How to Make Eye-Catching Christmas Ads for Social Media

Christmas is not merely an occasion to reconnect with our dear ones as we reminisce about the great and trying experiences that punctuated the fading year. For most people, it’s also a moment to share family traditions as we anticipate a promising year ahead. 

Two significant events designate Christmas as a particularly important date in the retail calendar – gift giving and shopping. 

As a retailer, Christmas presents an excellent opportunity to renew interest in your products. You can also leverage this festive period to incorporate seasonal stocks into your inventory and possibly ramp up your annual revenue. 

However, you’re not the only business prepping to cash in on Christmas festivities. Most of your competitors are thinking along similar lines. 

To stand out, you must wage a compelling video marketing campaign on various social media platforms. Christmas social media ads can have far-reaching branding impacts if properly implemented. 

Not only will posting eye-catching Christmas video commercials on social media facilitate lead generation. It can also endear existing customers to your brand, helping with client retention. 

Here’s a guide to making Christmas video commercials that are sure to pique the interest of any social media user.

Acknowledging the Impact of High-quality Marketing Videos

Creating high-quality Christmas videos on social media can help address the scourge of bounce rates. After all, you don’t want the intended viewers to instantly regret ever clicking on the ad. 

First, you’ll need to take care of the intros. 

There are dozens of social media video intro makers you could use to whip up spellbinding video introductions. A noteworthy mention is Promo.com. 

Promo leverages the power of artificial intelligence (AI) to generate creative videos. The platform’s AI-powered video generator instantly recommends effects based on your marketing goals, saving you a great deal of time. 

Promo.com is remarkably user-friendly too, thanks to its clean and intuitive dashboard. 

Moreover, the website maintains hundreds of holiday greeting templates. Each template is fully customizable, making it easy to align with your marketing objectives. 

But PromoAI isn’t only an intro maker. You can also rely on the website to create longer social media Christmas video ads. 

Promo.com’s editing capabilities span basic tools like trimming and cropping, to more advanced features like background removal and audiovisual effects. The website also lets you preview and schedule your videos, streamlining your marketing campaign. 

Crunching Important Statistics

Why should brands ramp up their marketing campaigns in readiness for Christmastime? 

Are video commercials the most impactful way to raise awareness of your Christmas offerings? 

And more importantly, why distribute your Christmas video ads on social media? 

The following sets of statistics will help put these pertinent questions to rest.

Potential Impact of Christmas Advertising

Christmastime is arguably the biggest festive season, especially in Christian-majority countries. Therefore, any smart retailer would be keen to cash in on increased consumer demand during this period. 

Recent statistics found that Americans spend north of $900 on Christmas annually. More interestingly, 71% of these expenditures go towards gift purchases. 

Food, decorations, and vacations account for the remaining percentage. 

These statistics alone make Christmas the most important festive period for U.S. retailers. 

It doesn’t matter whether you run a gift shop, a fresh farm produce business, or an electronics business. Waging a strategic marketing campaign can help you capitalize on the increased consumer spending at Christmastime, maximizing your revenues.

Why Video Advertisements?

There are numerous ways to raise awareness of your products during Christmas. You could opt for traditional advertisement techniques like flyers and banners, or even non-video-based digital content marketing methods. 

So, why consider video marketing? 

Christmas marketing videos provide the most effective way for your audience to engage with your brand. 

Indeed, multiple studies have shown that video marketing can impact consumer purchase intention much better than other digital promotion methods. A well-executed video commercial can also foster stronger brand perception and recall. 

Why Advertise on Social Media?

Now that you’ve acknowledged the potential impact of Christmas video advertisements, you’re probably wondering why you should share the commercials on social media. 

Why not just display the footage on roadside billboards or get them featured on television? 

According to research, social media video marketing can increase your brand’s exposure tremendously. It may also lead to direct revenues, considering the sheer number of users worldwide. 

Billions of people worldwide use social media daily. A significant portion of these individuals interact with brands, with many actively searching for products and services. 

