AI Video Generators: The Secret to Effortless Video Marketing For Startups 

Generating captivating marketing videos can be a serious undertaking, particularly for resource-strapped ventures.  

Ideally, the process begins with creative scriptwriting. This involves sketching out fantastic scenes for your footage, ensuring every word and graphic element aligns with the overall messaging.  

Next comes the more grueling part of filming the content itself. While unpolished clips may pass on social platforms like TikTok, you’ll require a professional-grade video to pique the interest of picky YouTube viewers.  

After putting together the outline for your promotional video, there’s another time-intensive editing step to contend with. Here, you implement preferred customizations and modify the footage iteratively to improve its quality.  

You finally schedule your video or publish it immediately, hoping it breaks through the YouTube noise to reach the intended audience.  

Fortunately, you don’t need to go through the rigors of traditional video creation. The advent of Artificial Intelligence (AI) has since taken the hassles from this once-strenuous process.  

Armed with the right AI video generator for business, you can whip up stellar marketing copies within minutes and establish a strong brand identity on social media.  

This post examines the role of AI video generators in streamlining video marketing for startups. 

What’s The Rage With Video Marketing? 

Before we delve into the role of artificial intelligence in video production, you’re probably wondering what makes video ads more impactful than other digital content forms.  

Well, for starters, video-based advertisements incorporate captivating visuals and sounds, helping to build an instant emotional connection with viewers.  

Video content also leverages compelling storytelling. By portraying their products as solving actual human problems, brands are able to ramp up engagement, increase conversions, and build long-term trust.  

Moreover, findings have shown that the brain retains visual data much longer. That makes video marketing particularly effective for all-year-round targeting.  

However, thousands of video commercials pop up on the internet every minute. Whipping content that features higher up on major search engine result pages (SERPs) calls for a bit of creativity.  

And that’s where an AI video generator for business startups comes in.  

Many generative AI critics cite reduced originality as a key counterargument against adopting this technology. But with proper prompting, AI video generators can easily surpass human content creators in style and creativity.  

Enter AI Video Generators! 

AI video generators are video creation tools that leverage the power of artificial intelligence.  

Most AI video makers generate basic video outlines. However, some take things a notch higher, offering unparalleled editing and post-production capabilities.  

AI video generators let you create YouTube ads scene by scene. The tools come with fully customizable templates, allowing you to align the content to your marketing goals.  

That said, PromoAI quickly springs to mind when discussing reliable AI video generators. The platform maintains a rich library of royalty-free graphics and ready-to-use templates, taking the hassles out of video production.  

Besides, Promo.com streamlines post-production by giving you complete control over your creations. You can preview your ads and modify them iteratively.   

A scheduling feature lets you publish your videos at the best times, ensuring maximum viewer engagement.   

How Do AI Video Generators Work? 

To create high-quality, impactful content, AI video generators rely on vast amounts of pre-trained data. The tools utilize cutting-edge technologies like deep learning to understand similar patterns between their learned information and the input commands.  

While slight variations may exist depending on the software you choose, the video generation process typically unfolds as follows; 

1. Finding the Right Tool

First, you must find a reliable AI video generator. We’ll highlight some essential features to consider in the subsequent sections.  

To hunker down on the right AI video maker, in-depth research is paramount.  

Sample online reviews and test-drive new programs to assess their suitability for your needs.    

2. Prompting

Prompting an AI video generator is essentially commanding it to produce your desired content.  

Most AI-powered video makers support text-to-video generation, creating relevant ads from basic text prompts. Other tools can generate corresponding clips from images, avatars, and even other videos.  

To streamline your marketing campaign, prioritize an AI-powered video maker for marketing that supports diverse prompting options. 

3. Content Processing

Once prompted, an AI video generator utilizes Natural Language Processing (NLP) to establish a correlation between the command and the desired result.  

First, the tool imagines a basic outline. It then uses diffusion models to refine the dialogue iteratively and generate the most realistic output.  

