Chance Urgency Builder gives you that last push; it’s meant to change doubt into action. 

These Black Friday ads usually have big text at the top that says things like “Final Hours,” “Deal Ends at Midnight,” or “Last Chance to Save 70%.” Add music effects, flashing timers, and moving arrows pointing to your call to action, and all of a sudden, your audience feels the need to act quickly. 

But here’s the secret: urgency only works if it’s real and at the right time. Don’t use it too often; reserve it for the end of your campaign when people are already intrigued but need a little extra push. 

With PromoAI, you can quickly create multiple urgency variations —one for each platform or audience segment. This way, everyone who sees the ad will get a precisely timed reminder before the time runs out. 

How to Choose Future-Ready Black Friday Video Templates?  

The future of Black Friday video templates is no longer about fancy effects. It’s now about smart design that understands your audience. They are quicker, livelier, and brighter, enabling you to produce Black Friday marketing videos to connect with the right audience in the right way. 

When choosing a template, make sure it is user-friendly and flexible enough. The perfect templates should enable you to easily customize colors, product scenes, and text without losing brand identity. 

This is made possible by services like PromoAI, which provide pre-created templates for social media videos that automatically fit TikTok, Instagram, or YouTube. This way, you do not need to spend time on video editing to ensure your video fits the platform perfectly. 

Don’t forget motion and messaging; they’re what make your videos feel alive. Choose templates characterized by high visual flow, text highlight animations, and space to position your product highlights or offers.  

These campaigns need urgency, so countdowns, quick transitions, and flashing call-to-action sections are essential. PromoAI campaign video templates already feature modern motion trends, creativity, and conversion-based design. 

Finally, think long-term. The future of AI is in personalization: templates that can adapt what is shown or said based on how the viewer behaves. With this as the new norm, once the next wave of innovation hits, your brand will already be ahead. 

Bring Your Black Friday Campaign Alive 

Even on the busiest sales day of the year, creativity is what helps your brand win. Using the correct Black Friday campaign video templates may help your company get noticed, get people to act, and keep them coming back for more. Every style, from countdown teasers to last-chance urgency films, gives you a fresh method to reach clients and get results. 

You don’t have to be a great video editor to compete with the best brands; you only need the correct tools and a plan. PromoAI lets you make amazing Black Friday ads that tell a story, use automation, and have innovative design—all in a fraction of the time. 

So this Black Friday, don’t just chase sales. Show your consumers that your brand isn’t just part of the sale. It’s leading the way into the future by being creative, using data, and generating new ideas.