A Quick Guide To Creating Winning Videos with PromoAI

Promo Team
By Promo Team
November 4, 2023 · 12 min read

Step 1: The Web Address – Your Gateway to Tailored Videos

In the digital landscape, the web address is your business’s digital address—a unique, web-based identifier that directs users to your online presence. But it’s much more than that; it’s the key to unlocking the potential of PromoAI’s video creation magic. In this chapter, we’ll delve into the significance of the web address and how it serves as the starting point for crafting personalized videos that captivate your audience. 

Understanding the Web Address

A web address consists of a string of characters beginning with “https://” or “http://,” followed by the domain name (e.g., www.yourbusiness.com) and the path to a specific page on your site. It directs users to particular pages on your website, serving as a digital sign guiding visitors to the entrance of your online “storefront.”

Leveraging Your Digital Footprint

Now, let’s explore how PromoAI harnesses the power of your website’s web address. The web address you provide serves as a gateway to your digital footprint, offering PromoAI the insights it needs to create customized videos tailored to your business. PromoAI, like a diligent digital detective, extracts a treasure trove of valuable data from your website, including text, images, and branding elements.

The Power of Precision

But here’s where PromoAI’s magic really begins: you have the option to input either the homepage of your website or a specific page. This choice empowers you to fine-tune the focus of your video creation. Imagine this as the ability to select the right tool for a specific job. If you wish to emphasize a particular product or service, you can guide PromoAI to narrow its focus to that specific section of your website.

For example, let’s say your website features a wide range of products, but you want to highlight a brand-new collection of designer handbags. By inputting the web address of the page dedicated to these handbags, PromoAI will concentrate its attention on this precise section, ensuring your videos are tailored specifically to the product you want to showcase.

Precision for Perfection

This precision is a powerful tool in your video creation arsenal. It means that the videos generated by PromoAI will be directly aligned with the content and branding found on the designated webpage. This alignment leads to videos that not only resonate with your audience but also maintain consistency with your brand’s image and messaging. In essence, the web address is the foundation upon which PromoAI’s video creation process builds, ensuring that your videos are not just engaging but also deeply relevant to your business.

By leveraging your website’s web address, PromoAI sets the stage for creating videos that are not only visually appealing but also strategically aligned with your business’s unique identity and goals. It’s the first step in the journey toward crafting winning videos that stand out in the crowded digital landscape.


Step 2: Crafting Your Vision – The Description, Logo, and Colors

Creating a compelling video is not just about visuals; it’s about telling a story, and in this chapter, we’ll explore how you can infuse your unique narrative into your video. The description you provide is the heart and soul of your video, the very essence that connects with your audience. In this step, you have the opportunity to add detailed brushstrokes, turning your video into a tailored masterpiece that resonates with your viewers. Let’s dive into the art of crafting this description and explore additional examples to spark your creativity.

The Description Impact

Your video’s description is where your brand’s personality and story come to life. It’s a canvas waiting for your creative input. In this section, you’ll learn how to go beyond the basics and provide a detailed description that transforms your video into an engaging narrative.

Business Description: “We are a trendy fashion boutique, ‘ChicStyles,’ located in the heart of Manhattan. Our store is a fashion haven, offering the latest clothing styles, luxurious accessories, and personalized styling services. We curate our collection to empower fashion-forward millennials with affordable luxury, helping them express their unique style confidently.”

Product Description: “Introducing our flagship product, the ‘SmartHome 360’ – a cutting-edge home automation solution designed to make life more convenient and secure. It’s perfect for tech-savvy homeowners who crave a seamless, connected lifestyle. With features like remote control, energy efficiency, and top-tier security, it’s a game-changer for modern families.”

Delving into Target Audience

Now, let’s make your target audience more specific, so you can truly connect with the individuals you want to reach.

Target Audience: “Our videos are crafted to resonate with fashion-forward millennials aged 25-35, who are constantly on the lookout for the latest trends and deals. Our primary audience includes both men and women who appreciate affordable luxury, quality, and the thrill of self-expression through fashion.”

Setting the Tone

The tone of your video is a vital aspect that defines your brand’s personality. It’s the voice that speaks to your audience, and it should be consistent with your brand’s identity.

Tone of Voice: “We maintain a friendly and approachable tone that nurtures a sense of community among our customers. We are your fashion companions, offering style advice, outfit inspiration, and a welcoming atmosphere where you can embrace your unique style with confidence.”

Preferred Music Style

The soundtrack of your video can shape its emotional impact. It’s the melody that complements your visual story.

Preferred Music: “We prefer upbeat and energetic music that mirrors our brand’s vibrant personality. It’s a fusion of pop and indie tracks that infuse positivity, energy, and a sense of adventure into our videos, aligning with our mission to inspire bold fashion choices.”

Logo and Colors

In the bottom part of the wizard, you can see the logo that PromoAI pulled from your website. This is where the visual representation of your brand resides. If necessary, you can change it to a more suitable logo that aligns with your message and identity. Additionally, you can review the set of colors that PromoAI will use in your video. These colors play a significant role in branding and can also be adjusted to align with your brand’s unique identity.

Crafting your vision for your videos is a creative process that allows you to truly connect with your audience. By delving into the specifics of your business, product, target audience, tone, and preferred music, you ensure that your videos are not just visually appealing but deeply resonant. This is where your brand’s personality and story come to life, creating a compelling narrative that captivates and engages your viewers.


Step 3: Generation

After completing the description, PromoAI’s AI model springs into action. It takes a few minutes to generate videos, during which time it crafts unique scripts, selects suitable music and footage, generates captions, and compiles the final video. The result is a professionally-made video that you can proudly showcase on your social media platforms.