Posting your Christmas video advertisements on social media provides access to millions of potential customers.

A Step-by-Step Guide to Creating Eye-catching Christmas Ads on Social Media

1. Start Early

Early preparation is key to unlocking the benefits of social media Christmas video advertisements. While Christmas falls on December 25, many people begin their holiday shopping as early as October. 

Early shopping enables customers to access exclusive offers. It also helps avoid long queues at retail outlets around Christmastime. 

As a good practice, launch your marketing campaigns from late September. Start with teaser promotions to build early curiosity in your brand and products. Keep the teaser video ads shorter and suspenseful. 

However, be sure to highlight your key offerings. This will help attract early shoppers while building momentum for your mega offers scheduled for the peak of the season.

2. Define Your Target Audience

While Christmas is synonymous with increased consumer demand, not every social media user constitutes a potential customer. 

Statistics indicate that most Christmas spending comes from the 45 – 54-year age group. This demographic spends an average of $1,161.98 each Christmas. In contrast, younger populations (18 – 24-year-olds) spend the least – $649.81. 

Understanding these numbers is crucial, considering that the least spenders happen to constitute the majority of social media users. It also lets you align your campaign accordingly. 

For instance, 50-year-olds favor promotions that focus on authentic product representations. They’re less thrilled by pompous commercials and want something that truly appeals to their pain points.

3. Segment Your Audience

Understanding the key demographic to target with your social media Christmas video advertisements isn’t enough. To wage a successful campaign, you must segment your audience further. 

That calls for extensive research. 

Use market research tools like Google Trends to analyze your target customers by geographic location and purchase behavior. 

By knowing where most of your clients are located and the products they’re likely to purchase, you can effectively create more targeted video ads. 

Besides audience segmentation, it’s also important to categorize your products accordingly. 

4. Retarget Previous Customers

If you’ve conducted Christmas video campaigns on social media before, it’s prudent to retarget previous customers. Reach past clients by sending personalized videos directly to their social media inboxes. 

Alternatively, pick a Christmas video template that focuses on how to use your products. You could also emphasize the value of buying and using your Christmas offerings. 

Don’t waste words on needless product introductions. After all, you’re targeting people already familiar with your offerings. 

5. Incorporate Festive Imagery

Incorporating thematic visuals is perhaps the most effective way to generate interest in your social media Christmas video advertisements. It lets you spread festive vibes, while also creating a sense of shopping urgency in your target audience. 

Like most occasion-based marketing, Christmas video ads should highlight instantly recognizable festive visuals. 

Start by integrating the three iconic Christmas-themed colors – red, green, and gold – into your video ads. You could also experiment with jewel tones, such as emerald and sapphire, to infuse a touch of sophistication into your commercials. 

Next, incorporate seasonal designs and decorations. A Christmas tree, snowy landscapes, and gift boxes will instantly clue viewers in on the focus of your social media ads. 

Crown it all by adding Christmas soundtracks. 

6. Shun Overused Taglines

Using clichéd festive phrasing can ruin your social media Christmas advertisements. 

Remember, many of your competitors have probably incorporated these taglines into their Christmas campaigns. That means your target audience won’t immediately distinguish your business from dozens of brands they’ve already checked out. 

Some common Christmas marketing clichés to avoid include “best-in-class,” “tried-and-tested,” “data-driven,” “fan favorite,” etc. To stand out, consider more catchy taglines like “brighten up your spirits” or “wrap up the joy.” 

Since Christmas is a family-themed occasion, be sure to also integrate inclusive language into your social media video ads. Using a phrase like “gifts for everyone” can broaden your content reach by portraying your brand as catering to different shoppers. 

7. Highlight Keywords

Many social media users will skim through your videos for relevant keywords. Failing to highlight these terms can reduce video completion rates and, by extension, the campaign’s efficacy. 

Like regular content, the easiest ways to highlight keywords on your Christmas marketing videos are by bolding or coloring them. You could also highlight important phrasing by animating it. 

