How to Take Part in Super Bowl Sunday: 5 Marketing Ideas
America’s biggest sporting event is just around the corner, which means that it’s time for businesses to put their jerseys on and step into the game. While the 2021 Super Bowl ads achieved a record of $485 million in revenue, the power of the Super Bowl has exceeded far past televisions.
In recent years not only are millions of viewers glued to their TV screens, but they’ll also be very actively engaged on social media on Game Day. That’s great news for you. Unlike the live broadcast, social media marketing around Game Day isn’t reserved for the world’s biggest brands. It’s open for anyone to take part in. And reaching audiences has evolved into an opportunity to drive engagement, conversation, and have fun. In 2020, there were nearly 44 million total interactions across Facebook, Instagram, and Twitter about the Super Bowl.
As more and more viewers tune into social media during Super Bowl Sunday, it’s a prime opportunity for businesses to engage fans and promote their brand. With Promo, you have the power to create Super Bowl videos and content that is sure to score a touchdown with your audiences.
Here are five Super Bowl Sunday video marketing ideas that will have you winning the Big Game.
Special Discounts
With the average consumer spending $75 on Super Bowl Sunday, there’s no reason why your business shouldn’t take advantage of game day by promoting a special discount. With Promo’s powerful football footage library, you can quickly get into the spirit of the Big Game and create Super Bowl ads that sell.
If your viewers are exposed to your promotions on social media, you have a better chance of them engaging with your brand and potentially making a purchase. Your business can take advantage of the game by running time-limited sales for the duration of the game. That way, you’ll be instilling a sense of urgency in your sale by ending discounts as the game finishes.
Promo Tip: No matter your business type, you can easily customize our ready-made Super Bowl Sale templates and post your video on any social media channel you’re comfortable with.
Make this template your own
Make this template your own
Make this template your own
Game Day Giveaways
If football has taught us anything, it’s that the game is anything but predictable. Some of the Super Bowl’s most memorable wins have been the most unexpected. Keep your viewers engaged this Super Bowl Sunday by offering a giveaway connected directly to what happens during the game.
For example:
- Bars can offer a free beer for every touchdown
- Retailers can offer a percentage discount based on the number of touchdowns that have been made until halftime
- Electronic stores can offer free installation on every flat-screen TV purchased on Super Bowl Sunday
Creating Super Bowl-themed contests can be easy to make sure viewers are tuning in to your socials during the game.
Promo Tip: Plan your giveaway in advance and create anticipation for it with fun social media content IG story countdowns. You can even send it out as an email with a GIF teasing the surprise.
Make this template your own
Fun Listicles
As simple as it sounds, a listicle is any piece of digital content that is formatted as a list. Listicles work because they allow you to deliver information in a bite-sized manner. As snackable content takes the lead in 2022, listicles are a great way to create short and informative videos while driving engagement. Your Super Bowl listicle videos can be educational, inspirational, sales-oriented, and more.
With over 110 million stock video assets in our library, we’re sure you’ll find the footage you need to create a listicle that’s fit for your brand.
Take advantage of Promo’s outros and use the space to promote your brand and create CTAs that deliver results. Creating a listicle that provides information and inspiration in your field will make it much easier to build up to a CTA that entices your audience to carry out the action you are offering.
For example:
- Gyms and fitness centers can create listicles highlighting the amount of food consumed on Super Bowl Sunday, inviting viewers to get rid of those Super Bowl calories
- Health and wellness companies can create a listicle of ways to make super healthy Super Bowl snacks
- Electronic stores can create listicles comparing Super Bowl tickets to the plethora of products that can be bought for that same amount
Promo Tip: Add your logo as a watermark throughout your listicle, so if your users share it (which they will!), your brand will be front and center.
Make this template your own
Make this template your own
Celebrate With Fans
A huge part of Super Bowl Sunday is the celebration. It’s even been described as an unofficial national holiday where many families, friends, and even strangers gather together to watch the Big Game. It’s also an opportunity for businesses to celebrate with clients and customers.
This Super Bowl Sunday, create videos cheering your favorite team on, celebrating their wins, and highlighting their best moments. To take your celebratory videos to the next level and spotlight real-time events, you can use Promo’s editorial media.
Editorial media is footage that features celebrities, events, athletes, sports, and more. It’s different from commercial footage, both in nature and in use. Its licensing restricts it to non-commercial use, which is why it’s perfect for driving engagement without pushing hard sales. This Super Bowl Sunday, you may also want to take the opportunity to spotlight Tom Brady’s recent retirement announcement. Or make a video highlighting other memorable NFL moments that happened this season.
Make this template your own
Share Trending Moments
As one of America’s most significant cultural events, the Big Game is responsible for some of the most discussed moments on social media each year. That said, the Super Bowl brings its own set of media, memes, and GIFs that keep people talking. Jump into the conversation and improve brand exposure by creating lighthearted content about the Super Bowl.
Make memes and GIFs that bring the most popular moments of the 2022 Super Bowl to life, share them with your viewers, and be a part of one of the most viral cultural events in America. With Promo, you can quickly turn every video into a shareable meme or make a GIF. You can even use our custom meme text styles to convey your funny message.
Promo tip: When creating your Super Bowl GIFs and memes, be sure to check out our fantastic library of Getty Images’s stock images. Our library is full of football, Super Bowl, and gameday images that will take your creations to the next level. Be sure to use specific search terms when looking for your photos! The more detailed, the better!
Ready to Put Your Game Plan into Action?
While every business owner knows what works best for their company, we hope these marketing ideas give you the inspiration you need to create a Super Bowl game plan and put it into action.
3 Promo tips to get you started:
- The term Super Bowl is trademarked – make sure you use only “The Big Game” in your videos.
- Don’t forget Promo’s library is also jam-packed with amazing football photos, so don’t look only at the video.
- Once you’re done and ready to share your video, you can share it directly to social media from Promo’s Publish Page.
This Super Bowl Sunday, make sure your business doesn’t get stuck on the sidelines. Start creating marketing videos that drive sales and engagement today!
