Best Money-Saving Marketing Apps for Small Business in 2024

With tight budgets and limited resources, small businesses must find innovative ways to save money and enhance profitability. Thankfully, the rise of artificial intelligence offers a handy solution. 93% of small businesses recognize that AI offers cost-effective solutions that not only drive savings but also significantly improve profitability. Indeed, AI technology has proven its value, with a study by Yell indicating that AI applications can lead to annual cost savings of around $35,000 per small business. 

Furthermore, AI doesn’t just cut costs; it reallocates resources more efficiently. About 41% of small businesses have leveraged AI to redirect both their own and their employees’ time towards higher-value work, underscoring AI’s role in enhancing productivity and strategic focus. 

In this blog, we’ll explore the best money-saving AI marketing apps that small businesses can use to not only save money but also open new avenues for growth and customer engagement.

How AI Can Save Businesses Money

Since its astronomical rise in recent years, AI is revolutionizing how small businesses approach marketing, offering significant cost-saving opportunities. AI-powered marketing apps enable entrepreneurs to automate routine tasks, such as customer segmentation, campaign management, and data analysis, which traditionally require substantial human effort and resources.

Some of the ways that AI can save small businesses money in marketing include:

• Predictive analytics: By analyzing vast amounts of data, AI can predict customer behavior and preferences, allowing businesses to tailor their marketing strategies more effectively. This precision reduces wasted ad spending and increases the ROI of marketing campaigns.
• Personalized marketing: Tools that utilize machine learning can craft customized messages and recommend products based on individual user behavior. This level of personalization not only improves customer satisfaction but also boosts sales conversions without additional marketing expenses.
• Customer service: Chatbots can provide round-the-clock customer service without the need for continuous human oversight. These bots handle inquiries and support tasks, freeing up human resources for more complex issues, thus reducing labor costs.

Ultimately, incorporating AI into marketing strategies not only cuts costs but also empowers small businesses to compete more effectively in the market, ensuring they get the best return on their investments.

The Best Money-Saving AI Marketing Apps

Navigating the crowded landscape of marketing apps can be daunting for small businesses. However, the rise of AI technology has brought forward a suite of tools designed specifically to reduce costs and enhance marketing efforts with minimal human intervention. In this section, we explore some of the top AI-driven marketing applications that not only fit the budget constraints of smaller businesses but also deliver substantial value through automation and advanced analytics.

Social Media Tools

Social media is an essential platform for small businesses aiming to expand their reach and directly engage with consumers. Utilizing AI-driven tools can significantly enhance the efficiency and impact of social media strategies. These tools automate complex tasks like content creation, audience analysis, and campaign management, allowing businesses to optimize their social media efforts with precision and reduced overhead. 

PromoAI

PromoAI Creative Copilot is an advanced AI tool designed for small businesses that want to enhance their social media presence efficiently. This tool combines a high-speed AI creative engine with a user-friendly, chat-based editing interface.

Key Benefits:

• Rapid video production: Quickly generates up to 30 tailored videos, complete with branding, ideation, copywriting, and media selection.
• Content creation streamlined: Automates the creation of scripts, captions, and social media titles and descriptions.
• Cross-channel functionality: Facilitates the optimization, scheduling, and publishing of content across multiple social platforms.
• Customizable outputs: Offers tools to adjust copy, footage, music, and language, enhancing brand consistency.

Emplifi

Emplifi is an AI-powered platform that supports a wide array of functions across social media marketing, eCommerce, and customer care teams. 

Key Benefits:

• Comprehensive platform: Integrates multiple functionalities into one powerful tool, eliminating the need for multiple separate applications.
• Enhanced publishing efficiency: Utilizes AI to streamline content scheduling and publishing.
• Instant insights: Offers real-time analytics to facilitate quick and informed decision-making.
• Superior UGC integration: Enhances brand authenticity and engagement by leveraging high-quality user-generated content.

Audiense

Audiense focuses on AI-enhanced social media management with specialized capabilities in intelligent social listening, particularly on X (Twitter).

Key Benefits:

• In-depth audience insights: Provides comprehensive analytics on X, revealing detailed demographics, interests, and behavior patterns.
• Tailored analytics: Allows for the generation of customized reports that meet specific data analysis needs.
• Focused expertise: Offers specialized tools and insights for X, ensuring deep and actionable understanding of audience interactions.

Email Marketing

Email marketing remains a cornerstone for digital marketing strategies, providing a direct line to engage with customers. Leveraging AI-driven tools in email marketing can vastly improve personalization, timing, and content creation, ensuring that each communication is optimized for maximum engagement and conversion. 

Optimail

Optimail utilizes AI technology to monitor individual subscriber behavior, enabling hyper-personalization of email campaigns. This tool adapts not only the content of emails to the preferences and actions of each subscriber but also optimizes the timing of each send, significantly boosting engagement and conversions.

