Creative Black Friday Video Ideas for Small Businesses

Black Friday is one of the most significant dates on the retail calendar. It has since become the busiest shopping day of the year in the United States, replacing the Saturday before Christmas. 

As consumers hunt for fantastic bargains, brands can capitalize on the sudden spike in demand to maximize their revenues. 

Amazon has consistently topped Black Friday sales. In 2024, Black Friday alone, the online retail giant sold goods worth $900+ million. 

Other major retailers, including Walmart, The Home Depot, and Target, have also generated tremendous sales during Black Friday. 

As these are established companies, you’re probably wondering if your struggling start-up can compete with them on the same pedestal. 

Well, you certainly can. All you need is to run a compelling Black Friday video advertisement. 

By implementing out-of-the-box Black Friday video ideas, you’re not just assured of astronomical sales during this lucrative shopping event. You’ll also be able to position yourself as an authority figure in your niche and give your competitors a run for their money. 

We’ve compiled some amazing ideas on how small businesses can create engaging topical videos for Black Friday advertising. 

1.  “Coming Soon” Teasers

Create a short video highlighting the products you intend to offer your clients this coming Black Friday. 

The clip can be as short as 10 – 30 seconds. Remember, the idea is to generate an interest in your products and build curiosity for the main campaign. 

You can feature as many products as possible. Just ensure you already have them in your inventory, in case a customer pops in for early shopping. 

Crown the video with a bolded text like “The biggest annual sale coming soon.”

2. “Flash Sale” Teasers

Flash sales are a creative way to drive urgency. They stimulate attention in your products, jolting customers to take quick action before they possibly miss out on the deal. 

Like any teaser video, “flash sale” teasers should be short but compelling. Highlight the limited-time flash sales you’ll be offering throughout Black Friday. 

Set the timeframe as you desire. It could be a “one-hour,” “2-hour,” or “mid-morning” flash sale. 

If you’ll be introducing new products, you can theme the flash sale teaser around those offerings. Something like “exclusive offer to first-bird shoppers” is sure to have your store thronging with bargain hunters from early morning.

3. “Early Access” Advertisements

Running an “early access” Black Friday video advertisement is an ingenious way to target loyal customers. 

This psychological selling technique helps create a feeling of VIP status in your existing clients. That way, you can get into their mindsets and stimulate the desired action. 

Dedicate a spot on your Black Friday video ads to announcing exclusive offers for early shoppers. 

Use catchy taglines like “our heartfelt gratitude for your steadfast support.” This will spark a desire in the advertised products, while also cementing loyalty to your brand. 

Like “coming soon” teasers, ensure the featured items are in stock before running “early access” Black Friday videos. The trick is to tap into early purchases. 

4. “Buy More, Save More” Discounts

This is perhaps the most common way for small businesses to highlight their offerings on Black Friday. Which, unfortunately, implies that your competitors are already using the same messaging. 

So, how do you stand out? 

Instead of going for overused clichés like “buy 3 get 1 free,” consider a tiered discount structure. Something like “spend $100, save 20%.” 

The idea is to ensure each shopper reaches a predetermined spending threshold to unlock the deals. 

Remember to also keep your discount messaging creative yet competitive. 

A “buy 10, get 1 free” offer may be effective for low-cost items like flower vases. However, the same messaging can dissuade a customer looking for bargains on rather expensive products like high-definition television sets.

5. “Bundle & Save” Discounts

Create a video showcasing product bundles rather than individual items. Then, emphasize the value your customers will get by buying the entire package instead of single products. 

A key benefit of bundling is that it lets you offer items that are otherwise challenging to discount. Rather than provide standalone giveaways, you can group such products into packages featuring differently priced items. 

Just ensure the bundled products are somewhat similar. For instance, it’s easier for a customer to purchase a vacuum cleaner alongside a floor mat than a vacuum cleaner with apparel. 

It’s also prudent to consider the prices of individual items before bundling them. 

Grouping expensive products like high-end refrigerators with lawnmowers may not achieve a meaningful impact. Unless, of course, you’re targeting business-to-business (B2B) clients. 

6. “Online-Only” Offers

In this digital age, most people would prefer online to brick-and-mortar shopping. In fact, findings suggest that over 80% of certain product searches begin on the internet. 

