How PromoAI Transformed Video Creation for a Marketing Agency
Joy Morales and NP Marketing Group
Founded in 2016 by Joy Morales, NP Marketing Group is a boutique marketing agency headquartered in Colorado Springs, Colorado. Joy built the agency with a vision to empower small and medium-sized businesses with the tools and strategies they need to thrive in a competitive digital landscape. Specializing in innovative lead generation methods, the agency offers services like Search Box Optimization (SBO) and Website Data Pro. These services aim to boost online visibility, convert website visitors into actionable leads, and ultimately drive business growth for clients across various industries.
Joy’s entrepreneurial journey is rooted in a passion for simplifying complex marketing challenges. Over the years, she has developed a reputation for delivering creative solutions that don’t break the bank—particularly for businesses that lack the resources to hire full-scale marketing teams. “I started with the idea of creating content for the person who doesn’t want to spend a lot of money,” Joy explained, highlighting her dedication to affordable marketing solutions.
Recognizing that more than 30% of small businesses lack any social media presence, Joy saw an opportunity to address this gap. By combining her understanding of business needs with a mastery of AI tools, she positioned NP Marketing Group as a go-to resource for affordable, high-quality content creation. From static imagery to social media campaigns, her team’s work has helped businesses of all sizes tell their stories effectively.
However, Joy soon realized that the future of marketing was moving beyond static images and written content. Video had become the dominant medium for audience engagement, but creating professional-quality videos presented unique challenges.
When Video Feels Out of Reach
Despite the success of NP Marketing Group in delivering impactful marketing strategies, Joy Morales encountered significant challenges when it came to video content creation. Video had quickly emerged as a critical medium for engaging audiences, but the process of creating professional-quality videos proved far more complex and time-intensive than expected. “Video has been super hard. I’ve tried six or seven programs, and none of them delivered what I needed,” Joy shared, reflecting on her early struggles with video tools.
While Joy was adept at leveraging AI tools for static images and written content, video required a different approach. She experimented extensively with various platforms, investing both time and money in search of the right solution. “The money I’ve spent trying to find a good video program… I’ve tried them all—InVideo, Opus Clips, ZebraCat—you name it,” she recounted. Yet, each tool fell short, either because of steep learning curves, limited functionality, or poor integration into her existing workflow.
For Joy, the stakes were high. Many of her clients, particularly small businesses, were relying on her to help them establish a video presence without the need for costly production teams. The pressure to deliver led her to continuously explore options, but finding a tool that balanced ease of use, affordability, and professional results remained elusive. “I wanted to get into video, but the programs I tried just didn’t fit,” she said, emphasizing the difficulty of aligning tools with her needs.
The limitations of these platforms didn’t just impact Joy’s ability to produce videos—they also affected her confidence in offering video content as a core service. Without a reliable solution, scaling this offering in her business seemed out of reach. The challenges were clear: she needed a platform that was easy to learn, flexible enough to accommodate her creative ideas, and efficient enough to produce videos at scale.
Discovering PromoAI
Joy’s search for a reliable video creation tool eventually led her to PromoAI. Intrigued by its features, she decided to subscribe for three months to see how well it could integrate into her workflow. “I try tools for a couple of months to see if I can integrate them, and if I can, then I commit to them,” she explained.
From the start, PromoAI stood out for its user-friendly interface, comprehensive features, and outstanding customer service. “The customer service was great—I had a question right off the bat, and they were incredibly responsive,” Joy noted, comparing her experience with PromoAI to the frustrations she had faced with other platforms.
What truly impressed Joy was the platform’s ability to deliver professional-quality videos in a fraction of the time. “The AI-generated videos are great. In four minutes, I can have a month’s worth of content,” she shared, highlighting the efficiency and time-saving benefits PromoAI offered. Over time, she explored various features, starting with AI-generated clips and moving on to templates, which allowed her to personalize content further. “I’ve made close to 100 videos by now. I just keep finding more ways to use it,” she said enthusiastically.