Key Benefits:

• Dynamic Content Adjustment: Automatically modifies campaign content and delivery timing based on subscriber behavior, enhancing the relevance and effectiveness of each message.
• Email Automation: Sends automated emails that learn and evolve based on subscriber interactions, ensuring continual improvement of engagement strategies.
• Seamless Integration: Easily integrates with existing systems and can handle databases of any size, making it a versatile choice for businesses of all scales.

Seventh Sense

Seventh Sense is designed to perfect the timing of your email campaigns. Utilizing AI, it determines the optimal moment to send emails to each individual on your list, as well as the ideal frequency of communication. This tool is especially useful for users of HubSpot, as it integrates seamlessly and enhances the platform’s capabilities.

Key Benefits:

• Optimal Timing: AI analyzes recipient behaviors to pinpoint the best times for email delivery, maximizing open and engagement rates.
• Frequency Optimization: Adjusts the frequency of emails per subscriber, ensuring that messages are not too frequent to cause annoyance, nor too sparse to be forgotten.

Phrasee

Phrasee specializes in elevating the content of your emails through advanced AI-driven natural language generation. It excels in crafting compelling subject lines and body content that resonate with recipients, significantly increasing the likelihood of opens and conversions.

Key Benefits:

• Enhanced Subject Lines: Generates numerous human-like, brand-compliant subject line variants tailored to each subscriber, proven to outperform human-written counterparts.
• Content Optimization: Continually learns from audience interactions to improve the relevancy and impact of the messaging.
• Proven Effectiveness: In comparative studies, Phrasee’s AI-generated content has been shown to surpass human copywriters in effectiveness 98% of the time.

Content Creation and Management

Creating engaging, high-quality content consistently is crucial for digital marketing success. AI-powered tools offer innovative solutions that simplify the processes of content creation and management, allowing businesses and individual creators to enhance their productivity and creativity. 

PromoAI

PromoAI harnesses advanced technology to accelerate the production of quality video and social content, offering solutions up to 20 times faster than traditional methods. This tool is ideal for businesses seeking to automate and optimize their digital content creation across various channels.

Key Benefits:

• Creative Video strategy: Rapidly generates up to 30 videos, complete with branding, ideation, copywriting, and media selection, tailored to your brand’s needs.
• Copy and creative, simplified: AI supplies ready-to-use scripts, captions, and even social media titles and descriptions, streamlining content production.
• Refine to perfection: Utilize the AI copilot chat-based editor to easily customize copy, footage, music, and language, ensuring content is perfectly aligned with your brand’s identity.

Jasper.ai

Jasper.ai specializes in generating written content, from blog posts to product descriptions, making it an invaluable tool for anyone needing to create text-based content regularly.

Key Benefits:

• Versatile content templates: Over 50 templates make it easy to start and structure various types of content, enhancing creativity and efficiency.
• Brand-aligned content: Ensures that all generated content aligns with your brand’s voice and style through customizable briefing and tone settings.
• Seamless third-party integration: Integrates with tools like Grammarly to maintain high quality and consistency in writing.

Canva

Canva makes graphic design accessible and efficient, ideal for creating visually appealing content for marketing and social media.

Key Benefits:

• User-friendly design tools: Enables anyone, regardless of design experience, to create professional-level graphics.
• AI-enhanced image generation: Produces high-quality images based on simple prompts, which can be adjusted and customized.
• Flexible usage options: Offers both free and premium versions to accommodate different needs and budgets, making it suitable for individuals and teams alike.

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) tools are essential for businesses looking to enhance their interactions with customers, streamline processes, and boost sales. Modern CRM systems incorporate AI to provide deeper insights, automate tasks, and improve service delivery. 

HubSpot

HubSpot is well-known for its comprehensive inbound marketing, sales, and customer service solutions. It has evolved to include a robust CRM system that leverages AI to optimize customer engagement and management.

Key Benefits:

• Integrated AI capabilities: Enhances customer interactions through data-driven insights and automated content tailored to customer needs.
• Comprehensive platform: Offers tools for marketing, sales, and service, providing a seamless experience from attracting to delighting customers.
• User-centric design: Focuses on creating relevant and helpful interactions that attract and retain customers effectively.

Pipedrive

Pipedrive emphasizes user-friendliness with its visual sales pipelines and efficient lead management. Its AI-powered features set it apart in managing and nurturing sales opportunities.

Key Benefits:

• AI-Powered Sales Assistant: Analyzes sales data in real-time to provide actionable suggestions, helping sales reps focus on the most promising leads.
• Visual sales pipelines: Offers a clear and intuitive interface for tracking sales progress and managing leads.
• Centralized updates: Keeps sales teams informed with notifications and insights, ensuring alignment and understanding of performance trends.

Zoho CRM with Zia AI

Zoho CRM integrates Zia AI, an intelligent assistant that enhances the CRM’s capabilities by providing advanced analytics and automation.