Besides, there’s the option of applying tonal variation. Varying the pitch, adjusting speaker volume, and using pauses strategically can all help draw more attention to specific keywords. 

Perhaps the more pertinent question would be – what should constitute keywords in a social media Christmas video ad? 

Well, keywords range from discount phrases to calls-to-action and even festive imagery. 

8. Display Products in a Holiday Context

To ramp up sales at Christmastime, many retailers incorporate seasonal products. 

Assume that you own a boutique that sells high-end official wear. As Christmas beckons, you could add graphic tees to your collection to tap into these seasonal demands. 

But this direct approach only works for some brands. What if you run a pharmaceutical store or a brickmaking business, for instance? 

Well, all is not lost. You can still use AI-generated videos to display your offerings in a holiday context. 

Incorporate simple touches, such as embedding Santa hats into your brand’s logo. You could also render your video backgrounds in snowcapped landscapes. 

More importantly, demonstrate how your products might enrich the holiday experience. 

9. Create a Sense of Urgency

There’s only one Christmas every year. So, it doesn’t hurt to create a sense of urgency in your consumers’ minds. 

Implementing the following phrasing can induce the proverbial fear of missing out (FOMO) and spark immediate consumer action.

• Limited Time Offer
• One-Hour/One-Day Discount
• Last Chance For Festive Savings
• Hurry While Stocks Last
• Order By (ENTER DATE) For Free Deliveries

10. Make It Interactive

To make your social media Christmas video advertisements interactive, you may want to infuse some emotional storytelling. 

Consider narratives that evoke festive nostalgia or those that promote family togetherness. It’s even better if the story solves a real problem, such as troubleshooting common issues with your offerings. 

To make your festive ad campaigns more authentic and relatable, pick a narrative that focuses on real humans. 

Remember to integrate the story into your video intro, accompanying it with compelling visuals. It helps hook viewers and get them to watch the entire video, solidifying your brand identity on social media. 

Other ways to make your Christmas video ads engaging on social media include;

• Using audience-appropriate humor or puns
• Incorporating a surprise, such as a customer unboxing their Christmas presents
• Hosting festive contests and rewarding winners with giveaways
• Hosting polls and quizzes for immediate feedback on the ad’s performance
• Encouraging your community to like, comment on, repost, or share your posts
• Collaborating with influencers in your niche to further authenticate your content
• Including calls-to-action (CTA) (such as “Shop Now,” “Click Here,” “Learn More,” etc.) strategically throughout the content

11. Distribute and Track

After creating your Christmas videos, distribute them on all major social media platforms to broaden your brand’s reach. Remember to align the content for each social network, such as adjusting the video aspect ratio. 

Finally, track your holiday video ads using key performance indicators (KPIs). KPIs help you gauge the impact of your social media Christmas video advertisements. 

Ideally, you should pick a KPI that aligns with your marketing goals. Popular options include click-through rates, video completion rates, search engine rankings, and cost per click. 

Analyze your KPIs regularly and leverage the insightful data to make real-time adjustments. This enables you to identify areas for improvement, optimizing the campaign’s effectiveness.  

The Bottom Line

There goes our definitive guide to creating eye-catching Christmas video advertisements on social media. 

One crucial takeaway here is the significance of early preparation. 

By preparing your Christmas video ads weeks in advance, you’re able to spark audience excitement. Posting suspenseful teasers regularly will also have your clients curiously anticipating your festive season offerings. 

Early preparation helps with better resource allocation, too. Besides, it enables you to foresee and forestall execution hitches. 

And oh, don’t be too engrossed in profit-making to miss the glorious spirit of the Christmas occasion. Spend a day or two in the company of your loved ones. 

What if your business must remain open during the Christmas period? 

No need to fret. Simply integrate special holiday-themed decorations and effects into your space. Besides, you could organize festive staff activities like gift giving or a potluck. 

This way, you get to immerse yourself in the occasion while keeping your business running.