Top 5 Ways for Real Estate Agents to Engage with Clients Through Videos

Real estate agents: do you want to engage with your clients on a deeper level? One of the best ways to do so is through video. Not only does video allow you to reach more people, but it also helps you to create a more personable, relatable reputation for yourself as an agent. As a result, you’ll appeal to a larger pool of customers and make more sales. This blog post will highlight five ways you can use video to connect with your clients. 

Types of Videos You Can Use to Engage Your Clients

With people watching more videos than ever before, it’s time for real estate agents to get on board. Here are some types of videos that real estate agents can use to engage their clients:

1. Property Video Tours

One of the best ways to engage with clients is to show them what they can expect when they move into their new home. That’s why real estate agents are often asked to provide potential buyers with a tour of the home they are selling. While this is usually done in person, it can also be done through a video – something that people appreciate all the more in our post-Covid world. 

Property tour videos have a number of benefits, allowing you to show off the property and explain its features. They can help you establish trust with your clients, showing that you are knowledgeable about the area and the homes on sale there. These videos are especially useful when you need to answer any queries from potential buyers, and can be used as marketing materials to share on social media platforms such as Facebook and Instagram.

2. Cold Outreach Videos

Cold outreach videos are an easy way to introduce yourself to potential clients even if they don’t know who you are. The goal of these videos is not to sell anything; rather, they’re an introduction that gives viewers an idea of what you do and how you can help them. For example, you could create a short video in which you talk about how you can help people find their dream home in the area where they want to live and share it on Facebook or Twitter.

3. Customer Testimonial Videos 

Video testimonials are one of the most effective ways to show off your work as well as highlight what makes you different from other real estate agents in your area. A customer testimonial video lets your results do the talking, highlighting the positive aspects of working with you and what makes you unique.

4. Neighborhood Video Tours 

Neighborhood videos are easy to make and can be used for several purposes. They’re a great way to show potential buyers what the neighborhood looks like so they can get an idea of what kind of neighbors they’ll have and whether the area is safe enough for their kids to play outside. They can also provide helpful information about nearby amenities such as parks, shopping centers, schools, and restaurants — things that may influence buyers’ decisions when they’re deciding where to live.

5. 1-1 Personal Intros to Connect With Buyers

Video introductions are an excellent way for real estate agents to connect with potential buyers or sellers on a personal level right from the start. Use videos to introduce yourself to people who are looking at homes online, then follow up with personalized emails or phone calls inviting them to schedule a tour. This will help build trust and establish a personal connection that leads to more referrals and sales over time.

Ways to Use Videos as a Tool to Succeed as an Agent 

If you’re not using video in your business, you’re missing out on a huge opportunity to reach people in a natural and authentic way.

Here are some ways you can use video as a tool to succeed as an agent:

1. Use Videos on Your Website

Property websites are where most agents start their video marketing efforts. But agents only have so many hours in a day, and creating great videos requires time. If you don’t have the time or experience to create your own videos, consider hiring someone to help you or using an online video maker.

Many websites allow you to embed videos directly onto a page so that potential customers can watch them while on the site. This can be useful for showing off a new listing or explaining what sets your business apart from others.

2. Use Video in Listings

Showcase the features and benefits of your listing by creating a virtual tour video. These are short, 60-second videos that showcase each room in the home with narration explaining what makes it unique. By using this marketing tool, you can highlight all of the key selling points for the property and help your clients visualize themselves living there.

If you have multiple listings, consider using one video for each listing so buyers can easily find what they’re looking for on your website and social media channels.

3. Use Videos in Emails 

If you want to add a little extra something to your email marketing campaigns, why not try adding a short video? You can create videos explaining how your business works or showcasing some of your best listings. This will help people understand what you do and why they should work with you.

4. Use Video on Social Media

Social media is used by about 3.8 billion individuals worldwide, including the majority of your prospective clients. That’s what makes it such a great engagement tool for increasing both your personal and professional productivity and performance.

And it can help you meet your sales target: Business owners believe they can easily convert visitors into leads after posting video content on social media sites like Facebook, Instagram, Twitter, and more as videos capture a lot more attention and are much more engaging than a regular post or a tweet.

Final Thoughts

With the help of video marketing, you can reach more clients and engage with them in ways you never have before. I hope this blog post helps you with your video marketing efforts and to get the most out of your video content. Thank you for reading!