PromoAI’s flexibility and ease of use also enabled Joy to incorporate her own AI-generated images into her videos. “I asked if I could use my own images and resell them in my store. Once I started doing that, I loved it,” she said, emphasizing how the platform supported her creative vision and business model.
This positive experience cemented Joy’s decision to extend her subscription. “I’m coming to the end of my three months, and I’m going to purchase a year because I’m using it that much,” she said confidently. For Joy, PromoAI wasn’t just a tool; it was a transformative addition to her business, enabling her to finally offer the video content solutions her clients needed.
PromoAI in Daily Work
Initially, Joy’s approach to video creation was ad hoc, fitting it into her busy schedule whenever possible. “Even though I’m high-tech with AI, my workflow for creating videos was pretty low-tech,” she joked, describing how she would make a few videos at a time and check off the dates on sticky notes. However, as she became more familiar with PromoAI and its capabilities, her workflow evolved into a more structured and systematic process.
PromoAI’s tools have enabled Joy to streamline her operations significantly. She now batches her video creation, leveraging the platform’s AI-powered features, customizable templates, and her own branded content. “I integrate AI-generated videos with templates to give my clients variety,” she said. By combining PromoAI’s options, she ensures her clients receive diverse and engaging content tailored to their needs .
Joy also credits PromoAI for its flexibility, which has allowed her to adapt her workflow as she discovered new features. For example, she recently began experimenting with PromoAI’s calendar feature to better plan and manage her video campaigns. “I didn’t even know you had that, but now I’m going to start using it to create a more systematic approach,” she shared.
This evolving workflow reflects Joy’s growing confidence in PromoAI and her decision to make it a core part of her business. “Now that I’ve really bought into PromoAI, my workflow is becoming much more structured,” she explained. She plans to further integrate the platform into her daily operations, offering quick, customized video clips for the industries she serves.
With PromoAI’s intuitive tools and time-saving features, Joy has been able to focus on expanding her video offerings while maintaining efficiency and quality—a balance that was previously difficult to achieve.
Meeting Every Client’s Needs
One of the key reasons PromoAI has become an integral part of Joy Morales’s business is its ability to cater to a wide variety of content needs. For Joy, creating diverse and engaging video content is essential to serving her clients effectively. PromoAI’s tools allow her to produce three distinct types of videos, each addressing a specific need or audience.
“I can create a general branded video with AI, use templates to personalize content, and fully customize videos with my own ideas,” Joy explained, describing her three-pronged approach to video creation. This versatility allows her to offer tailored solutions to her clients, ensuring that each piece of content aligns with their branding and goals.
- AI-Generated Videos: PromoAI’s AI video generator creates fully customized videos by generating ideas, scripting, and visual elements automatically. Joy uses this feature to quickly produce polished, professional-quality videos. “It’s great for when I need a general promotional video—something fresh and engaging that the AI generates for me,” she shared. This feature saves time while delivering a strong online presence with minimal manual input.
- Template-Based Videos: For clients with more specific requirements, Joy turns to PromoAI’s library of templates. These allow her to choose pre-designed ideas that best match her clients’ industries or campaigns. “I love how I can pick from someone else’s ideas and adapt them to my clients’ needs,” she noted. This approach gives her the flexibility to refine and customize existing content while ensuring it resonates with her clients’ audiences.
- Custom Videos: Using her own AI-generated images and branding elements, Joy creates videos that are entirely tailored to her clients’ unique identities. “I upload my own images, match the colors and music, and create fully branded clips that feel cohesive,” she explained. This option gives her complete creative control, allowing her to craft videos that align perfectly with her clients’ vision.
By leveraging PromoAI’s diverse capabilities, Joy has not only streamlined her content creation process but also enhanced the quality and relevance of the videos she produces. This flexibility ensures that her clients receive impactful content that drives engagement and supports their marketing goals.
