Crafting the Perfect New Year’s Day Video Campaign to Boost Engagement

New Year’s Day is not just a transition moment. It’s a significant event in the retail calendar, providing brands with an opportunity to hit their annual sales targets. 

For shoppers, New Year’s is one of the best times to find fantastic bargains in various product categories. Businesses can leverage the increased consumer activity to showcase their products and services. 

One way to tap into the New Year’s sales bonanza is by waging a compelling video campaign. 

According to recent findings, video marketing can boost audience engagement significantly. Video commercials can also reinforce brand awareness and recall, thanks to their ability to connect emotionally with viewers. 

Besides, videos simplify complex information. This increases both the watch rate and the overall time visitors spend on your website. 

However, it takes remarkable skill and tact to run a successful New Year video campaign. You must think of creative video promotional strategies to outpace the competition. 

After all, multiple brands are jostling for similar clients. 

We’ve prepared a comprehensive guide to crafting the perfect New Year’s Day video promotion campaign. Read on to uncover creative marketing ideas that will boost viewer engagement, enhance brand awareness, and ramp up sales for your business as it turns another year.

1. Host a Hot Takes Challenge

Hot Takes has been a trending topic on major video-sharing platforms, particularly TikTok. It involves posting a clip with a text overlay like “Interior Design Hot Takes in 2025” to generate engagement in your online community. 

Hosting a Hot Takes challenge is an ingenious way to gain insightful feedback on your brand and offerings. The theme can vary, depending on your niche. 

Timing is critical. Which begs the question: should I run a Hot Takes challenge on the season – New Year’s Day or much earlier? 

Since the idea is to solicit opinions from your audience on the new year, a Hot Takes challenge will be more impactful if held on New Year’s Eve. 

Your viewers will take stock of the passing year more effectively if they only have a few hours to spare.

2. Share a ‘Year-in-Review’ Video

A year-in-review is fundamentally similar to a Hot Takes challenge. But instead of recapping the events or trends that shaped the previous year, this New Year’s Day video idea highlights your company’s pivotal moments. 

Showcase the key milestones accomplished over the past twelve months and how each event shaped your brand’s mission. 

Was it broadening your product categories, expanding to newer markets, or restructuring your company’s management? Highlighting these events can excite a sense of nostalgia in your audience and endear them even closer to your brand. 

Remember to tie each achievement to your overarching mission. 

What if I can’t think of memorable events that shaped the current year? 

Well, no need to fret. Simply tap into an AI video ad maker like Promo.com. 

Promo.com lets you leverage the power of artificial intelligence to create high-resolution, professional-grade videos. The platform maintains thousands of fully customizable audiovisual templates, streamlining the often-rigorous video production process. 

To use Promo.com, start with a suitable template. Proceed to specify your brand and the video’s theme. 

Next, define the number of clips you wish to generate and implement additional customizations. You can then download or share your creations directly to your hosting platforms. 

3. Post a New Year’s Resolution Challenge

Nearly everyone has their New Year’s resolutions. Whether it’s a fresh wish list or a regurgitated one, resolutions enable us to kick-start the year on an optimistic note. 

Why not ride the trend by sharing your brand’s objectives for the next twelve months? 

Post a short clip detailing how you plan on improving service delivery. Emphasize that you’ve noted the concerns raised by your audience during the year and have undertaken to address all of them. 

To make the video interactive, invite your viewers to counter-share their New Year’s resolutions. Read all the comments for additional areas for improvement. 

4. Share a New Year Predictions Video

We can often predict a year’s end from its beginning. 

The good news is that the predictions don’t have to be accurate. Just be sure to tailor them to your industry. 

For instance, you could share a “best seller” prediction in which you highlight products that are poised to generate immense consumer demand. It’s a creative way to stimulate initial awareness of specific items and cash in on early bird sales. 

