NFT Marketing: How to Get Started and Top Strategies

Daisy Rogozinsky
By Daisy Rogozinsky
May 16, 2022 · 18 min read

These days, it seems like you can’t scroll your social media feed for a few minutes without seeing something related to NFTs. Since their invention in 2014, interest in NFTs has steadily grown until they reached a massive $40 billion market value in 2021

While most NFT sales are under $200, some are sky-high: the most expensive NFT to date, anonymous artist PAK’s “The Merge,” sold in December 2021 for $91.8 million, representing the highest sales value by a living artist for a single artwork in a public sale. Pretty mind-blowing, right?

Whether you are an NFT creator, an NFT collector, or a small business looking to take advantage of the NFT craze to grow your business and customer base, there is no denying that NFTs represent a massive area of opportunity for making sales and boosting your brand. 

But because NFTs are a very new and specific type of asset, they require their own unique marketing strategies aimed at the audiences, currencies, and marketplaces that NFTs reach. From influencer marketing to video marketing to NFT communities, this article offers a complete guide to the top NFT marketing strategies you need to boost your NFT sales and grow your NFT business.

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Benefits of NFT Marketing

Whether you’re selling a single NFT or planning to release collection after collection, marketing is essential to consider as part of your business. It can offer several advantages, including the below.

Sell More NFTs

The first and most crucial benefit of NFT marketing is its ability to help you sell the NFTs that you put so much hard work into. By exposing your product to the over 28.6 million wallets trading NFTs, NFT marketing can help boost your sales. 

Grow Your Audience

Beyond just helping you makes sales, NFT marketing can also help you connect with the NFT community. This can increase brand recognition and allow you to become a known player in the NFT trade game. 

And if you’re a small business, NFT marketing represents an opportunity to get in touch with a market segment you may not currently be reaching. And it’s a precious group: the crypto and NFT communities have a demonstrated interest in collecting, trading, and using their cryptocurrency. 

Strengthen Your Brand

In a world where branding is everything – where ​​presenting a consistent brand can increase revenue by up to 23% – marketing allows you to take control and decide what values, emotions, and messages you want the public to associate with your organization. 

Educate About NFTs

Many NFT sellers are passionate about cryptocurrency, blockchain, and NFTs, believing that, with their decentralized decision-making and security – they are a positive new direction for commerce to head in. If you want to spread the word about NFTs, helping to educate people about their benefits and encourage more people to try them out, NFT marketing can help.

Getting Started with NFT Marketing

When you’re just getting started out with building out an NFT marketing strategy, there are a few key steps that you shouldn’t forget to take.

Know Your Competitive Advantage

Before you embark on convincing consumers that your NFTs are worth buying, you should have a very clear sense of this yourself. As a jumping-off point for NFT marketing, you should be able to answer the questions:

  • What makes your NFTs worth buying?
  • How do you set your NFTs apart from others?
  • What are your NFTs’ selling points? Do they allow people access to a community? Are they exclusive? Do they offer some utility, such as metaverse content, special discounts, or in-person meet-ups? 
  • Why should somebody buy your NFTs?

Know Your Target Audience

A significant part of building a marketing strategy is understanding the audience you will reach. This will play a role in your decisions about which NFT marketplaces to sell on, which marketing channels to use, what messaging to apply, etc.

It can help start with some general knowledge about which demographics NFTs are more popular with. Men, for example, are three times more likely to collect NFTs than women, and 23% of millennials collect NFTs, as opposed to only 4% of Gen Zers and 8% of Gen Xers.

Beyond this, however, it’s also essential to know the audience for your NFTs in particular. Are they art lovers? Tech wizzes? Are they investors? Knowing who your target customer is is key to shaping your marketing strategy. 

Determine Your Budget

You’ll have to create a budget before getting off to the races by implementing your NFT marketing strategy. While some marketing channels are free, you’ll most likely have to spend at least some money, so you should know exactly how much you’re willing to allocate to NFT marketing, at least to start out with. 

Track Your Data

One final step to consider before getting your NFT marketing strategy up and running is how you will collect, track, and interpret data about how well your marketing strategy is working. There are many options out there for data points you can track, such as social media follower count, website visitors, ad impressions, etc. The important thing is for you to decide which data you will collect to track the success or failure of your marketing initiatives and adjust them accordingly. 