Key Benefits:

• Predictive sales analytics and lead scoring: Zia offers insights into sales trends and scores leads based on their likelihood to convert, enhancing decision-making.
• Sentiment analysis: Analyzes customer interactions to gauge sentiments, helping tailor communications and improve relationships.
• Task automation and assistance: Automates routine tasks and provides smart recommendations, freeing up time for strategic activities.

Marketing Analytics and SEO

SEO and analytics tools powered by AI can provide crucial insights and automations that drastically improve the effectiveness of marketing strategies. These tools analyze a myriad of factors that impact a website’s visibility and search engine ranking, offering actionable recommendations for optimization. 

On Page AI

On Page AI is dedicated to optimizing web pages for better search engine rankings through comprehensive content audits and SEO enhancements.

Key Benefits:

• In-depth content audits: Utilizes natural language processing to analyze on-page SEO factors thoroughly, providing detailed recommendations.
• Content enhancement tools: Offers writing and paraphrasing tools to help marketers generate high-quality, engaging content that adheres to SEO best practices.
• Predictive link-building: Identifies potential opportunities for high-quality backlinks and supports guest post outreach to establish valuable partnerships and increase website authority.
• Comprehensive SEO toolkit: Includes features like topical keyword research, competitor analysis, internal link recommendations, SERP tracking, and SEO performance monitoring to help refine strategies and track progress.

Outranking.io

Outranking.io aims to help websites achieve higher search engine rankings by providing detailed insights and recommendations for on-page optimization.

Key Benefits:

• Detailed on-page analysis: Examines key SEO elements like page structure, backlinks, titles, and meta descriptions to suggest improvements.
• Data-driven insights: Analyzes multiple ranking factors to help prioritize SEO efforts and outperform competitors.
• Real-time tracking: Monitors the impact of SEO strategies in real-time, allowing for immediate adjustments and sustained improvements.

Albert.ai

Albert.ai is a robust platform designed to optimize digital marketing campaigns across multiple channels by leveraging advanced AI analytics.

Key Benefits:

• Efficient data processing: Analyzes large volumes of campaign data quickly, offering valuable insights for optimization.
• Real-time optimization suggestions: Provides timely recommendations on budget allocation, audience targeting, and ad creative adjustments.
• Predictive analytics: Forecasts campaign outcomes to allow for proactive strategy adjustments and maximize ROI.
• Multi-channel support: Facilitates campaign management and optimization across various digital platforms, ensuring consistent messaging and targeting.

Tips for Choosing the Right Apps

Selecting the right apps for your business is critical to enhancing efficiency and achieving your marketing goals. Here are some vital tips to consider when choosing the best apps for your small business.

Evaluate the Cost-Benefit Ratio

Before investing in any app, it’s crucial to assess its cost-benefit ratio. This involves analyzing whether the benefits provided by the app justify its cost. Start by identifying the specific needs of your business and the features you require in an app. Then, consider the following aspects:

• Functionality vs. Price: Does the app offer the features and capabilities that meet your specific needs? Ensure that you are not paying for extensive functionalities that you may never use.
• ROI Potential: Consider the potential return on investment the app can offer. Will it help you save time, reduce costs, or increase revenue? Calculate how long it will take for the app to pay for itself through these efficiencies or additional revenue.
• Scalability: Can the app grow with your business? An app that suits your business at its current size but can’t scale up as you grow may not be a cost-effective choice in the long run.

Integration with Existing Systems

Another critical factor to consider is how well the app integrates with your existing systems. Seamless integration can significantly increase productivity and reduce the risk of errors. Consider the following when evaluating integration capabilities:

• Compatibility: Check if the new app is compatible with the tools and systems you are already using. This includes software, hardware, and operating systems.
• Data Transfer: An app should facilitate easy and secure data transfer between systems to maintain data integrity and streamline workflows.
• User Experience: Ensure that the integration doesn’t complicate the existing user experience. An app should enhance, not hinder, the usability of your current systems.
• Support and Updates: Opt for apps that offer reliable customer support and regular updates to ensure compatibility with other software updates in your tech stack.

By carefully considering these factors, you can choose the right apps that not only fit your budget but also integrate smoothly with your existing systems, ultimately driving better business outcomes.

Leveraging AI for Cost Efficiency

Embracing AI apps is an essential strategic investment for small businesses aiming to thrive in a competitive marketplace. The cost-saving benefits and efficiency gains from these tools are clear and substantial, offering not just immediate financial relief but also long-term business growth. By automating routine tasks, auto-genereating personalized content, and enhancing customer interactions, small businesses can focus their resources on innovation and customer satisfaction. As technology continues to evolve, staying ahead of the curve by adopting these powerful tools will ensure your business not only survives but excels.

For significant savings on content creation, try PromoAI today.