Alternatively, you could post New Year video ads that forecast acute shortages of certain essential inventories. Seize the opportunity to emphasize the benefits of early stock-ups. 

5. Leverage ‘New Year, New You’ Themes

New Year’s Day resonates with rejuvenation. It’s a moment to let go of the baggage from the past as we embrace a promising future. 

So, it’s unsurprising that ‘New Year, New You’ video commercial themes are all the rage. 

Post a clip urging your viewers to embrace a healthy habit this year. Focus on holistic challenges, such as learning a new skill, starting a workout routine, or becoming a better financial manager. 

Note that relevance is one of the first things viewers notice in video commercials. Therefore, focus on themes aligned with your brand. 

Assume that your clip offers budgeting tips. In that case, you could incorporate calls-to-action (CTAs) encouraging your viewers to avoid last-ditch product hunts by snugging up on your offers. 

6. Launch Flash Sales

Most customers undeniably love flash sales. Limited-time offers provide buyers with access to remarkably discounted products, while enabling you to capitalize on the increased consumer demand. 

New Year’s Eve is the perfect time to launch limited-time offers. Tap into last-minute holiday shoppers as you ramp up your revenues. 

To make the most of flash sales, you’ll need to offer reasonable discounts. Research your competitors and then price your offerings slightly below theirs. 

For good measure, double down by offering free or amazingly discounted shipping for purchases above certain thresholds.

7. Create a Sense of Urgency

There’s only one New Year’s Day every year. Therefore, the last thing you want is let this important retail event pass you by. 

Make your New Year’s Day video advertisements more impactful by weaving in phrases like “hurry while stocks last” or “available until midday.” 

Be sure to also incorporate countdown timers into your videos. With a clock to beat, most viewers will be motivated to grab the exclusive offers before the time runs out. 

Remember to work with reasonable timelines, based on your audience. That’s particularly important when targeting clients in diverse time zones. 

8. Narrate Inspiring Customer Stories

The impact of customer testimonials is undeniable. To establish a strong brand identity on your socials, emphasize user-generated content (UGC) rather than brand-generated content (BGC). 

Post a video of actual people using your products to solve common problems or achieve their goals. 

Ideally, a client begins by narrating their struggles with a life challenge. It could be recurring skin conditions (for cosmetic brands), persistent computer virus (for software developers), ineffective legal representation (for law firms), etc. 

As the video progresses, the client mentions that their quest for effective products ended when they discovered your company. The clip culminates with the narrator recommending your business as you cleverly weave in CTAs.

9. Produce How-to Tutorials

A captivating New Year’s video must not necessarily promote your brand. It could well be a clip showcasing how your products work. 

If anything, most customers will patronize your business only if they understand how to use your products. 

Identify an educational theme for your New Year marketing videos. Key focus areas include troubleshooting common appliance problems, navigating online shopping pitfalls, caring for specific plants, preparing recipes, etc. 

Expectedly, the theme should align with your industry. 

10. Emphasize Value

There’s a chance your target clients have viewed similar New Year’s promotional videos on your competitors’ websites. 

So, your advertisements must stand out to drive meaningful action. 

Don’t just enumerate a product’s features. To generate a real interest in your offerings, match each item’s specification with perceived benefits. 

Avoid videos that portray your products as a temporary fix. Instead, emphasize the long-term benefits your clients will enjoy by purchasing the advertised item.

11. Host a Live Q&A Session

Integrating quizzes into your New Year’s Day video commercials can boost audience engagement significantly. Besides, it lets you engage directly with your community. 

Go live and invite questions relating to your offerings. Focus on queries that help your holiday video campaigns, such as those inquiring about available deals and discounts. 

Be sure to clear all ambiguities regarding your New Year’s offers. Details on the duration of flash sales, the discounted percentage, or bundled products should be crystal clear. 

And to prevent some commenters from feeling left out, rope in several employees to help in replying to the queries.

