With the average person spending 100 minutes daily watching online videos, using video advertising to reach your potential customers has become more important than ever. By using paid video advertising, you can immediately put your business in front of millions of potential customers or buyers.
From launching a new product or service to expanding your reach, advertising with video offers you a golden opportunity to reach the right people, increase sales and drive business growth.
If you’re ready to take advantage of this opportunity to reach customers just the way they want it and elevate your brand, you’re in the right place. This article will discuss the benefits of advertising with video and how you can leverage video advertising to drive your business to the next level.
Video advertising is a marketing strategy that involves using video content to promote or sell your product, service, or brand. Over time, it has become one of the most effective forms of advertisement. That’s because visuals are easier to recall than text.
People love videos, and this trend isn’t showing signs of slowing down. According to Statista, the number of online video viewers will hit 3.1 billion by 2023. This makes sense considering that 54% of customers want to see more video content, especially from brands they support.
Different web, social, and video hosting platforms have millions of users. So advertising with video on these platforms puts your brand in front of these large audiences. You’ll have a better chance of acquiring more leads and increasing sales and conversions.
In this era of information overload and shrinking attention span, video ads spark audience interest. The rich blend of eye-catching visuals, audio, and text hooks your viewers and influences them to pay attention to your message.
However, it costs money, so you’ll have to set a budget aside for costs such as advertising video production and placements on different platforms
The good news is that online video platforms use the pay-per-impression and pay-per-click advertising model. This means after placing your ads, you can target the right audience and only pay when these things happen:
In addition, you can also cut video ad production costs by using a tool such as an online video commercial maker rather than outsourcing the project to an expensive production agency. Thus cutting costs and placing the power of scaling up your video ads in your hands.
New and emerging technologies like social media channels, virtual reality, and connected TVs have spaces for implementing video ads.
There are different ways to approach video advertising. Each strategy has the potential to effectively get the word out about your company.
However, the best strategy for your brand comes down to:
But before we break this down, let’s discuss what a video advertising strategy is.
Video advertising strategy refers to the different ways brands can leverage video ads to achieve their marketing goals, such as:
Video advertising strategy covers everything, including:
At the end of the day, your video marketing strategy will ultimately be what guides your actions, budget, timelines, creative direction, targeting method, conversion metrics, and more.
For example, let’s say your brand wants to attract new and young customers aged 15 to 25. Your goal could be to increase awareness of your brand or increase sales of your new product line.
In that case, you could create captivating video ads to introduce, promote or draw attention to your brand. Also, you want to choose platforms that cater to that demography like TikTok, YouTube, Instagram, Facebook, and more.
What if you’re looking to target customers already using your product or service? Then your video campaign might be more focused on providing exclusive access to new products and products or services they can upgrade.
Short video ads like customer testimonials or how-to guides position your product as the best solution to a customer’s needs.
We’ll discuss the different video ad ideas and platforms for advertising videos later in this article. Keep reading.
You’re probably wondering whether launching a video advertising campaign is worth the effort. If you aren’t creating video ads as part of your marketing strategy, you risk falling behind.
Let’s look at the benefits of online video advertising.
If you’re looking to reach a wider audience, video is your best bet.
Compared to other forms of traditional media, video has a far bigger reach.
So what’s responsible for this huge reach? People love catchy and relevant videos. The series of moving images drive visual appeal and get more eyes on your content.
The beautiful thing is that it’s not just the Gen Zs and the Millenials that love online videos. The YouTube stats below show that videos are effective for targeting people of all ages, gender, locations, and interests.
Regardless of the type of product or service you see, video ads increase your chances of reaching the right audience. Consumers are more likely to spend time watching compelling video ads and making informed buying decisions in your favor.
Another benefit of advertising with video is that videos have a huge potential to spread or go viral.
Let’s face it. You’ve probably watched a viral video or shared one yourself.
You’re not alone. People love to share videos they love with their family, friends, and acquaintances across social media platforms.
According to Wyzowl, people are twice more likely to share videos with friends than other content types.
