Did you know that Mother’s Day in 2021 is set to break an all-time spending record? That’s right. According to a recent survey by the National Retail Foundation, Mother’s Day buying is estimated to reach a whopping $28 billion this year in the US alone.
If you are running a small business and have yet to prepare a Mother’s Day marketing strategy, this should be your wake-up call. And we’re here with some ready-made Mother’s Day marketing tips (and ready-made videos) to help you make the most of one of the biggest marketing opportunities of the year.
As Mother’s Day draws near, consumers buy everything from flowers and cards to food ingredients and books. This year, the list is even more diverse with experiences, electronics, and housewares topping some consumer survey lists.
With all this purchasing, comes a great deal of marketing competition.
To be on the top of the gift list, no matter what industry you’re in, you’ll need to reach your audience in the most engaging and meaningful way possible.
The good news? Standing out from the crowd can be just a short video ad away.
Here are a few Mother’s Day marketing ideas for video ads to inspire you:
Mother’s Day is the third-largest retail holiday in the US, but the average individual or family will always be looking for ways to save. A small discount can go a long way to encourage buyers to choose your business over the competition. To get those conversions one of the best Mother’s Day marketing tactics will forever be creating a special sale just for Mother’s Day.
When promoting your special sale, try to use language that puts an emphasis on the essence of the special day instead of the more “salesy” approach. For example, “Your mother deserves the best” rather than “Get this for less money”.
Another good idea for a Mother’s Day promotions will be a 1+1 sale or by adding in a little something extra to your standard offer to make your customers feel good about their purchase (like a special treat for mom).
Pro tip: No matter what you’re selling, let your customers know that your special sale is here to help them celebrate their special someone.
Mother’s Day spending is all about emotion. Whether it’s love, gratitude, or even just a little bit of guilt, emotion in the driving force of most of these holiday purchases. Without being too cynical, emotion is definitely something you should tap into in your videos.
For instance, you can combine beautiful footage of mothers and children with a thoughtful quote or well-wish to trigger that sentimental feeling. In addition, you can aim to create a video that inspires your audience to share it with their mother/wife and really see your organic engagement take flight.
While this isn’t going to lead directly to immediate new purchases (though it certainly does for many businesses), building your brand around positive emotions is always an ideal goal in creating content that can make an impact.
Pro tip: Consider your audience carefully and make sure the copy you choose for your video is inclusive of all different sorts of families that may be within the community. Don’t be afraid to use the video to promote a special discount in the outro.
Do you have a special Mother’s Day bundle, collection, or product/service that you’re selling? Show it off with videos! Create a sense of need for your product or service by highlighting the fact that it’s a special, seasonal offer that won’t last.
For example, if you own a chocolate shop and have a special Mother’s Day box or package, make sure that your customers know about it. The more you promote it, the more people will be aware of your specials and will be likely to purchase them as a gift for the holiday.
Pro-tip: Make sure to include the latest date to order for it to arrive on or before Mother’s Day! The last thing you want is for people to be placing last minute orders that can’t possibly arrive on time. Believe us, your customers will thank you for it.
When you think of Mother’s Day, your own mom is probably the first person that comes to mind. But, a lot of people tend to forget about all the other amazing mothers in their lives, especially in their workplace.
Sharing a sweet Mother’s Day video with the moms in your company can be a really nice way to show your appreciation for all of the hard work that they do – both in and out of the office.
It’s not easy being a working mom, and that’s why this message of thanks and appreciation will definitely go a long way. Remember, internal communication is super important for every business out there. If your employees aren’t feeling appreciated, it will show through your brand image.
Pro-tip: Try to be as genuine as possible in your video. If you don’t have many employees (or moms) working at your company, you can personalize the video to include specific things that relate to each of them.
The internet is so jam-packed with content these days that it can be challenging to make yours stand out. Depending on your audience, it could be worthwhile for you to approach big spending holidays like Mother’s Day with a bit of humor.
Taking this creative approach to video marketing could help you capture your audiences’ attention and boost your engagement. Not to mention, sprinkling in some humor here and there can help you establish a rapport with your audience as well. Plus, who doesn’t love a good smile?
Pro-tip: Don’t overdo it. Try to find the right balance between serious and funny content and if you are not sure that your copy hits the spot – just ask a mom you know how she feels about it.