12. Go Behind the Scenes

Behind-the-scenes (BTS) videos offer rare glimpses into your company’s New Year’s Day preparations. It portrays you as a customer-facing brand that’s keen on providing a seamless shopping experience during the holiday season. 

For maximum impact, consider a fly-on-the-wall video ad. 

Showcasing your employees flashing warm smiles to the camera may help spread festive vibes. However, the footage will appear more realistic if it captures your staffers in their natural elements. 

Sure, you can announce beforehand that you’ll be filming a New Year’s Day marketing video. Just ensure the footage looks natural rather than enacted.

13. Incorporate Trending Themes

New Year’s Day resonates with certain festive elements. 

From glittering fireworks to sparkling confetti, floating balloons, countdown timers, and snowcapped landscapes, incorporating these visuals can spice up your video commercials. 

Even better, you can up the stakes by utilizing trending New Year’s themes. It’s a creative way to leverage the power of occasion-based marketing. 

This year, family reunions have been a notably raging trend. Integrating celebratory gatherings or festive interior scenes into your video ads can add more perspective to your New Year’s messaging.

14. Optimize Your Videos for Mobile First

Most of your audience will access your New Year’s videos via mobile devices. Therefore, strive to make each clip mobile-friendly. 

Shoot your videos in mobile-appropriate aspect ratios like 9:16. Besides, keep the clips short but punchy. 

Utilize large, bold texts for your captions. This helps highlight the keywords, making the videos meaningful even while muted. 

Take care of load speeds, too. A fast load speed minimizes bounce rate, increasing average watch time and click-through rate (CTR).

15. Use Actionable Calls-to-Action

Calls to action direct your viewers to what they should do next. Keep them short, clear, and actionable. 

A call to action should thematically align with your social media New Year videos. 

For instance, an educational clip may include a “click here to read more” CTA. Meanwhile, a product description may incorporate an “order now” CTA. 

Other CTA examples include;

• Get started
• Download our free guide
• Browse our collection
• Sign up for a newsletter
• Participate in a contest/survey

Longer videos can feature several calls to action strategically dispersed throughout the content. Needless to mention, weave in active links accordingly. 

16. Send Out Coupon Reminders

Did your business distribute coupons during the festive season? If yes, New Year’s Day is the ideal time to redeem them. 

Incorporate sticky bars into your New Year’s video ads with gentle reminders that the coupon codes are nearing expiration. 

The idea isn’t merely to have your customers redeem their coupons. Every purchase will ramp up your festive sales, kick-starting your New Year on a profitable note. 

You can incentivize your viewers to take action if need be.

17. Leverage Influencer Collaborations

We cannot complete this rundown of New Year’s Day video marketing strategies without highlighting the significance of influencer partnerships. 

According to research, collaborating with influencers can increase content engagement by attracting more likes, views, and shares to your videos. Besides, most people will readily buy from brands endorsed by celebrities they already follow. 

The trick is to partner with influencers whose values align perfectly with your brand. Avoid controversial celebrities or individuals with questionable ideologies. 

Even better, collaborate with someone who enjoys a cult-like online following. That’s how you ensure your New Year’s videos receive maximum shares and reach a wider audience. 

Wrap Up

Video marketing can boost client engagement by grabbing viewers’ attention. As the brain naturally processes visual information faster, the graphic elements incorporated in video ads can capture your audience’s interest more effectively than text-based content. 

Video commercials also foster information clarity and retention. Viewers can remember your business more clearly by watching than reading about it, helping to foster brand recall. 

Implementing the above pointers can help craft a compelling New Year video campaign and outsmart the competition. 

Remember that every brand is unique. Therefore, only embrace techniques that align with your niche and marketing goals. 

It’s also prudent to incorporate a sense of continuity into your video advertisements. You can achieve that by raising a general awareness of your brand, highlighting long-term product benefits, and inviting viewer feedback. 

After all, you want the sales to proceed well past New Year’s festivities.