7 Ways to Promote Your Business This Christmas 2025
The holiday season has finally arrived. The smell of eggnog is in the air and Christmas lights are illuminating the streets for as far as the eye can see. But before you can kick your feet up and enjoy Christmas jingles in your snowflake-printed PJs, you have to be sure your business is making the most out of this opportunity – You need a fully formed marketing campaign and that will require some prep work.
Christmas is an important time of year for every kind of business, both big and small. It’s the biggest consumer holiday there is as gift-givers are looking for new and original ways to delight their recipients. So, no matter what industry you’re in, you need to start planning an effective holiday marketing campaign that won’t let any potential customers slip away.
The Christmas Opportunity in 2025
Here are a few stats just to give you a taste of what’s at stake:
And that’s why we put together these 7 Christmas marketing ideas to get you started:
And with AI-powered tools making content creation faster and more accessible than ever, businesses of all sizes can compete for holiday attention with professional-quality campaigns.
Here are 7 Christmas marketing strategies to help you maximize your holiday success:
1. Transform Your Brand with Holiday Flair (Online and Offline)
It doesn’t take much to add a little holiday flair to your branding, logo, store, merch, and more. A little bit of Christmas lights here, a Santa hat there and your business can transform into a holiday destination. Sure, it sounds a little hokey but it also lets your customers know that you’re going all-in on the season. You’ll stand out more and send a signal to your customers that you’re open for business during the holiday season.
Digital decoration matters even more in 2025: Holiday decoration is not just for brick and mortar. It can make a significant impact on your social channels and eCommerce stores as well. Update your profile pictures, cover photos, website banners, and email templates with festive designs.
Pro-tip: Use Promo.com’s Christmas video templates and Merry Christmas GIF maker to quickly create festive content for all your digital channels. With AI-powered tools, you can generate an entire month’s worth of holiday-themed content in minutes.
Scale Your Holiday Content with AI
Managing holiday content across multiple platforms can be overwhelming. PromoAI eliminates the stress by generating coordinated holiday campaigns that maintain your festive branding consistently across all channels. From Instagram Stories to email headers, PromoAI ensures your holiday transformation is complete and cohesive.
2. Embrace the Entire Holiday Season (Not Just Christmas)
While “Christmas” definitely gets all the attention in December, it’s important not to neglect the other holidays as well. Hanukkah, for one, is an important celebration within the Jewish community and is often overlooked by many during the Christmas shopping frenzy. Don’t forget about Kwanzaa, New Year’s Eve, and even secular celebrations like Winter Solstice. A special promotion acknowledging these holidays can go a long way towards reaching often-neglected portions of your audience and turning them into loyal customers.
The extended holiday timeline: In 2025, the “holiday season” kicks off even earlier – many retailers start holiday promotions right after Halloween. This gives you nearly two months to plan out and fill with marketing excellence. Black Friday, Cyber Monday, Small Business Saturday, Giving Tuesday, and the weeks leading up to New Year’s all present unique opportunities.
Pro-tip: If need be, you can avoid saying the word “Christmas” altogether by simply referring to holiday sales, winter sales, end-of-year sales, or seasonal celebrations. The more encompassing your messaging is, the bigger piece of that spending pie you’ll capture. Use inclusive language like “Happy Holidays” or “Season’s Greetings” to welcome all customers.
3. Maintain Consistent Social Media Presence Throughout the Season
We know you want (and deserve) a winter break but now is not the time to take your foot off the gas when it comes to your social media channels. People will always be checking their social media feed, no matter where they are. Whether they’re skiing on the Swiss Alps or eating Christmas dinner with the family, they will always have time to sneak a peek. That’s why you want to keep your content flowing consistently throughout the season.
The challenge in 2025: With algorithm changes favoring consistent posting and video content, businesses need to publish more frequently than ever – ideally daily across multiple platforms. But who has time to create that much content during the busiest season of the year?
Pro-tip: PromoAI solves this exact problem. Generate a complete month’s worth of holiday content with customizable captions, optimized video templates, and strategic hashtags for every single day. All you have to do is review, approve, and schedule – then get back to running your business while your social presence stays active and engaging.
For additional planning support, check out the Promo Social Marketing Calendar for daily content ideas and seasonal themes.
4. Follow the 80-20 Content Rule (But Make It Festive)
A great rule for content marketing is the 80-20 rule. This principle has various applications in business, but for content marketing, it means that 80% of your content should bring value to your customers while only 20% should be directly promoting your product or service.
Why this matters during the holidays: The holiday season is already filled with promotional noise. Customers are bombarded with “BUY NOW” messages from every direction. To cut through the clutter, you need to provide genuine value that makes people want to engage with your brand.
Value-driven holiday content ideas:
- Holiday cooking tips and recipes
- Gift wrapping tutorials
- Decoration inspiration and how-tos
- Holiday party planning guides
- Stress management tips for the busy season
- Behind-the-scenes looks at how your business celebrates
- Customer holiday stories and testimonials
- Industry-specific holiday advice
Pro-tip: Value-driven content performs exponentially better in video format, which is far more memorable and engaging than text alone. In 2025, short-form video (under 60 seconds) dominates social media, making platforms like TikTok, Instagram Reels, and YouTube Shorts essential for holiday marketing.
