We are very excited to share that Getty Images, a world leader in visual communications and one of the most trusted sources of visual content in the world, has decided to lead our Series B investment round and enter a landmark strategic partnership with us.
This new investment and partnership will allow us to further pursue our vision for Promo.com, and we are thrilled by what this means for our users in the coming months ahead.
The investment will accelerate the next stage of Promo.com’s growth as an end-to-end video content creation platform across ideation, creation, publishing and analytics. We will use the funds to grow our outstanding teams (we’re hiring – see all open positions here), accelerate our global expansion and launch new innovative content creation and data analysis tools.
“We launched Promo.com to help businesses grow online, by making great marketing content and tools accessible and affordable. This new phase of our partnership will enable our user community to market themselves in even more creative and ground-breaking ways, utilizing the depth and breadth of Getty Images’ and iStock’s content. We can’t wait to see what our customers do with the added content that is now at their fingertips and new creation tools that will be added to our platform soon!” – Tom More, CEO of Promo.com
Promo has been empowering millions of SMBs and creators by enabling any business (big or small) to easily and independently generate professional video content. It is our customers who constantly drive us to be bigger and better.
With so many new and exciting video creation and editing tools in the works, this partnership will enable us to serve our user’s video-making needs faster and better and to simplify the video-making experience even further.
We are proud to share that Promo.com users will now have unlimited access to the biggest media library in the video makers market, with access to over 110 million new premium video clips and photos. These new additions will allow our users to find the perfect footage to help promote their business across social media channels and improve the way they communicate with their audience and how their audience engages with their brand.
In the upcoming weeks, Promo.com’s customers will also gain access to millions of Getty Images’ unique content with new exciting templates and footage, including news, entertainment and current events.
This new, game-changing content will enable any business or brand to amplify their online presence and connect with customers and followers in fresh and exciting ways. Stay tuned for more updates to our plans in an email coming soon.
We are also working on enhanced performance and a list of social, publishing and simple editing features to bring more joy to our video maker experience.
These tools will further empower any business looking to stand out using engaging content, eliminating their need for a large budget or technical expertise.
Getty Images is one of the most trusted and esteemed sources of visual content in the world, with over 415 million assets including photos, videos, and music, available through its industry-leading sites.
The Getty Images website serves creative, business and media customers in nearly every country in the world, and is the first place people turn to discover, purchase and share powerful visual content from the best photographers and videographers across the globe. Getty Images works with over 340,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 160,000 news, sport and entertainment events each year, impactful creative imagery to communicate any commercial concept and the world’s deepest digital archive of historic photography.
“Video is increasingly important to businesses of all sizes and the Promo.com team are enabling small businesses to easily create powerful videos to drive their growth. Enabling visual communication is a shared goal and we are excited to expand on our relationship.” – Craig Peters, CEO of Getty Images
We thank our millions of users around the world and wonderful investors for believing in Promo.com and being part of our journey. Now, with the new investment in the company, Promo.com will be propelled into the future of video marketing content creation and will lead the way with new groundbreaking tools and abilities.