AI Meets Education: How Yvette Reinfor Transformed Her Learning Brands
Yvette Reinfor is a teacher and entrepreneur dedicated to creating opportunities for children and parents to reach their full potential. As the founder of More Curricular, she designs workshops and resources to teach essential skills like handwriting and independent learning strategies. Her mission centers on empowerment and inclusivity, ensuring that everyone, no matter their starting point, can achieve success with the right tools.
“My brand is all about making learning fun, engaging, and meaningful,” Yvette explains. “It’s about helping parents and children understand how they learn best and giving them the tools to guide their journey. No matter where you start, you can achieve incredible things.”
In addition to More Curricular, Yvette leads More Handwriting, a platform offering the More Handwriting Assessment App to help children improve their writing skills by focusing on automaticity and fine motor development.
But her work doesn’t stop in the classroom. Yvette is also the creator of Hidden Tudor Tours, a unique walking tour experience that explores the lives of Black people in England during the Tudor era (1485-1600). “It’s fascinating to learn about a time when race wasn’t a social construct as we know it today,” Yvette shares. “The tours bring people together to critically evaluate narratives, see history from new perspectives, and feel a sense of belonging in British heritage.”
At the heart of everything Yvette does is a deep commitment to inclusivity. “I want everyone to feel that their viewpoint matters and that they belong,” she says. “Whether it’s a child learning to write, a parent finding ways to support their child, or someone exploring history through my tours, my goal is to make them feel confident and capable. That’s what my brand is all about.”
Streamlining a Growing Business
Managing two brands and leading historical tours has been a rewarding but demanding journey for Yvette Reinfor. While her work empowers children and celebrates untold histories, the behind-the-scenes effort often left her stretched thin.
“When I started, I was doing everything myself—delivering workshops, managing admin, and running social media,” Yvette explains. “I even got friends who are teachers to help with workshops, and my son pitched in with admin work. But things became overwhelming as my projects grew.”
Her brands were evolving in different directions. More Curricular workshops gained interest from parents, teachers, and children, while More Handwriting expanded to include new AI-driven assessment apps. Meanwhile, her Hidden Tudor Tours were becoming increasingly popular, but they required significant time and research.
“I was at a point where everything felt muddled,” Yvette shares. “I needed to define each brand and ensure that my content was professional and aligned with the message I wanted to convey.”
Time was one of Yvette’s biggest challenges. Managing multiple brands while trying to maintain an active online presence left little time for creating polished social media videos. “I don’t have time to manage my social media,” she explains. “But because I’ve got a bunch of videos, I’ve got the AI to help me.”
With PromoAI, Yvette found a way to save time and still produce professional, high-quality content. “I used to spend hours creating content, but with PromoAI, I can generate several videos in one session and schedule them in advance,” she says.
From DIY to AI: The PromoAI Journey
At a time when her growing responsibilities made it increasingly difficult to manage her brands’ content needs, Yvette Reinfor discovered PromoAI. Having already used Promo.com, she was curious about its new AI-powered features and decided to give it a try.
“I had been using Promo for a while, but when PromoAI launched, I thought, ‘Yes, let me try this,’” Yvette recalls. “It completely changed how I approached content creation.”
PromoAI quickly became an essential part of Yvette’s workflow, helping her streamline video creation across her various brands. Initially, she used PromoAI’s URL feature to generate videos directly from her website. “The videos were good, but I found that inputting a specific topic worked even better,” she explains.
For someone managing multiple brands, PromoAI’s flexibility was a lifesaver. “It’s great that I can switch between brands seamlessly and tailor content for each one,” she adds. “I don’t have to waste time juggling tools or accounts—it’s all there in one place.” To keep her content fresh and engaging, Yvette strategically reuses videos across platforms. “I might have one video on Facebook and then two weeks later, have it on Instagram,” she explains. This approach allows her to reach different audiences without appearing repetitive.
PromoAI’s publishing and scheduling capabilities further enhanced her workflow. “I love that I can plan everything in advance using the calendar tool,” Yvette says. “It’s so much easier to manage my workflow when I can organize and schedule content for specific days or campaigns.”
Although Yvette initially encountered some challenges, such as repetitive elements in videos, she noticed significant improvements over time. “The platform has come a long way. Now it generates more varied and relevant options, which makes my life so much easier,” she says.
