Video marketing for your small business is important. Many small businesses get stuck trying to figure out just what type of video to create and where to put it. After all, video marketing is important and we don’t want to mess this up!
For many a small business, the key is to be both varied and consistent with your video marketing. You want to create a number of video types and keep the content fresh. If you’re a little lost, relax. Beautiful, professional quality videos are within your reach.
To get you started, consider these 6 video types that every business (even you!) can use.
The Teaser Video
No one likes a tease. Except when it’s a teaser for your new product launch. Teaser videos are short videos meant to entice your audience, getting them to pay close attention to what’s coming next. For your small business, this can be a new product launch, a new website, a new service, a new app update, etc.
Teaser videos are typically under 30 seconds and rely on a bit of dramatic build-up without showing too much. Remember, it’s meant to be a tease. Teaser videos are often part of a longer campaign which may include more than one teaser.
One tip about the teaser video is this: have a plan. You don’t want to tease too much and give away the surprise. You also don’t want to start your teaser campaign too early. The goal is to generate interest and create a buzz so that when the big reveal comes, your customers are eager to hear it. Too much too soon and the buzz fizzles.
The “About Us” Video
This type of video is meant to introduce your small business to the viewing audience. It can be short or long, depending upon the message you’re trying to convey. Think of this as a “this is who we are” video. It lets the audience know the who, what, where, when, why, and how of your business in typically less than a minute.
This type of video is great for generating brand awareness, or for your company’s “About Us” page. It can feature real members of your team or capture the unique style and culture of your brand through imagery.
Don’t be afraid to be creative and let the personality of your business do a lot of the talking. If you’re a fun, quirky business, let that show.
The Testimonial Video
Video testimonials are just what they sound like: videos that highlight real customer feedback and experiences. Social proof is a powerful tool. Potential customers want to know what past and current customers really think.
If you can get real customers to record a video, that’s great. For a quicker approach, create a video for your small business that uses imagery to capture the essence of the customer’s experience and overlay their written testimonial to accompany the action.
The Advertisement Video
The bread and butter of your small business video marketing is the advertisement video. This is the online version of your “commercial.” Promote your business, your products, or your services using vibrant images, music, and more.
This is the video you’ll most likely use for your online advertising efforts on platforms such as Facebook or Instagram. What’s more, you’ll want to create a few variations and see which one works best. Test these variations against one another as well as on different platforms. Mix it up with different CTA’s and see which one works best for you.
Most businesses will find they’ll need a rotating carousel of video ads to keep things fresh. You know that one video ad you see on Facebook all the time? You know the one. It’s always in your newsfeed and by now you get annoyed every time you scroll down and there it is.
No one wants to be that video. Keep it fresh!
The Promotional Video
How does this differ from the traditional advertisement video? Good question! Where your traditional video ad is akin to a television commercial, promotional videos are a bit more specific.
Promotional videos are created for a particular purpose such as an event, discount, or promotion. For example, if you own a restaurant you’ll want a video that advertises your restaurant. Simple, right?
However, if your restaurant also offers cooking classes, you’d also want a video to promote that event specifically. This would require a different approach including more relevant imagery and information specific to that event such as the day, time, and cost.
If your restaurant holds several different events such as cooking classes, karaoke nights, etc you’ll want to add them into the mix as well. In fact, you may want to promote the specific cooking class. Is it guacamole night this week? Pizza night next week? What about that cheese tasting next month? Put us down for that one!
In another sense, does your restaurant cater weddings? You may want to create a catering video and target it towards that audience. Think of all the different profit centers your business has. A restaurant caters towards the average diner, but it may also cater to a bar crowd. It may also do weddings, corporate events, etc.
Simply put, if there’s more than one way your business gets business then create a video promoting all your company’s facets.
The Thank You Video
Your small business didn’t grow into what it is today on its own. Your loyal customers helped make that happen! Thank you videos are quick, to-the-point videos which express thanks to your customers for their continued support.
It can be a simple video saying “You guys rock!” or it can be more personalized. Don’t be afraid to throw a promo code or coupon their way either. After all, customers are the lifeblood of any small business. Letting them know you appreciate them once in a while can go a long way towards building customer loyalty.
What Type of Videos Will You Create?
Video marketing for your small business should be a fun and creative endeavor. However, it’s also an important part of your overall marketing strategy. With quality video content, you can promote yourself to a large audience, pique their interest, and keep them coming back for more.