AI Makes Value Content Easier Than Ever
Creating educational or entertaining content used to require significant time and resources. In 2025, AI tools like PromoAI can help you generate value-driven holiday content ideas, scripts, and even complete videos based on your industry and audience. This means you can maintain the 80-20 rule without sacrificing your limited holiday season time.
5. Launch Strategic Gift Card Promotions
The Christmas gift-giving season is often stressful. Some of us are great at buying awesome gifts for people (ahem). Others, not so much. For this reason, gift cards remain a multi-billion dollar industry. In 2025, digital gift cards have become even more popular, with instant delivery via email or text making last-minute gifting easier than ever.
Gift card sales and promotions are especially effective around Christmas. What’s more, holiday-themed gift cards (both physical and digital) are relatively low cost to create. One proven strategy to boost gift card sales is offering a bounceback promotion.
How bounceback promotions work:
Anyone who purchases a gift card during the holiday season automatically receives a second gift card (for a lesser amount) to use on their next visit. For example, you might run a promotion that says anyone who purchases a gift card of $50 or more will automatically receive a $10 gift card for themselves to use in January.
Why this works:
The great part about a promotion such as this is that you’re getting at least three visits to your store or website out of a single intended purchase:
- The initial gift card purchase
- When the recipient redeems their gift card
- When the purchaser returns to use their bonus card
Three visits for the price of one. That’s a win-win any way you slice it and a smart promotion to run during the Christmas season.
Pro-tip for 2025: This is also an excellent way to collect leads for your email marketing and video marketing efforts. When customers purchase a gift card online, ask them to provide both their own email and the recipient’s email address (with permission). This gives you two potential customers to nurture with your post-holiday campaigns. You can also create personalized video messages to accompany digital gift cards using AI-powered tools.
6. Create Urgency (The Clock is Ticking!)
Christmas is not like every other day of the year. There is a genuine sense of urgency to gift buying, and reflecting that urgency in your marketing is a smart move. Work with themes such as “don’t wait” or “act now.” Theme the urgency to the season: “Get it in your stocking before it’s gone,” “Only X shopping days until Christmas,” or “Last chance for guaranteed holiday delivery.”
No one wants to get stuck on Christmas Eve without the right gifts, ingredients, or decorations, and honestly, some of us need that little push to make sure we get it done. When it comes to Christmas shopping, we all need a little sense of urgency every now and then. So let customers know you’re here to help and they can count on you for those last-minute needs.
Urgency tactics that work in 2025:
- Countdown timers on your website and in emails
- Limited-time flash sales promoted via social media stories
- Shipping deadline reminders (clearly communicate your last order dates)
- Low stock alerts for popular items
- Early bird vs. last-minute promotions to capture both planners and procrastinators
- Real-time inventory updates to show items selling out
Pro-tip: Create visually engaging Christmas countdown videos for your email marketing campaigns and social channels to keep your customers motivated. Use eye-catching graphics and festive animations to make your urgency messaging feel exciting rather than stressful. PromoAI can generate countdown content variations for different platforms, ensuring your urgency messaging reaches customers wherever they spend time online.
7. Repurpose and Refresh Your Best Holiday Content
The great thing about holidays is that they come every single year, so you don’t need to start from scratch or throw away your winning content. Smart marketers repurpose their best-performing content from previous years, making strategic updates to keep it fresh and relevant.
What to repurpose:
- High-performing holiday social media posts
- Successful email campaigns from previous years
- Popular blog posts with evergreen holiday tips
- Video content that drove strong engagement
- Holiday graphics and templates
- Promotional campaigns that exceeded goals
What to update:
- Change any dates, years, or time-sensitive references
- Update product photos and availability
- Refresh statistics and data points
- Modernize design elements to current trends
- Optimize for new platforms (TikTok, Instagram Reels)
- Improve based on previous year’s performance data
The 2025 advantage: With AI tools, you can quickly refresh and repurpose content at scale. Transform last year’s blog post into this year’s video series, or turn successful email campaigns into engaging social media content. AI can help you adapt content formats, update language, and optimize for current platform algorithms – all in a fraction of the time it would take manually.
Pro-tip: Create a dedicated “Holiday Winners” folder at the end of each season. Save all well-performing content, along with notes about what made it successful – engagement rates, conversion metrics, audience feedback. This becomes your holiday content library for years to come. Next year, you can feed this content into PromoAI to generate fresh variations and new ideas inspired by your proven winners.
Start Your Christmas 2025 Campaign Today
Christmas is an exciting time of year for customers, small businesses, corporations and everyone in between. It’s the busiest shopping season of the year, and often the most lucrative. The key to success in 2025 is combining proven holiday marketing strategies with modern AI-powered tools that help you work smarter, not harder.
Your action plan:
- Start planning early (ideally by October)
- Create a comprehensive content calendar covering the entire holiday season
- Leverage AI tools like PromoAI to scale your content production
- Focus on value-driven content alongside promotional messages
- Maintain consistent presence across all channels
- Test different promotions and track what works
- Document your successes for next year
Any of the tips above are a great way to get started. And remember, with AI-powered marketing tools, you can create professional-quality holiday campaigns faster and more affordably than ever before. This levels the playing field, allowing small businesses to compete with larger competitors for holiday attention and dollars.
Ready to make this your best holiday season yet? Start creating engaging video marketing content to tell the world what you have to offer. Your customers are ready to buy – make sure they can find you.
Start Creating Your Holiday Campaign Now
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