An audioless video is like a heart without a beat. In fact, the term “audiovisual” was coined to underscore the intertwined relationship between sound and graphics in video content. 

It doesn’t matter whether you’re creating a video commercial to raise awareness of your offerings or producing a vlog to entertain your online community. Without incorporating proper audios, your content will most certainly fail to appeal to the intended audience. 

But you can’t go weaving any soundtrack you come across into your video creations. To stand out, you’ll need to select music that resonates with the messaging and target demographics. 

One ingenious way to add music to video is by selecting sound effects based on the viewer’s mood. Indeed, numerous studies have shown that music can impact our moods in diverse ways. 

Various songs interact with the brain’s natural reward system, resulting in dopamine release. 

Dopamine is one of the primary neurotransmitters responsible for mood regulation. It works alongside serotonin to improve mental health and overall well-being. 

In this post, we review the impact of audio video on viewer mood. We’ll also share invaluable tips on how to select sound effects that will leave a lasting impact on your viewers’ minds.

How Does Music Impact Viewer Mood

1. Alleviating Stress

Anxiety impacts how your audience interacts with your online content. Without proper soundtracks, stressed viewers will quickly scroll away to the next captivating clips. 

High bounce rates could cause you lose a critical edge over your competitors, hurting the bottom line. 

Fortunately, you can use a video audio mixer to alleviate your viewers’ stress and improve their overall experience with your postings. 

As noted, music activates the release of ‘feel-good’ neurotransmitters like dopamine and serotonin. Watching videos with captivating soundtracks is akin to falling in love or savoring a delectable chocolate bar. 

2. Modulating Heartbeat

A high heart rate is one of the primary anxiety triggers. While music may not cure an underlying cardiovascular problem, it may address the immediate effects of a pacing heart rate, such as intense stress. 

When doing promotional video production, experts highly recommend incorporating slow-tempo music. Such soundtracks can lower the heart rate and inhibit cortisol release. 

The net effect? 

A happier and more focused audience. Slow-tempo music impacts viewers by stimulating their brain’s theta and alpha bands. According to research, increased activity in both regions can regulate heart rate. 

3. Improving Concentration

Most videos serve two principal objectives – entertaining and informing. To balance the two, you must produce clips that grab viewers’ attention and possibly get them to take specified action. 

That’s another role that you can fulfill remarkably well by adding audio to video. 

By calming down racing thoughts, music boosts mental clarity. It enables your viewers to interact more consciously with your content and make informed decisions. 

The right soundtrack can boost creativity, too. Choosing to add music to video online lets you experiment with quirky audio effects that only your audience can relate with, helping amplify your messaging. 

Significance of Choosing the Right Music for Video Content

Music sets the right mood in your viewers, firing up their curiosity in your content. The benefits can be far-reaching, including;

1. Boosting Engagement

Engagement is the engine that drives digital marketing. The more likes, comments, and shares your content receives, the higher its visibility. 

Add audio to video online for free and draw more viewers to your story. With the right sound effects, you can create a spectacular atmosphere that generates a spirited discussion. 

2. Ramping Up Online Visibility

Social media algorithms favor engaging content. Videos that generate more impressions get pushed higher up search engine rankings, expanding their exposure. 

Increased visibility can open up a lucrative marketing opportunity, maximizing returns on ad spend (ROAS). 

Fortunately, many video editing tools let you add audio to video free online. 

Prioritize a program that features built-in key performance indicators (KPIs). With the right KPI, you can track your campaign’s progress every step of the way and make important modifications on the go.

3. Improving Content Comprehension

Sound effects can amplify the visuals in your video content, simplifying otherwise complex topics. They guide the narrative and ensure the message strikes the perfect chord with your audience. 

Certain voice-overs can instantly clue viewers in on your video promotion’s content. They let you capture fleeting attention, converting passive viewers into active participants. 

A classic case is nature-themed soundtracks. Even before watching your video further, the sound of raindrops would instantly tap into your viewers’ emotions and conjure images of water or fresh beverages.

4. Appealing To Diverse Audiences

Music is a universal language with a cross-cultural appeal. 

Whether your viewers are spread from America to the Far East, incorporating soundtracks into your videos can streamline how diverse audience segments interact with your content. 