Convolutional Neural Networks (CNNs) help AI video makers correlate prompts with preexisting data, while Recurrent Neural Networks (RNNs) enable the program to learn newer information. 

4. Media Selection and Generation

With the general output defined, an AI video maker proceeds to select suitable media for the ad.  

Platforms like Promo provide unhindered access to royalty-free graphics and sound effects for hassle-free video generation.  

After integrating relevant visuals, the AI generator tool polishes the content further by suggesting proper keywords, transitions, and video length.  

Reasons Startups Need AI Video Generators 

1. Time Savings

Traditional video production is time-intensive. The process may drag on for days or even weeks, depending on the required content depth and quality.  

Fortunately, AI-powered video makers let you fast-track video generation by automating time-consuming tasks like scripting and editing.  

This software can render professional-grade advertisements in minutes, saving your business the most important resource. 

2. Cost Savings

Not only is generating video advertisements the traditional way time-intensive, but it also requires maintaining a huge team of human content creators, which can significantly increase operational costs.  

According to a 2022 Visual Objects survey, about 70% of all small businesses allocate a significant budget to social media marketing. That underscores the significance of impactful yet affordable branding for small and medium enterprises (SMEs).  

As AI video generators automate repetitive tasks, they can reduce overhead by eliminating the need for a bloated content marketing team.  

The net effect? Increased return on ad spend (ROAS). 

3. Improving Efficiency

The potential for job displacements is a major ethical concern with AI adoption in content marketing.  

However, AI video makers aren’t designed to render your current marketing team redundant. Rather, these tools free your staff from mundane tasks.  

Undertaking business video automation with AI lets you redeploy human marketers to other essential roles like content humanization. This guarantees job security for existing content marketers while improving your business’s overall efficiency. 

4. Eliminating Creativity Barriers

Most creators contend with the dreaded creative blocks from time to time.  

Occasional periods of mental implosion can be frustrating, particularly when you’re already running late with an important marketing copy.  

With AI video generators, there’s no limit to your creative imagination. These programs offer realistic avatars, diverse content styles, and automated editing capabilities, eliminating the key barriers to content generation. 

5. Enhancing Accessibility and Scalability

There’s no shortage of AI-powered video content creators. Most of these tools come with flexible plans, adapted for every marketing budget.  

AI video makers also feature navigable interfaces, making them remarkably user-friendly.  

A drag-and-drop functionality streamlines content uploads, while pre-built templates help kick-start your video creation journey.  

6. Increasing Personalization

Personalization and relevance are the cornerstones of online video marketing.  

Even if you’re targeting a similar general audience, it’s prudent to tailor the message to specific individuals.  

AI video tools for startups let you dynamically adjust certain content aspects, including the tone, style, graphics, and language. This flexibility enables you to customize each advertisement for specific viewers.  

7. Boosting Content Exposure

AI video makers offer multi-lingual support in 100+ languages, giving your content a global reach. Some tools may even incorporate language nuances like accents to simplify your advertisements for local audiences. 

Increased content generation speed also provides a unique opportunity for experimentation.  

With AI video generators, you don’t have to post a single advertisement and wait for days to evaluate impressions. Rather, publish the ads in diverse styles to quickly identify what resonates with your viewers.  

Considerations When Picking the Best AI Video Generator 

1. Downloadable versus Web-based Tools

Some AI video generators are web-based, eliminating the need for app downloads and installation.  

To access these programs, you simply require a laptop or computer and a stable internet connection.  

Meanwhile, downloadable AI video generators are perfect for offline content creation. While these apps often require log-ins, they can support multiple functions without active internet connections. 

2. Prompting Modes

A text-to-video generator may suit you best if you’re new to AI video production.  

But as your business scales, it will eventually need generators that support image-to-video and video-to-video input modes.  

3. Script Generation

For enhanced creativity, choose an AI video generator that uses GPT-based models.  