Not only are videos entertaining and informative, but they’re also easy to consume. That’s why it gets a lot of shares, engagement, and traction.
The more shares a video ad gets, the greater the brand exposure. And having good brand visibility increases your chance of reaching more prospects, converting sales, and retaining more customers.
If you’re going to enjoy this video advertising benefit, you must create tailored and highly shareable ads that appeal to your target audience.
If you’re looking to generate and convert leads or drive sales for your product, video advertising can come in handy.
Beautifully crafted ads paired with an excellent video advertising strategy can drive conversion rates by up to 80%. It’s no surprise, as 88% of people admit they were convinced to buy a product or service after watching a brand’s video.
On the other side of the divide, marketers feel the impact of video. About 81% of marketers say video has helped increase sales. First, it captures viewers’ attention and gets the information across quickly. Secondly, video ads can help answer questions about your product features and benefits. It could also allay fears or other drawbacks that may prevent customers from taking action or converting.
While creating your ad, it’s important to keep it short, simple, and sweet. Be sure to incorporate captivating storylines that elicit emotion and a strong call-to-action
It’s the age of mobile. Today, people reflexively whip out their phones to check social media or find ways to address their pain points. Whether exploring interests or searching for solutions, videos play a major part in their decision-making. These trends have contributed to the rise of mobile video consumption. According to eMarketer, a whopping 75% of video consumption worldwide happens on mobile devices.
Interestingly, a study by Think with Google reveals that smartphone video viewers are more likely to watch ads and share ads from brands. In addition, they are twice more likely to feel deeply connected to brands that show ads or other video content.
That said, there’s no better way to advertise your brand and build a personal connection with customers than video – just the way users love it.
Video is an excellent way to build trust and credibility with your audience. Beyond articulating your product features and benefits effectively, video provides the proof online buyers need to make a purchase.
Buyers can envision themselves using your product if you show it in action. Plus, they won’t have to worry whether the color, size, or specifications will differ. You could show a product demo or a video of other customers using the product to solve a problem.
Behind-the-scene videos can help humanize your company and communicate your brand values. Also, it can help you build personal connections and long-lasting relationships with clients. If you share these videos repeatedly, you’ll build credibility and trust over time, leading to repeat sales and business growth.
Advertising ROI is a big deal. Whether you’re looking to increase brand awareness and engagement, generate and nurture leads or grow sales, you’ll have to justify your investments by showing results.
Video ads have a measurable impact on your business’s overall goals. But here’s another exciting benefit of video ads. They have an immense ability to generate massive ROI within a short period.
Across the board, marketers agree video marketing is effective, and investing in it can yield impressive results. In a study by Wyzowl:
Videos have a broad appeal, so people are more likely to pay attention to video ads and convert.
Utilizing videos for advertising can strengthen your SEO strategy. Here’s the deal. Search engines like Google, Bing, Yahoo, and more love videos. In fact, videos appear in about 55% of Google keyword searches. So creating a video ad that generates more links and social shares can increase your ranking in search engine result pages. This can result in increased audience engagement, conversions, and sales.
One way to increase your video ranking is by creating top-notch videos and sharing them regularly on your website and across social media platforms. You can also optimize your video for search by adding relevant and high-ranking keywords to your video title, description, and tags. To get the full potential of your video, be sure to host it on YouTube and Video. Since Google owns YouTube, it favors videos hosted on it in search results.
Email remains an effective marketing channel for small and big businesses. Adding videos to your email campaigns can amplify its impact and produce tremendous results. Using visuals in emails can bump click-through rates and conversions by 65%. No wonder over 80% of businesses leverage video content to boost their marketing efforts.
Videos are not just engaging and entertaining, but they also help brands quickly and effectively communicate with their audience. It offers plenty of opportunities for drawing in subscribers’ interest. For example, you can use video as bonus content to delight your leads and subscribers or close deals. What’s more? You can use videos to showcase what it’s like to use your product or service or build excitement about a new product.