Business Impact: Driving Efficiency and Enhancing Offerings
PromoAI has transformed the way Joy Morales operates NP Marketing Group, delivering tangible benefits that extend beyond convenience and creativity. For Joy, the platform’s ability to save time and enhance productivity has been a game-changer. “You can have 30 videos in 15 minutes. That kind of efficiency is unheard of,” she shared. This rapid video creation process allows her to maintain a consistent social media presence for her clients while freeing up time to focus on strategic initiatives.
One of the most significant impacts of PromoAI has been the expansion of Joy’s service offerings. With the ability to create high-quality videos quickly, she has been able to introduce video content as a core service, catering to industries like personal injury law. “Videos are where it’s at. They’re crucial for engaging audiences because people watch—they don’t read,” she emphasized. This shift has positioned her agency as a one-stop shop for digital marketing, increasing its appeal to a broader client base.
The volume of video content Joy has been able to produce is another clear indicator of PromoAI’s impact. “I think I’ve made close to 100 videos by now,” she said, reflecting on how the platform has empowered her to scale her output significantly. This ability to create a high volume of professional-grade content has given her a competitive edge, enabling her to meet the growing demands of her clients efficiently.
While Joy is still tracking the long-term financial impact of using PromoAI, she is confident that the platform is setting her up for success. “For me and my business, the financial aspect is going to be substantial,” she explained, noting that consistent video content helps build brand awareness and engagement, which are key drivers of growth. Although the exact revenue metrics will take time to emerge, the value PromoAI brings in terms of operational efficiency and expanded capabilities is already evident.
Another critical benefit of PromoAI is the affordability it offers, particularly for small businesses. By enabling Joy to produce professional-grade videos without outsourcing or hiring additional staff, PromoAI keeps costs low while delivering exceptional results. “It gives you another marketing channel at a very affordable price,” Joy said, emphasizing how the platform aligns with her mission of offering cost-effective solutions for her clients.
PromoAI’s ability to provide both efficiency and quality has made it a cornerstone of Joy’s business. “I’ve never been able to put up this volume of videos before,” she shared. “Now I’m creating two to three videos per day, every single day. That’s transformational for my workflow”. For Joy, the real impact of PromoAI lies in how it empowers her to scale her business while maintaining the creativity and quality her clients expect.
Future Plans: Scaling with PromoAI
Looking ahead, Joy Morales has ambitious plans to further integrate PromoAI into her business and expand her offerings. Having already experienced the platform’s transformative impact, she sees PromoAI as a long-term solution for meeting her clients’ growing demand for video content. “Now that I’ve really bought into PromoAI, my workflow is becoming much more structured,” she shared, highlighting her commitment to optimizing how she uses the platform.
Joy plans to scale her video offerings significantly. Her goal is to create quick, engaging clips tailored to specific industries, such as personal injury law, and expand these services to other professional sectors. “Next year, I’m getting into offering quick clips for the businesses I work with,” she said, emphasizing how PromoAI will play a central role in her growth strategy.
Additionally, Joy is committed to exploring new features within PromoAI to maximize its potential. “Every week, I try to do something different with you guys,” she noted, indicating her dedication to continuous learning and innovation. She plans to further refine her branding by experimenting with music, colors, and other customization options that PromoAI offers. “The more I learn, the more I can edit quickly. PromoAI makes that so easy,” she added.
For Joy, the future of marketing lies in video, and she believes PromoAI will help her clients stay ahead of the curve. “Videos are going to change how people search, and businesses need to be ready for that,” she said, highlighting her focus on preparing her clients for the evolving digital landscape. With PromoAI’s support, she is confident in her ability to help her clients adapt and thrive.
As Joy continues to scale her use of PromoAI, she envisions it becoming an even more integral part of her business. Whether through expanding services, refining workflows, or exploring new creative possibilities, PromoAI will remain at the heart of her efforts to deliver innovative marketing solutions.