Time-saving was another key benefit. “Before PromoAI, I would spend hours creating videos from scratch. Now, I can create several videos in one session and have them ready to go. It’s such a relief to have that efficiency,” Yvette shares.
Content That Makes an Impact
PromoAI became an essential tool for Yvette Reinfor in creating videos that aligned with her diverse audiences across her brands, More Curricular and More Handwriting. The platform allowed her to transform research-based insights, educational content, and promotional messages into professional videos that built trust and credibility.
For More Handwriting, Yvette created a series of videos focused on handwriting development. One notable campaign centered on tracing activities for children, highlighting how these exercises improve fine motor skills and lay the foundation for better handwriting. “Tracing is really beneficial to support early handwriting development because it improves fine motor skills,” Yvette explains. “I was able to put in some of the research and what my products were, and PromoAI actually designed a series of videos I could use. It was informative and easy for my audience to understand.”
Another example was a campaign for the More Handwriting Assessment App, where Yvette used PromoAI to communicate how the app supports better writing skills. By turning academic research into clear and engaging visuals, she found the videos added credibility to her brand.
For her More Curricular brand, Yvette used PromoAI to create videos that supported her workshops and encouraged independent learning. She generated content about study skills and memory techniques, ensuring her workshops appealed to parents looking for ways to help their children succeed.
While PromoAI worked well for her education brands, Yvette noted some challenges when using the platform for Hidden Tudor Tours, her walking tours exploring the lives of Black people in Tudor England. “It’s just not really relevant sometimes,” she says. “PromoAI doesn’t always understand the multicultural side of Tudor Britain, which is fine because it’s such a niche area.”
From campaigns about handwriting benefits to videos promoting her workshops, PromoAI allowed Yvette to maintain a professional online presence and engage her audiences effectively. “The videos helped me provide valuable information to my audience,” Yvette shares. “It created a sense of credibility, which is so important when you’re building trust with parents.”
The Business Impact
For Yvette Reinfor, the value of PromoAI extended beyond its convenience—it was a vital tool for saving time, maintaining professionalism, and boosting her brands’ credibility. Managing multiple businesses meant she had little time to dedicate to content creation, but PromoAI simplified the process significantly.
“I don’t have time to manage my social media, and I know there are lots of tools that can do that,” Yvette explains. “But because I’ve got a bunch of videos, PromoAI helps me make the most of them. I’ve used it for several years now, and it’s been very useful.”
PromoAI’s professional-looking videos played a key role in increasing her audience’s trust in her brand. “The videos are very professional, and they sort of increase my brand credibility,” Yvette shares. “I can see more visits to my website, and people see me as a bit more trusted.”
Yvette also measured the success of her videos by tracking engagement and audience responses. “Mine’s measured on the engagements and likes,” she says. “Quite often, I can see when I’ve done a video that I get people who follow me because of it. It’s about the comments I get, the number of likes, and sometimes people even share my videos.”
Another valuable feature for Yvette was the calendar tool, which allowed her to organize content effectively. “I like the calendar, where you can actually add your own posts or something specific for the day,” she explains. This made it easier to plan ahead and create campaigns that aligned with her business goals.
When reflecting on the value PromoAI brought to her work, Yvette emphasized the dual benefits of time-saving and professionalism. “I think it’s both,” she says. “At the moment, I’m cutting back on a lot of tools, but this is one I wanted to keep. I’ve created all these videos, and I want to hang on to them. It’s made everything much more manageable.”
PromoAI wasn’t just a tool for creating content—it became a cornerstone of Yvette’s workflow, helping her maintain her brands’ online presence while focusing on what she does best: empowering children, parents, and educators.
Tips for New PromoAI Users
As a seasoned PromoAI user, Yvette Reinfor shared advice for those just starting out:
- Start With a URL or Topic:
Put in a URL and get some content to check that it matches your brand. Use that to create your foundation. - Create Content for Specific Campaigns:
If you’re running a particular campaign for a particular service, what you might want to do is create some videos that ask questions about that brand or service. - Stagger Content Across Platforms:
Videos can be shared on different platforms with a gap in timing to avoid the same content appearing everywhere at once.