Use a video sound editor online free to add audios to your clips and watch your content hit unprecedented popularity. With the right effects, your posts will appeal even to the low-vision segments of your audience. 

Besides, adding audio to your video promotion can assist viewers with certain neurodivergent conditions to comprehend your content better.

5. Enhancing Multi-tasking

Muted videos are one of the most raging trends in video advertising, ranking alongside hashtags, user-generated content (UGC), and bite-sized content. 

Soundless clips let you wage a successful video promo online by minimizing viewer distraction. They allow your audience to engage with your content discreetly, making them particularly effective for targeting long-haul travelers and office workers. 

On the flip side, incorporating audio into your promotion video fosters multi-tasking. Viewers can consume your content while attending to their routine tasks or assignments. 

6. Sparking Creativity

Thousands of vlogs and advertisement commercials are posted on social media every minute. To stand out from the crowded marketplace, you must inject some creativity into your video production. 

Adding audio to your video promo online is an exciting way to take your imagination to the next level. 

Soundtracks offer a unique opportunity for creative storytelling. They let you experiment with diverse voices, tones, and pitches, depending on your target demographic. 

Besides, sound effects can infuse extra depth and realism into otherwise dull video scenes. They help animate static visuals and convey the storyline remarkably well.  

Different Sound Types and Their Effects on Viewers’ Mood

1. Upbeat Pop for a Cheerful Vibe

Charge up your viewers’ experience by incorporating uplifting indie pop into your videos. 

An upbeat audio overlay features reasonably fast, melodic tunes that imbue positive energy into your clips. It’s excellent for fitness videos or clips designed to evoke light humor. 

Besides, an upbeat melody makes your video ideal for watching on the go. It neutralizes those awkward moments during traffic red lights or long-haul bus rides. 

To make a promotional video that delivers the intended impact, select a soundtrack that resonates most with your audience. 

2. Slow-tempo Music for Deep Relaxation

While upbeat soundtracks are mentally energizing, slow-tempo music is intensely serenading. Use a free promo video maker to add chill-out effects to your videos and mellow your audience down. 

Slow-tempo beats are ideal for evening winding or bedtime relaxation. To maximize their impact, experiment with nature-themed elements like ocean waves or cascading waterfalls. 

A video audio featuring the sound of waves gently crashing onto the shore can transform otherwise dull footage into viral-worthy content.

3. Blues for Melancholic Aura

Blues soundtracks are incredibly effective at conveying melancholy. These sound effects are perfect for introspective videos, such as heartbreak moments and grief settings. 

Due to their ability to induce introspection, blues music also works best for yoga and meditation videos. Besides, you can exploit their reflective properties to convey profoundly nostalgic content, such as childhood videos.  

4. Lo-fi Hip-hop for Enhanced Focus

Want to convey a complex message in the simplest manner? 

Well, you might want to try out lo-fi hip hop. 

Use a reliable editing tool to produce steady, unobtrusive beats and seize your audience’s interest. 

Lo-fi hip hop audios are best for workout videos. You can also leverage them to convey educational content, targeting viewers seeking to consume your message while staying on their tasks. 

To further minimize distractions, use a free marketing video maker to eliminate all lyrics. 

If you’re not into hip-hop, classical piano might be a welcome alternative. Gentler and more structured than hip-hop, classical piano fosters concentration without inducing agitation.

5. High-energy Trap for Aerobic Workouts

Heavy-hitting trap music works for various energy-intensive exercises. However, it’s notably effective for aerobics. 

These sound effects help supercharge your viewers’ energy levels, driving momentum with physically strenuous workouts. 

Using a free promo video maker, generate fast-tempo soundtracks ranging from 120 – 140 beats per minute (BPM). Add strong bass lines for good measure. 

Perhaps you’ve always wondered – can you mix a high-energy soundtrack into your promotional videos? 

As noted, electrifying trap beats can rev up your viewers’ energy levels and boost their physical stamina.   

6. Hard Metal for Aggressive Empowerment

Viewers who are looking to blow off some steam require a lot more energizing music. 

While trap is great, why not take things a notch higher by infusing some hard metal? 

Intensely energetic tunes will inspire your viewers to release pent-up emotion, including frustration and rejection. It enables them to clap back at life’s setbacks nonchalantly. 