Such programs can produce engaging, long-form content from basic prompting. They can also help you create punchy intros and summarize lengthy commercials. 

4. Library Size

How large is an AI video generator’s template library? The answer will point you to the right tool.  

Always preview an AI video maker’s library before choosing the program.  

Don’t just focus on the sheer number of templates. Rather, consider media quality and relevance too.  

It’s also best to seek out templates that support branding options. Whether it’s incorporating a logo or your business’s unique fonts, replicating similar branding elements lets you foster a consistent brand image across diverse online platforms.  

Moreover, choose an AI video generator that offers royalty-free stock media. The last thing you want is a prospective client messaging you back to protest a potential copyright violation. 

5. Editing Capabilities

Many AI video generators only support basic editing. But to streamline the video production experience, choose a tool with a slew of editing capabilities.  

When it comes to content editing, some advanced AI video generator features for business include background removal, transition effects, and scene readjustments.  

Besides, check for collaboration features like real-time project sharing and editing. 

6. Ease of Integration

An AI video generator must integrate seamlessly into your existing stack.  

Especially select a tool that’s compatible with your content management systems (CMS), such as WordPress and Joomla.  

Ease of integration can prevent undue content formatting, the occurrence of which could compromise the quality of your video ads. 

7. Professional-grade Outputs

If you must skimp on everything else, choose an AI video generator that renders high-quality outputs. High resolutions like HD and 4K are an excellent starting point.  

Preview each creation before exporting, fine-tuning it iteratively to filter out unnecessary noise.  

Consider the aspect ratio, too. The right AI video generator should support different aspect ratios for various social media platforms, including 16:9 for YouTube and 9:16 for mobile devices. 

8. Built-in Analytics Tools

Analytics tools help you track a video ad’s performance to determine if your campaign is still on track. Therefore, the best AI video generator for brands should come with these critical features.  

Don’t just settle for basic analytics tools like view counts and watch time. Choose a program that supports technical metrics, such as view-through rate (VTR) and cost per view (CPV). 

How to Make the Most of AI Video Generators? 

Use simple, yet concise prompting language. Avoid unnecessary jargon or ambiguity.  

Be especially precise when seeking to generate videos for occasion-based marketing, such as Cyber Monday or Christmas.  

It’s also best to use niche-specific prompting terms while producing AI-generated videos for social media. This enables your AI video generator to readily pull up relevant content, shortening the editing process.  

Remember to humanize every output. It eliminates mechanical cadence, giving your ads a natural flow. 

Noteworthy Mentions 

AI video generators have registered an explosion in demand in the recent past, a trend driven primarily by increased content automation. However, finding the right tool requires a cautious approach.  

Promo.com often comes up highly recommended when searching for the best AI video creation for small businesses. The platform is incredibly user-friendly, generating your ads in three simple steps. Key in your text prompt, select your desired style, and let PromoAI handle the rest.  

While Promo.com generates publish-ready content, you can fine-tune the clips further to align them with your campaign objectives.  

Other noteworthy AI video generators include; 

• Pictory  

• Animoto 

• Synthesia 

• Veed.io 

• DeepBrain AI 

Wrap Up 

Incorporating artificial intelligence into your workflow can streamline the video creation process tremendously.  

AI video generators are notably time-saving, enabling you to whip up multiple pieces of content for diverse audiences.  

This innovative software also reduces the need for human content creators. Rather than maintain a bloated marketing team, you can achieve remarkable efficiency with a lean workforce.  

Fewer human personnel minimize operational costs, raising the bottom line.  

Although an AI video generator for business represents the cutting edge of generative AI, these apps are surprisingly user-friendly. You don’t need to be a tech geek or certified programmer to deploy the software.  

While choosing an AI video creator, insist on those designed for enhanced customization and scalability.  

The right AI video creator should also support different prompting options and possess technical analytics capabilities. More importantly, ensure the program is compatible with your existing stack.