Content will always be king when it comes to digital advertising. However, the key to nailing your digital advertising strategy is to produce diverse video content. It’s not enough to put on one type of video and go to sleep. Finding the right video mix can help you reach the right target audiences and ultimately decide the success of your strategy.
The best part is that you can create different video types to:
For example, you can share ads and how-to videos at the awareness stage. Then switch to explainer and company showcase videos at the consideration stage. Finally, reviews and testimonial videos could help seal the deal at the conversion stage.
Now that you know the benefits of investing in video, you’re probably buzzing to start. But, first, let’s look at different types of video ads and how you can use them to achieve your marketing goals.
Commercials are the most common type of video ad. You’ve probably watched a lot of ads or commercials on TV or social media.
They are usually bite-sized and eye-catching videos that promote your product or service, or sale. One striking feature of commercials is the visuals are captivating, memorable, and appeal to audiences.
The goal of commercials is often to attract new customers or keep your brand on top of their minds.
Your commercial should highlight the most important information about your brand, such as product features, benefits, and what makes it stand out from other similar products. Be sure to embellish your ads with beautiful imagery and include a strong call to action.
Commercial ads are beautiful, 30 seconds to two minutes long, and you can distribute them on your website, social platforms, or on TV. So It’s always a good idea to create ads using platforms like Promo that enable you to resize your videos into different formats and dimensions.
These are video content created for social media channels like Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, and more.
Social media video ads are perfect for increasing brand visibility, striking conversations, and building relationships with your audience, rather than hard selling. They can include videos like:
Unlike YouTube or Google, people hardly search for videos on social media. Instead, they’ll mostly stumble on compelling content when scrolling through their feed. So if you’re going to gain traction with social media videos, make them fun, engaging, and shareable.
Explainer videos break down even the most complex concept. Hence, they effectively describe what your company is about, why it matters, and why your audience should care.
Your explainer video should explain why your product, brand, or concept is more useful or superior to others. Highlight what makes your product stand out and how it’s helping people. Feel free to chip in social proof to inspire confidence. Remember, explainer videos don’t have to be about your brand alone. You can address relevant topics that interest your audience or teach them how to use a solution or solve a problem.
Keep your explainer video, typically under three minutes, and end with a strong call to action. In a nutshell, your explainer video should answer these questions:
Remember this Dollar Shave Club video exploded on the internet a few years ago? Yes, I bet you enjoyed it because it was entertaining, engaging, and fearless.
The results? That explainer video became a viral sensation and turned Dollar Shave Club into a billion-dollar company.
Feel free to get creative with your explainer video by using Promo.com. The software offers access to thousands of professional and easy-to-use templates for creating educational explainers, instructional videos, and more.
Video is a great way to flaunt your product. According to one study, 88 percent of people say they were motivated to buy a product or service after watching a brand’s video.
Unlike explainer videos that explain how the product works, product videos majorly showcase its features, benefits, and perks. They can help attract prospects in the awareness stage and encourage customers to buy during the conversion stage. Your product videos should be short yet compelling enough to build confidence in your solution. Use high-quality visuals and a persuasive tone to communicate how exceptional your product is.
You want to highlight what sets you apart from your competition and why customers should choose you. Be authentic, and don’t make promises you can’t deliver.
Video testimonials are a powerful way to generate positive word of mouth and attract new business. These videos show existing customers raving about their positive experiences with your product or brand.
When your prospects see how excited your current customers are, they’ll start to develop trust and confidence in your product. In addition, about 95 percent of people say reviews influence their purchase decisions. So having positive testimonials and reviews adds an extra element of persuasion, swaying buyer’s decisions in your favor.
Not only that, they’ll imagine themselves having such an amazing feeling. After all, everyone loves feel-good experiences. Again, having customers share feedback is a great way to show that you appreciate and value your relationship with them.
However, the secret sauce to getting it right is authenticity. Don’t fall into the trap of scripting your testimonials. Keeping it real and credible will maximize the impact of the testimonials.