Step 4: Crafting Your Perfect Collection – Review and Select the Videos

Once the video generation process is complete, PromoAI delivers a collection of 30 videos for each day of the upcoming month. But the journey doesn’t end here. This is the stage where your creative direction and discerning eye play a crucial role. In this chapter, we’ll explore the art of reviewing and selecting videos that resonate with your vision and brand identity. We’ll also delve into the options available to you when a video doesn’t meet your expectations.

The Review Process

The review process is your opportunity to ensure that the videos generated align perfectly with your brand’s identity and messaging. It’s where you can put your personal touch on the content and make sure it reflects your vision.

When reviewing your videos, consider the following elements:

  • Visual Appeal: Evaluate the visual aesthetics, ensuring they match your brand’s style and tone.
  • Content Accuracy: Verify that the video’s content, including text and images, accurately represents your product or service.
  • Message Alignment: Ensure that the video effectively conveys the message you want to share with your audience.
  • Audience Engagement: Assess if the video is engaging and likely to resonate with your target audience.

Options for Improvement

However, not every video will immediately meet your expectations, and that’s where PromoAI’s flexibility comes into play. You have several options at your disposal to enhance or adjust videos that need improvement:

  1. Regenerate the Video: If a video doesn’t quite hit the mark, you can opt to regenerate it. This means the core idea remains the same, but different footage, music, and captions are used to create a fresh version. For example, if you’re not satisfied with the background music in a video showcasing your latest fashion collection, regenerating it can introduce a more suitable soundtrack that complements the visuals.
  2. AI Chat for Editing: The AI chat feature allows you to request specific changes to the video’s text. This can be handy if you need to fine-tune the wording to align more closely with your brand’s messaging. For instance, if a video promoting your restaurant mentions “delicious cuisine,” you can request the AI chat to specify the cuisine type, such as “mouthwatering Italian cuisine.”
  3. Promo Classic Editor: For full creative control, the Promo Classic editor empowers you to edit the video in detail. You can modify text, video clips, music, and more. This option is ideal if you have a precise vision for a video or if you want to customize it to a greater extent. 

This selection of options ensures that you have the creative freedom to fine-tune and perfect your videos, making them a true reflection of your brand and message. The review and selection process is where you put the final brushstrokes on your video collection, ensuring that each one resonates with your audience and delivers the message you want to convey.


Step 5: Sharing Your Story – Scheduling and Publishing

Congratulations! You’ve crafted your videos, fine-tuned them to perfection, and now they’re ready to take center stage on your social media platforms. In this chapter, we’ll explore the art of scheduling and publishing your videos, ensuring they reach your audience at the right time and in the right way.

Crafting Your Social Posts

Before we dive into scheduling and publishing, let’s highlight a crucial element of the process: crafting the text for your social posts. PromoAI doesn’t just create videos; it also generates the text for your social media posts. This text is what captures your audience’s attention and entices them to engage with your video content. During this stage, you’ll want to review and fine-tune the text to ensure it aligns perfectly with your brand’s message and goals.

The Power of Scheduling

Scheduling your videos is a strategic move that can significantly impact your social media presence. We recommend scheduling at least 3-4 videos per week to maintain a consistent online presence. Consistency is key, as it keeps your audience engaged and informed about your brand’s offerings. It’s like a series of delightful surprises that your audience can look forward to.

Here’s a practical example: Imagine you’re running a small cafe, and you’ve used PromoAI to create a series of videos highlighting your delicious offerings. Scheduling these videos to post every morning at 8 a.m. is a great way to capture the attention of potential customers looking for a morning pick-me-up, ensuring your cafe is top of mind when they’re planning their daily routines.

Expanding Your Reach

Expanding your reach is essential in the world of social media. To achieve this, consider posting your videos on multiple social networks. Each platform has its unique audience and strengths. For example, Instagram may work best for visually appealing product promotions, while LinkedIn is ideal for business-focused content. By diversifying your social media presence, you’re more likely to reach a broader and more diverse audience.

Let’s take the example of a travel agency. They can share their videos on platforms like Instagram to showcase stunning destinations, on Facebook to engage with family-oriented travelers, and on LinkedIn to reach corporate clients interested in business travel solutions.

Immediate Posting and Downloads

You also have the option to post your videos immediately without scheduling. This can be particularly effective for time-sensitive promotions or to respond quickly to current events or trends. Immediate posting allows you to be agile in your social media strategy.

In addition, you can choose to download your videos. This option is handy if you want to keep a local copy for your records or use the video in other marketing materials, such as your website or email newsletters.

To illustrate, let’s say you’re a fitness trainer promoting a flash sale on your training program. Posting the video immediately on your social media channels can create a sense of urgency among your audience, encouraging them to take action. Simultaneously, downloading the video allows you to use it as part of an email campaign, reaching subscribers who may have missed the initial social media post.


Creating winning videos with PromoAI is a dynamic process that empowers businesses and individuals to boost their online presence and effectively engage their audience. By crafting videos tailored to your brand’s personality and audience, you harness the power of AI to captivate and inform your viewers. With scheduling, strategic posting, and a versatile approach to sharing your videos, you’re well on your way to making a lasting impact in the digital world. Say goodbye to the challenges of video creation, and hello to engaging, professional content for your social media channels!

About the author

Promo Team

We believe that words shape thoughts and inspire action. Promo's content team is fueled by the motivation to help you to transform your words and ideas into powerful videos that help you communicate better with your audience and grow your reach.

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