Online video is all the rage right now and video marketing for financial advisors is a great way to connect with potential clients. Why? Because it gives both businesses and audiences instant gratification. It’s what people in 2018 want and crave. Besides, let’s be honest, it’s a crowded market out there and video marketing is a great way to set yourself apart from the pack.
In the online world, content is king and video is currently reigning supreme over other forms of content. In an industry where the average person often finds themselves in the dark, video marketing offers a lot of opportunities to bring a brand to light.
Why Video Marketing For Financial Advisors Is Important
People are worried about their finances. That’s a tale as old as time. What’s more, they want someone they can trust to help guide them through it. Whether they’re planning for retirement, saving to buy a home, or looking to invest, they want to feel comfortable that they’ve made the right choice.
Text or image-based online content can only do so much. Where complex financial matters are concerned it can be difficult to distill the information in a way that is relatable, and more importantly, understandable.
Video offers the unique ability to break down complex issues and educate your prospective client. In fact, consumers want more video in their lives. According to Forbes, the numbers don’t lie:
- Adding a video to your marketing emails may improve click-through rates by 200-300%.
- Using video in website landing pages may increase conversion rates by up to 80%.
- According to YouTube, mobile video consumption grows by 100% every year.
- 87% of online marketers are currently using video content in their digital marketing strategies.
- 59% of company decision-makers would rather watch a video than read an article or blog post.
What Kind of Videos Work Best?
When it comes to video marketing for financial advisors, it is helpful to segment your potential audience and tailor your videos to their specific needs. A person planning for retirement will have different requirements than someone planning for college.
Make a list of the services you wish to market and create an ideal customer profile. More on this in a moment. Facebook is perhaps the best tool to use for video marketing for financial advisors. Other social channels may be useful. LinkedIn, for example, is a great way to reach working professionals or for B2B financial services.
Facebook’s video ads allow for hyper-accurate targeting. Remember your ideal customer profile? If that person is a 40-year-old man from Topeka, Kansas, you can target that type of customer with Facebook’s ad manager.
Create ads that are beautiful, engaging, and most importantly relevant to your potential customer’s needs. It is important to note that the most effective ads are not overly “salesy.” Rather, try a different more personal approach that elicits feeling and action.
Many people feel intimidated by financial information. Create videos that easily explain some common financial tools or investment opportunities. For example: what’s the difference between an IRA and a 401K? Are bonds a good buy right now?
Your potential customer wants to know the answer to these questions, but they aren’t likely to look you up to find them out. Instead, with video marketing for financial advisors, you can bring the answers directly to them.
Videos that offer help without forcing a customer to purchase a product or service are a cornerstone of video content marketing. Help people to understand how better to manage their finances, plan for a vacation, or pay off a loan early. They’ll appreciate it and remember you when they need more help.
People want to trust the person giving them financial advice. Don’t be afraid to be the face of your own company. Personally, invite customers to give you a try or to explore your services. If you can connect on a personal level by putting a face and a name to the company.
So when it comes to creating videos for your financial business, don’t be afraid to be creative and think outside the box. There are a lot of target customers out there so diversify your video portfolio and get marketing.
Ready To Start?
If video marketing for financial advisors sounds like a good idea to you, here’s an even better one. Promo.com is your one-stop destination for everything you need to create a beautiful, professional-quality video.
Choose from our growing library of over 3.5 million high-quality video clips, royalty-free music, and more. We offer 24-hour customer service, customizable templates, and even professional designed videos that are just waiting for your unique branding and messaging.
The world of online marketing can be just as intimidating as personal finance for the uninitiated. With Promo, video marketing for financial advisors doesn’t have to be.