Let customers share their stories in their own words. Don’t just share their satisfaction with the product. Instead, build a narrative around the customer journey, from identifying the problems to how your brand helped them address them and the results.
Notice how this testimonial video from David Hunn of John Lewis & Partners describes why Oracle was the best fit for their company. It also highlights how Oracle has helped them achieve their business goal and improve the bottom line.
Advertising with video requires a good dose of creativity. However, you can’t flush planning down the drain and solely rely on beautiful ads to get the work done.
Having an effective strategy can impact how successful your video advertising efforts are. They help you attract and retain the right, optimize your campaign budget and stay ahead of the competition. Let’s dive into how to create an effective video strategy that brings results.
The first step in creating a video advertising strategy is outlining the purpose of your video.
What is your video ad to achieve? Setting goals enables you to create the right content and compelling call to action (CTAs).
Ideally, you should create your ad to target different marketing funnel stages. The awareness stage is where the viewer has identified their problem. Your goal at this stage should be to create brand awareness.
So you want to create compelling video ads that attract viewers and introduce your brand to them.
At the consideration stage, the viewer researches how to solve the problem. Therefore, your ad for the consideration stage should showcase how your product solves their problem.
During the conversion stage, your ad should nudge viewers to respond to your call to action or pull out their checks.
But if you’re just starting out and haven’t mastered your marketing funnel yet, you can set align your goal with your overall business goals like:
Without a specific target audience in mind, your video ad will flop.
We get it. You want to reach as many people as you can, but that’s not how it works. Remember, your product isn’t meant to serve everyone. Start by identifying who your ideal viewer or customers are. This will enable you to craft messages that resonate with them and reach them on their preferred platform.
Not sure who your ideal audiences are? Go ahead and do these things.
While creating buyer personas, be sure to collect detailed information about their:
To pique viewers’ attention and drive interest in your ad, you must create a story worth listening to.
Don’t waste your time talking about how amazing your brand or product is. Rather, the elements of your story should not only be relatable but should appeal to your audience’s emotions. Talk about their pain points and how your product can turn negative emotions into positive ones. In a nutshell, successful selling boils down to creating an emotional impact. So rather than talking about product features, focus on benefits.
Empathize with the customer and paint a mental picture of what their life or business will look like after using your solution.
Next, you’ll have to decide where you’ll place your ads. There are many social and video hosting platforms available, and this number keeps growing. However, a major consideration for choosing the right platform for serving ads is knowing where your target audiences are. It’s also important to understand what each platform offers and its dimensions.
Popular social networks include Snapchat, Facebook, Instagram, Twitter, Snapchat, LinkedIn, TikTok, etc.
For example, if you’re looking to reach key business executives and decision-makers, LinkedIn is arguably the best platform. Meanwhile, TikTok is a more effective network for striking conversations with Gen Alpha and Gen Z audiences. If you’re in the creative industry, Instagram is perfect for showcasing your art, while Twitter works best for newsjacking or trend jacking.
When it comes to video hosting platforms, YouTube and Vimeo will be on top of your mind. YouTube offers different options and formats for ad placements.
Connected TV (CTV) and over-the-top platforms are the new kids on the block. They’re already gaining immense popularity, with ad spend predicted to hit $30 billion by 2025. Even more, CTV platforms offer juicy opportunities for video ads. Popular CTV includes PlayStation, Xbox, Roku, Apple TV, Amazon Fire TV, and more.
Now that you’ve identified the right platform, it’s time to get down the video ad creation process.
First impressions count. So you want to ensure the first few seconds of your video ad create a visual impact on your audience. Else they’ll switch attention to the thing, and you may never get it back. Be sure to share your achievements and what makes your brand stand out from your competitors. And yes, you can showcase positive reviews, testimonials, and other social proof. The more you emphasize the benefits of your product or company, the more compelling your video ad will be.
Keep your video short and powerful. Of course, you want your ad to get in, do the job and sign out – like a secret agent. But it all starts with having interconnected scenes that convey your story in a compelling way.