Top NFT Marketing Strategies

Now that you have a sense of what preliminary work it will take to set the stage for NFT marketing success, let’s get into some of the marketing strategies you can choose from. 

NFT Listings

One of your most powerful NFT marketing tools is the NFT listing itself. From your listing’s title to its description and any photos or videos associated with it, you should be thoughtful about everything you include, understanding that potential buyers are making their decision about whether or not to purchase your NFT based on what they see here. After all, when people are browsing their favorite NFT marketplace, you want your listing to stand out as strong and appealing as possible. 

Some tips for strong NFT listings include:

  • Craft descriptive, eye-catching titles
  • Forefront the advantages of your NFT
  • Add a lot of high-quality visuals
  • If you set a fixed price as opposed to an auction, start with a fair price

NFT Calendar

A simple but effective marketing tool available to NFT sellers is the NFT calendar. This resource gathers all of the best NFT drops from various marketplaces into one location so that NFT collectors don’t have to browse multiple marketplaces to discover the latest and greatest NFT releases. All it takes to be added to the NFT calendar is filling out a simple form with information about your release. It’s free to do and can offer great exposure. 

NFT Video Marketing

Video marketing is one of the most popular digital marketing strategies available today, being the number one format that marketers will use in their content strategy in 2021. And the ROI on video marketing is significant, with 86% of video marketers saying that video has been effective for generating leads, 81% of marketers reporting that video has a positive impact on sales, and 94% of marketers agreeing that videos have helped increase user understanding of their product or service.

If you want to benefit from the advantages of video marketing, here are a few NFT marketing video ideas you can try out.

        1. Teaser Videos

Building hype is a smart marketing strategy, creating excitement about your NFT before it is even released to the market hoping that people will be lining up to purchase it as soon as it becomes available. One great way to create hype for a new NFT drop is by releasing one or more teaser videos with a peek at what’s to come. 

For example, if you’re selling an artwork NFT, you might create videos showing just a small part of the art to get people excited to see it all as a whole artwork. Release one such video every day in the week leading up to the NFT drop until you reveal the art fully on the final day. 

        2. Educational Videos

The more people who understand and are excited about NFTs, the more potential customers you have. Educating NFT beginners with little understanding of the NFT niche about the advantages of NFTs and how to buy them is a great marketing strategy that increases your consumer base. 

There are a few ways to approach this video type. For example, you might consider creating a weekly video with a new NFT fact. Alternatively, you can create one “NFT 101” video on all of the most important things people should know about NFTs. Other options include “How to Buy NFTs” and “Why It’s Time You Buy Your First NFT.” 

Use this template

        3. NFT Features Overview

If your NFT has lots of exciting features and benefits that your audience is sure to want – which we’re confident it does – you’ll want to make sure they know all about them. One way to do so is to create a video going over all of the features of your NFT and why they are so worth buying.

        4. Drop Announcements

You don’t want your audience to miss your latest NFT drop, so why not let them know about it by creating an NFT drop video announcement in which you share all the details about your new drop, including when it will be released, where it can be bought, what is included in it, how much it costs, and so on. 

        5. NFT Collection Overview

If you have multiple NFTs available together as part of a collection, you can market them all as a whole by creating an NFT collection overview video slideshow. Here, you can include a slide for each item in your collection and some key points about it like its name, price, and description.

        6. Ready-Made NFT Video Templates

You don’t have to be a master video creator to benefit from the power of NFT video marketing. Promo’s NFT video template collection offers several easily customizable video templates that you can use to market your NFTs. Just add your information and branding, and you’ll have a professional-looking video in minutes.

Use this template 

A Strong Website 

For most NFT sellers, their website is an important marketing tool that they use as the face of their NFT collection. That’s why it’s so important to put the proper effort into making sure you have an aesthetic, functional, easy-to-use website that clearly conveys all relevant information to potential buyers. Elements to consider when it comes to your website include the following.

