Whether you’re looking to generate awareness, increase donations, or volunteers, video marketing for nonprofits is a great way to accomplish these goals. According to Mary Meeker’s internet trends report, there are 1.5B daily users watching videos online. What’s more, Cisco estimates that videos account for 79% of traffic. Video use is on the rise. You only need to spend a few minutes on social media to see that.
Beyond social media, emails are also being sent with videos. This can be especially useful when nonprofits send annual appeals, cold emails, and more. Lastly, no website landing page would be complete without an effective, eye-catching video that helps generate conversions.
Yes, there’s plenty of options available when it comes to video marketing. So many in fact, that it can seem overwhelming. However, when it comes to promoting your organization, you’ll find there are few options more effective than video marketing for nonprofits.
Video marketing for nonprofits is a great way to connect with the fans, followers, and supporters you want most to hear your organization’s message. Over 54% of consumers want to see more video content going forward so this trend is continuing. Add to that, video content is regarded by marketers as having the highest ROI of any content type.
Video marketing is also extremely versatile. It can be used on your website, across social media platforms, or shared in email marketing campaigns. In fact, a single piece of video content can live in many places and serve multiple purposes.
For nonprofits, the tendency might be to think that all videos should be appeals for donations or volunteers. These kinds of videos can certainly be effective, however, they aren’t the only option available to you.
Be creative and think outside the box and consider these video marketing for nonprofits video ideas:
How did you get started? What was your founders’ goal? What values do you promote and want to share? If your goal is to garner support, would-be followers want to connect on a human level with an organization that promotes the values and causes they share.
Whether from people or other organizations that you have assisted, or current volunteers and staff, social proof is a powerful vehicle for gathering the support of others. It’s all well and good to tell your story but, when others tell their story, it can sometimes matter more. Personal accounts like these also help to bring an extra layer of authentic emotion and, these days, content works better when it connects with your audience and makes them feel a certain way.
Hosting a charity drive? An opportunity for volunteers? Maybe you have a benefit concert you’re staging and you want to get the word out. In all cases, your event will be a failure if no one shows up, so use video and get the word out.
Of course, videos are expensive to produce and nonprofits often have tight budgets to consider. Thankfully, there’s a way to produce video marketing for nonprofits without compromising quality or breaking the bank.
Promo.com’s marketing video maker is an affordable solution for creating high-quality video content. Our service gives you access to over 3.5 million professional grade video clips, royalty-free music, images, and more. Create your own video in as little as 5 minutes, or use one of our customizable ready-made videos.
No matter how many videos your organization needs to create, Promo is there to help you get the message out. If you’re looking to get started in the world of video marketing for nonprofits, Promo is the last website you’ll ever need.