Remember to draw the curtain on your video with style. End your ad in a memorable way and include a clear call to action.
Let’s be real. Video advertising costs money. It’s not enough to have an excellent strategy or powerful script. You need a budget to bring your plans to life.
Ensure your advertising budget is comprehensive and aligns with your short, medium, and long-term goals. When creating an advertising budget, weigh your spending against the potential revenue you’ll generate from your ads. Aim to generate a positive ROI on your video ad.
Look out for advertising costs on different platforms such as:
The good news is that you don’t have to spend big on video production or outsource it. Promo offers an intuitive and budget-friendly online ad maker for creating video ads suitable for any platform.
Using Promo helps you cut down video production costs. You can up your chances of getting positive results by dedicating a larger portion of your video advertising budget to ad promotion.
Each platform and video ad idea we’ve shared offers a unique opportunity to reach customers with targeted messages that increase conversions.
To make the most of these platforms, you’ll need to make advertising videos that resonate with your audience and deliver on your business goal.
Let’s show you how to create video ads.
Every successful advertising video is backed by a clear-cut strategy and goal. Having an end goal will determine these things:
Before you invest a lot of time and effort into creating and promoting your video, find out what you want to achieve. Your video goal may include, but is not limited to:
Now it’s time to get down to the business of shooting your video.
How you create your video will depend on the type of video you want to make. For example, if you’re going to make live head videos, you’ll have to deal with costs like:
Although you’ll get high-quality videos, this option will blow up your video production and overall advertising cost.
Alternatively, you can use extensive and budget-friendly tools like Promo, making video production fast and effortless.
With as low as $29, you can access a wide range of tools for making a broad range of compelling video ads for your business. Best of all, you don’t have to be an expert to get the hang of it.
To optimize your video for distribution, ensure it opens with a bang. Your videos should capture viewers’ attention for at least 30 seconds to one minute.
Aim for the highest resolution and bitrate possible. For example, if your video contains a lot of motion or text, aim for at least 3Mbps when shooting at 720-pixel resolution and at least 6Mbps at 1080 pixels.
Once you have your footage, the next step will be to polish it and make it shine.
Editing your video with Promo is super easy. Plus, you’re sure to get a professional and excellent result.
While editing your video, ensure your color scheme and grading between scenes are consistent.
Remember to make important elements visible. However, be careful not to remove anything that adds value to the video, like text, subtitles, props, and characters.
Keep your video short and sweet. Typically, a video ad should last no more than 30 seconds. Shorter ads perform better than longer ones. You should keep this in mind while creating your video from scratch or using a template.
Adding text and caption to your videos can increase the impact of your video ad.
Why does it matter? Well, it turns out 92% percent of people watch videos on mobile with the sound off, and using captions and text enables you to reach this audience.
But wait, there’s more. Captions also make your video ads accessible to hard-of-hearing individuals and foreign-language speakers. Without subtitles, you’ll lose a huge opportunity to connect and sell to this huge audience.
If you’re looking to add subtitles to a video and edit them, it’s super straightforward with Promo.com. Our caption editor has dozens of animated text, hundreds of fonts, presets, color options, other design elements, and more. You can easily customize your subtitles to captions or subtitles to embody your brand.
Your video is incomplete without a clear and persuasive call to action. You’ll need to specify what you want people to do after watching your ad. Your CTA could be something as simple as:
To make your CTA effective, ensure it aligns with your video goals. Ideally, it’s best to make your CTA simple, clear and concise. This is not the time for verbose or ambiguous sentences.
Be sure to use verbal and visual CTA. Whether you have a voiceover or speaker on camera, remember to say your call to action and highlight it as on-screen text. Doing this will ensure your audience doesn’t miss out on anything important.
Feel free to include your CTA early in the video and at the end. Adding your CTAs early on will up your chances of converting people who won’t watch your video to the end.
So you’ve created a video ad that effectively communicates your business goal. Now it’s time to put it out and start getting results.