        1. Accessibility

In the modern internet landscape, accessibility is a cornerstone of any website. Designing an accessible website means considering the needs of people with varying abilities, including visual impairments, epilepsy, cognitive difficulties, etc. This requires using contrasting colors, the text of a readable size, and including captions on any videos. For more information about creating an accessible website, you can visit the Web Accessibility Initiative’s website.

        2. UX

UX, or user experience, is a web design discipline focused on optimizing a user’s interactions with your website to be as relevant and meaningful as possible. It’s a powerful tool with an ROI of 9,900%. Yes, you read that right.

As a starting point, some basic UX principles to keep in mind include:

  • Always focus on the user
  • Keep your design and functionality consistent
  • Establish a clear web hierarchy with a flow from one page to the next
  • Use usability testing to make sure your website works like you want it to

        3. Functionality 

If your website isn’t working properly, it certainly won’t be making you any NFT sales. To that end, make sure that you check to confirm that:

  • Your website is responsive to different desktop and mobile web formats
  • The website’s links, images, and videos work
  • Your loading speed is as short as possible
  • You have simple, well-defined navigation

        4. Branding 

Your website is an excellent opportunity to strengthen your brand by including your logos, design elements (fonts, colors), information about your history, etc. And don’t underestimate the difference that website branding can make: consistent use of color alone can improve brand recognition by up to 80%.

Influencer Marketing

Influencer marketing is emerging as a must-have modern digital marketing strategy, predicted to reach a market value of $16.4 billion in 2022. It’s especially effective in the NFT space, where influencers play a significant role in public perception and awareness of NFTs. 

Popular NFT influencers have a loyal community of followers who trust them and their recommendations, meaning that their mentions and endorsements are highly valuable. Plus, they may accept payment in cryptocurrency and even NFTs, which can be convenient for you. 

Here are some tips to keep in mind when reaching out to influencers for marketing opportunities:

  • Remember that an influencer partnership is a partnership, and you should approach them with the goal of building a mutually beneficial relationship
  • As such, don’t only focus on what the influencer can offer you, but rather on what you can offer the influencer
  • Properly research an influencer, their messaging, and their audience before you work with one to avoid any awkward mistakes, such as partnering with an influencer who is an inaccurate representation of your brand
  • Know that influencer marketing is as legitimate a form of marketing as any other, and influencers deserve your respect

Paid Ads

While we may all hope that organically posting about our NFTs on social media will help us blow up our brands, the truth is that at least some amount of paid promotion is the norm these days. There are a variety of ad types you can choose from, including:

  • Search ads – These ads are displayed on search engines at the top of a search results page. You can choose what keyword searches your ad will be displayed for to target high-intent customers.
  • Social media ads – Social media ads are displayed in users’ social media feeds but have much farther reach than an organic post can. You can target the exact audience that you believe is most likely to be interested in buying your NFTs and pay only for your desired outcome, such as a specific number of impressions or clicks.
  • Display ads – Display ads are similar to social media ads, displayed as images across several websites, videos, and applications. 

Try a Virtual Gallery

A unique marketing option that works perfectly for artwork NFTs is setting up a virtual gallery. This tool is exactly what it sounds like: an online space that resembles a gallery where you can display your art for consumers to look at and even interact with in the form of likes, comments, and music. 

These galleries are highly customizable, allowing you to choose from pre-made floor plans or design whatever your imagination can think of. You can even add atmospheric music. It’s a great way to update the traditional gallery-centered model of art shopping for the modern world. There are several virtual gallery providers you can choose from, including, Arium, and Cyber.

Marketing in Online NFT Communities

An NFT marketing strategy that we highly recommend is marketing in online NFT communities. After all, this is where NFT collectors (or future NFT collectors) hang out, swapping information about their hobby and, ultimately, discovering interesting new NFTs to buy. In the same way that you wouldn’t want to miss a jewelry convention if you were a bead maker, you don’t want to miss out on being involved in NFT communities if you’re selling NFTs. You can also visit more general communities for blockchain and crypto, as these are likely to have their own fair share of people interested in NFTs. 