7. Jazz Music for Dining Experiences

Jazz resonates with dining. Its smooth, sophisticated melodies also make it excellent for intimate experiences. 

To encourage activity, incorporate a little more upbeat grooves. 

Over the years, jazz music has become exceptionally popular with intellectuals, too. It’s the right soundtrack to use for videos targeting scholars, corporate moguls, and the white-collar community.

How to Add Audio to YouTube Video

Acknowledging the benefits of choosing the right soundtrack is only half the effort. To run a successful vlog or video advertising campaign, you must equally know how to integrate sound effects into your content. 

Fortunately, the process can be remarkably easy. All you need is the right tool. Many platforms let you add audio to video online free. 

As these programs are readily available online, you can add sound effects to video without having to download or install anything.

Adding Audio to Video with Promo.com

Promo.com is a leading video production website that offers unparalleled editing capabilities. Designed for creators and businesses, this platform helps you create converting YouTube ads and improve your online visibility. 

One of Promo’s editing features is the ability to add audio to video online. The process unfolds as follows;

1. Create a profile on Promo.com if you don’t already have one.
2. Log in using your account credentials.
3. Sample the platform’s massive audio library, which features 1000+ pre-approved soundtracks. 

Promo also lets you add audio to YouTube video directly from your device. Besides, you can try out multiple soundtracks on the same video to find what works for your audience.

1. Add the selected audio to the video track on your timeline
2. Implement additional video editing features, such as choosing font style and branding elements.
3. Preview your creations.
4. If everything looks great, download and share using the ‘Export’ or ‘Download’ button.

You can export your videos immediately or schedule the posts for future publishing.

Other Video Editing Tutorials

How to Add Subtitles to a Video

1. Upload your video.
2. Use a ‘Generate Subtitles’ button or its equivalent to transcribe the audio
3. Adjust the text to match the video’s narrative.
4. Export.

How to Convert Audio to Video

1. Sign in to your free promo video editor.
2. Upload your audio.
3. Add visuals (images, texts, backgrounds, etc.)
4. Customize by adjusting text, color, fonts, and timing.
5. Export.

How to Merge Audio and Video Online

To sync audio and video;

1. Import your music and video files.
2. Drag the video to the video track timeline, then the audio to the audio track timeline.
3. Make the necessary edits.
4. Use a ‘Merge’ function to combine both elements.
5. Export.

How to Create a Sound on TikTok

1. Head to the TikTok app and tap the + button to start a new post
2. Record an audio using your voice or a musical instrument.
3. Post the video privately using the “Only Me” option in Settings.
4. Head to your profile to access the video, and then tap the spinning sound icon located at the bottom right to find the sound.
5. Tap the pencil icon to rename the sound as desired.
6. Complete the process by tapping on “Use this sound.”

How to Add Music to a Photo

1. Import a photo or select from your video editor’s library.
2. Upload music to your editor’s dashboard.
3. Use an AI video editing tool to adjust the music’s length, speed, and start/end points.
4. Preview and export.

How to Add Sound to GIF

1. Upload a GIF, followed by the selected audio.
2. Drag both elements onto the timeline to combine them.
3. Sync the two by adjusting the audio track’s length to align with the GIF’s duration.
4. Implement additional effects.
5. Export.

Harnessing the Power of Music for Increased Video Engagement

The role of audio in video content is undeniable. Mounting evidence suggests that music can strike the perfect emotional resonance with viewers, ramping up engagement. 

The right soundtracks also increase your content’s accessibility. 

When you add audio to video, the post becomes relatable even for the visually challenged segments of your online community. It’s an excellent way to extend your brand’s reach and possibly increase conversions. 

Besides, music makes videos more immersive. Sound effects work synergistically with visuals to captivate online audiences, increasing your content’s memorability. 

Perhaps the biggest challenge is selecting the perfect music for your videos. As many seasoned creators assess, a bad soundtrack is worse than no soundtrack at all. 

Always choose sound effects that appeal to your audience’s mood. Pay close attention to critical vocal aspects, such as tone, tempo, and pitch. 

Next, utilize a reliable tool to upload audio to YouTube. 

Choose a program that doesn’t just support adding music to video, but also one that assists with the selection process. 

The app should also maintain a massive library of fully customizable sound effects. That way, you can pick a relevant song and personalize it to suit your audience’s interests.