As we’ve mentioned before, there are many platforms for sharing your video. To recap, you can share your video to platforms like:
Each of these platforms has a pretty sizeable audience. So sharing your video to multiple platforms will increase the exposure of your video ads, multiply your results, and have a combined impact.
However, we recommend using software like Promo that lets you export your video in various formats. You can download your video to your device and share it directly to multiple platforms.
Creating attention-grab and effective video ads meant you had to blow your budget on video production or invest in expensive equipment. Not anymore! Thanks to Promo.com’s video ad maker, you supercharge your marketing with compelling and high-converting videos ad without breaking the bank.
With thousands of ready-made video ad templates, custom-designed animated text styles, and hundreds of fonts, Promo makes video creation foolproof. You don’t need professional design experience to create ads.
Our video templates are designed to fit a wide range of content, including short videos, social media ads, technical explainer videos, and much more. Plus, our team of creative professionals constantly updates our video ad templates library to make your content pop.
You’ll find these customization options located on the bar above your canvas.
Pretty simple, right! Yes, it is. In just a few minutes, you’ll have the best-looking video ad that hooks your audience in and inspires action.
When advertising with video, the general rule of thumb is to keep your videos short (between five to 30 seconds long)
Although most ad placements on Facebook support longer videos, Facebook in-stream placements and Instagram Stories will play video ads that are about 15 seconds or less. Video ads longer than 15 seconds will display the first 15 seconds before giving viewers the option to continue watching.
By keeping your Facebook video ads short and delightful, people are more likely to watch till the end and take action.
The length of your video campaigns will depend on various factors, including your goals, key performance indicators (KPIs), budget, CTA, and more.
If you’re looking to drive brand awareness, you might need a bigger budget to run the campaign until you’ve gained a target number of views, search volume data, or traffic. But if you want to increase sales, you might get results from your video ads within a shorter amount of time.
Small businesses typically run on a lean budget, so it’s important to maximize their resources effectively. Rather than splash your lean resources on some expensive equipment, it’s best to use video-making and editing software like Promo.
The upside of using video-making tools is that they are budget-friendly and easy to use. Not only that, they have a broad range of templates and design elements for creating videos that shine.
Best of all, you can create unlimited video ads, customize, add subtitles, format, and share to multiple platforms without breaking the bank. It makes sense, right!
To make your advertising effective, set clear objectives and target the right audience. Then build your ad around an interesting story rather than a hard sell.
Second, aim to capture audience’s attention and pique interest quickly. Start with a bang and make the first to ten seconds memorable since most users tend to zone away after that time.
Third, add text and captions to make your video advertisement accessible to more people. Finally, remember to include a clear and powerful call to action.
Most importantly, set aside a budget to place ads on platforms your prospects and customers are hanging out. Finally, don’t forget to measure progress, track results, and learn valuable insights to improve the effectiveness of your advertising efforts.
To create a short yet impactful advertising video, make the first few seconds count. Then, open with captivating visuals, bold headlines, and questions or storylines that hook your audience in.
Be sure to highlight what makes your brand stand out and why they should choose you over other competing brands. Keep your video under 30 seconds and eliminate anything that doesn’t add value to your video.
Demonstrate your commitment to addressing their pain points. But stay authentic and avoid making promises you can’t fulfill to your clients.
Use social proof like video reviews and testimonials to build confidence in your brand. But, more importantly, aim for high-quality and breathtaking videos that entertain and make people love your brand.
Video advertisements serve a lot of purposes. Depending on your marketing goals, video advertising could serve to:
As you can see, video is a valuable addition to your advertising strategy. And in this article, we have shared a ton of ideas on leveraging video advertising to boost sales, increase ROI and grow your business.
If you follow these tips we’ve shared, you should begin to see immense benefits for your business in no time.
Best of all, Promo’s video-making software makes it easy for you to create ads for any niche, platform, or purpose. Simply pick a template and customize it to your taste. In no time, you’ll have the most stunning video ad on the block.