NFT communities exist all over the internet, including on the following platforms: 

  • Telegram – Because it is an encrypted communications application, Telegram has been a favorite way for crypto hobbyists to communicate since it was founded in 2013. Telegram has different channels related to various interests, including, of course, crypto, blockchain, and NFTs that you can join and participate in discussions on. 
  • Discord – Another popular communications app among NFT collectors is Discord, a chat service with different public servers you can join. These exist on various NFT-related topics, from existing NFT projects to servers specifically made for promoting new NFT collections. You can even create and attend Discord events to generate hype for your new NFT drops. If you can access one of the exclusive invitation-only investing servers, you’ll have a direct line to high-intent potential customers. 
  • Instagram – Instagram is great for promoting visual-based NFTs such as art. All you need is to know the right hashtags, and you’ll be able to join the NFT conversation. Plus, as the world’s fifth-largest social media platform, you can get a lot of reach.
  • Twitter – There is also a booming NFT community on Twitter that you can participate in. Following popular NFT influencers like @digitalartchick, @EllioTrades, and @alexisohanian can help signal which hashtags to use and conversations to join in.
  • Reddit – Another hub for NFT-related communities is Reddit, where interest-based subreddits allow you to get in touch with others who share your hobbies. Check out the subreddits NFT /r/NFTsMarketplace, /r/NFTExchange, and /r/NFTmarket, which allow you to promote your NFTs.
  • Bitcointalk – A forum dedicated to conversations about cryptocurrency and blockchain, Bitcointalk is a great place to reach people who are likely to be interested in learning about and potentially buying NFTs. 
  • Paid promotion on NFT social media accounts – Finally, don’t forget that you have the option of doing paid advertising on social media accounts like NFTPromo and NFT__Universe created to promote NFTs. 

Remember, there are a few principles to always stick to when posting in online communities. 

  • Be authentic. Internet users are incredibly savvy these days and can smell a hoax from a mile away.
  • Join the community. Coming to a community only to self-promote and not participate in any other way is highly frowned upon.
  • Add value. Don’t post drivel just for the sake of participating. Try to make sure that all of your comments add real value. 

Not sure what to post to build community? There are a wide variety of options you can try, including:

  • Live streams
  • Polls
  • AMAs (“ask me anything” Q&A sessions)
  • Giveaways

Press Releases

The press release is another more traditional option that is still entirely viable for marketing NFTs. You can specifically target crypto PR agencies focused on helping crypto brands promote their products online on leading blockchain marketing platforms. It can help take a lot of the guesswork out of marketing, which can be useful if you want to spend more of your time focused on perfecting your NFTs than you do try to figure out the best marketing strategies. Plus, you’ll be able to feel confident that you’re reaching customers who are likely to be interested in NFTs.

NFT Ad Networks

What better place is there to advertise NFTs than on websites about cryptocurrency and NFTs or through crypto-specific ad networks? This is a guaranteed way to reach website visitors with knowledge about the space and, most likely, intent to learn about and even buy new NFT collections. Several crypto websites offer options for paid advertisements, including:

Best of all, you can – of course – expect these sites to accept payment for advertising in cryptocurrency. 

Be Listed in a Newsletter

Most NFT marketplaces, crypto platforms, and blockchain-related media send out newsletters twice per week. Some of them even accept requests to feature new NFT releases. Most will probably expect payment for this type of advertisement, although some media outlets like NFT Calendar will feature NFT drops for free. 

This is a fantastic advertisement option because it benefits from both a highly targeted audience with a demonstrated interest in NFTs and the power of email marketing, which has an ROI of a jaw-dropping 4200%. Best of all, it allows you to skip the step of building out your own mailing list, which, while it can be a smart marketing move, does take quite a bit of time to achieve.

Wrapping Up

As the crypto industry grows and more and more people learn about, take an interest in, and begin to collect NFTs, the NFT industry continues to blossom year after year, with sales ranging from $200 to nearly $100 million for a single NFT. While you can’t guarantee that it will make your sales in the seven and eight-figure range, NFT marketing can play a significant role in allowing you to reach a larger audience and grow your NFT sales. We’ve listed a wide variety of NFT marketing strategies that can help you sell NFTs and stay at the forefront of the NFT boom. Which one will you use to help you make your next NFT sale?

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About the author

Daisy Rogozinsky

Daisy Rogozinsky loves to use the written word to educate, entertain, and tell stories. If she's not writing content, she's writing poetry, music, and screenplays.

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