Since you’re reading this article, you know it’s time to start thinking about how to reach your customers during November’s mega shopping weekend. They say the early bird takes the worm, and we couldn’t agree more.
With Thanksgiving, Black Friday, and Cyber Monday taking place this month, you’ll want to kick your marketing efforts into full gear. Earlier in the month, you should be amping up your social media presence and thinking of how you’re going to make the most out of one of the most important weekends of the year for small businesses. It’s your weekend to shine.
Beyond being a big sales weekend, it’s also a HUGE marketing weekend. From promotions and deals to customer acquisition and lead generation, the content you plan for this weekend can have a significant impact on the upcoming year.
Our big tip? Don’t wait until the last moment to capitalize on the biggest weekend of the year; plan ahead. Organize your Black Friday shoutouts, Cyber Monday sales videos, and Small Business Sunday efforts in advance. That way, when Thanksgiving weekend rolls around, you’ll have nothing left to do but press “Share”!
So, what are you waiting for? Let’s crush this marketing weekend in a big way!
With three substantial shopping holidays crammed into four days, preparing a campaign for Thanksgiving weekend isn’t a head-scratcher. There’s potential for a lot of sales in this time period. That much is obvious. In fact, 30-40% of ALL retail shopping each year takes place in the time between Thanksgiving and Christmas, and a large chunk of that will happen on the first weekend. For many businesses, this is the make or break time of year.
However, what you may not be considering is this: those sales are attached to people. A lot of them.
Yes, there’s a lot of revenue to be generated, but that also means that many people are coming into your business in a short window. These are people who may not be existing customers. These folks may be trying out a new store while searching for a holiday deal. They may be hungry and happen to be in the shopping center your restaurant is located in. The reasons are endless. The fact remains, you’re going to see an increased volume of shoppers.
Will those shoppers disappear after this extended holiday weekend, never to be seen again? The goal, of course, is to not let that happen. That is why this is not only a weekend for generating sales.
This is also a time for increasing loyalty, brand awareness, market penetration, social media engagement, and much more. Don’t let this opportunity pass your business by. It’s your time to shine!
Here are some amazing statistics to keep in mind for Black Friday weekend:
Where is 2021 going to take us?! We can’t wait to find out!
Let’s start with the mother of all shopping days. Black Friday. The day after Thanksgiving is traditionally one of the most substantial shopping days of the entire year. This is the day when many large stores go big on deals, discounts, and promotions.
Black Friday is THE official kickoff to the holiday shopping season and one of the busiest shopping days of the year. Black Friday has a lot of built-in marketing done already, and people will be out in droves looking for deals.
Because of this, you may be tempted to think that you don’t have to do anything special for Black Friday. After all, people will be on the prowl and looking to shop. All you have to do is open the door, right? Wrong!
The increased volume is great. However, you want to step up and stand out from the crowd. Here are a few quick ideas to make Black Friday a hit.
No matter what your business specializes in, one main goal you focus on throughout the whole month is creating a Black Friday video campaign. Whether you’re getting customers pumped for Black Friday that’s just around the corner or pushing your Black Friday sales, Promo has all the Black Friday video templates you need to achieve your marketing goals. You can easily make each video your own by adding your brand logo and customized text to fit your business’s Black Friday sales.
The fun doesn’t stop here; unlock the power of Promo and Black Friday by creating your own marketing videos this month with thousands of Black Friday footage and photos. Of course, these are all practices you should keep in mind for Cyber Monday as well!
Small Business Saturday was started to give a boost to small businesses during the busy holiday shopping weekend. The excellent news for SMBs is that this is the day where people are actively out in the community looking for local businesses to support. Local businesses just like yours!
The “shop local” movement is alive and well, and Small Business Saturday is a shining testament to it. Here are some great ideas to help you make the most out of Small Business Saturday this year.
Did you know? According to the National Federation of Independent Businesses, 83% of customers find that Small Business Saturday inspires them to “shop small” all year long. This means your customers are more likely than not to be interested in continuing their patronage if they feel valued and welcome. Don’t forget to build contact lists on SBS to continue and nurture the relationship.
When did Cyber Monday become a thing? More importantly, when did it become a bigger deal than Black Friday? This is a recent development, but it’s one that shows no signs of slowing down. Call it the ease of online shopping compared to in-store shopping. Call it the next evolution of retail. Whatever you do, don’t call it off! Cyber Monday may be the most impactful day of the holiday shopping weekend.
Okay, it’s not technically “the weekend,” but it’s close. This is a four-day shopping weekend. And what’s more, your customers aren’t going to be taking the day off from buying so you shouldn’t take the day off from offering a great incentive for shopping with you! Take advantage of the opportunity to increase your online sales not only this day but in the months ahead.
Here are some ideas to make it cyber-riffic.
Ready to get cracking get customers excited? Check out our ready-made video templates and kick-start your Cyber Monday marketing strategy!
With all the money spent over the previous four days, Giving Tuesday was started as an incentive to give back. This is not a commercial holiday in its truest sense, and the purpose is to kick off the charitable portion of the holiday season.
Nonetheless, Giving Tuesday represents an essential aspect of your business. Being part of a community can be a significant boost to your business in many ways. Not only is it the right thing to do, but it can also elevate your business to a place of prominence within the community.
We tend to think of “marketing” as being the actions businesses take to generate sales. It’s easy to forget that marketing is really about how you position, promote, and represent your business. This indeed entails traditional advertising activities. However, it also includes any action your company takes that is publicly visible and showcases your brand’s values.
Giving Tuesday presents an opportunity for your business to put a great foot forward and help others at a time when people are feeling charitable.
The busiest and biggest marketing weekend is just around the corner. Start planning now and have your plan of attack ready for each of the key upcoming days. A key component of success is promotion. Social media, email, in-store, and more are your gateways to the holiday shopping community. After all, there’s no point in doing something special if nobody knows about it!
Plan your events and create a promotional calendar to follow. Promote your deals early and often during this time period for maximum success. Video marketing is an excellent tool for getting the word out there and winning this holiday shopping season!
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