Why not leverage these trends to offer “online-only” discounts? 

Use Black Friday ads template from an online generator to create commercials that announce deals exclusively available to online shoppers. 

Encouraging online shopping can streamline operations on Black Friday by minimizing long queues in your physical retail outlets. It’s also a creative way to drive traffic to your website, increasing your search engine result page (SERP) rankings.

7. “Mystery Box” Unwrapping

Creating mystery box videos is another creative way to tap into your viewers’ psychology. The clips can build curiosity, keeping your target audience in anticipation for your Black Friday offerings. 

To capitalize on this concept, consider unwrapping your mystery box videos on social media. Let the clip run for a few seconds so your audience can guess the box’s content. Then, wind up by gently unraveling the box to reveal its contents.

8. “Free Gift Wrapping” Services

Gift wrapping videos can instill a sense of specialness in your clients’ minds. They also speak of your desire to safeguard the purchased items, ensuring they get to the intended destination intact. 

Moreover, you can leverage the opportunity to reinforce your brand’s identity. Generate a short clip highlighting the convenience of your gift wrapping services. And yes, remind your clients that you offer gift wrapping free of charge.

9. “Free Shipping” Services

Much like gift wrapping, free shipping can build customer loyalty and improve brand recall. It’s also a creative way to encourage larger purchases. 

Fortunately, you can customize many holiday video ad templates to announce your free shipping services. Just ensure you’re transparent about the terms and conditions. 

Are your shipping services entirely free or only subsidized? Do they apply to select destinations or purchases exceeding certain thresholds? 

Such details must be clear from the get-go to avoid inconveniencing your customers. 

Besides the delivery addresses and purchase volume, shipping fees also depend on how your customers mostly interact with your business. 

Online shopping often translates to minimal overhead. It notably reduces the need for human sales representatives, helping you spread the savings to other critical needs like shipping.  

10. Black Friday “Exclusives’

Not all Black Friday sales happen on the D-Day. Depending on the impact of your marketing campaign, you can have clients streamlining in several weeks before and after. 

That said, you can drive interest in your products during this annual shopping bonanza by making a video showcasing Black Friday exclusives. 

Mention that the products will strictly be available during Black Friday. It helps generate the fear of missing out, keeping your clients counting down to the D-Day.

11. Extended Weekend Sales

Black Friday precedes Cyber Monday, another mega annual shopping event. 

Generate a video informing your audience that your Black Friday sales will proceed throughout the weekend. This way, you can keep up the momentum and maximize revenues. 

An “extended weekend sales” video also lets you tap into customers who were otherwise held up on Black Friday. 

If carefully executed, this Black Friday promotion idea can avoid unnecessary expenses on Cyber Monday advertisements. 

12. “Gift Search” Video

Film a short clip of a person frantically searching for the perfect gift for their loved ones. 

The subject hops into multiple outlets, but to no avail. However, their search finally ends when they find the item in your store. 

Again, choose social media ad templates that let you customize your creations as desired. 

As the search continues, incorporate eye-catching visuals and soundtracks that resonate with anxiety. You can end with satisfying music as the subject finally finds their elusive gift item. 

13. Emotional Reveal Commercials

While a gift search video highlights a gifter’s struggles, an emotional reveal commercial showcases the giftee’s reactions. 

Create a clip portraying a person’s genuine emotions as they receive an item purchased from your store. Be sure to incorporate relevant emoticons for good measure. 

According to research on the impact of emojis in advertising, emoticons can reinforce emotional connections and boost consumer engagement. You can also rely on emojis to infuse a personal touch to your Black Friday messaging.

14. Consumer Testimonial Video

Any self-respecting business acknowledges the significance of customer recommendations. However, referrals must not necessarily appear on your e-commerce store or third-party review websites. 

You could use Black Friday video ads to feature your happy clients. 

Film customers sharing their positive experiences using your products or services. Ensure each client mentions something unique about your offerings, and how the item/service has transformed their lives. 

To reinforce credibility in your brand, have every client recommend your business. It could be something subtle, such as “I’d gladly return to (YOUR COMPANY’S NAME) for all my future (PRODUCT NAME) purchases.”

15. “Product in Action” Video

Create a Black Friday video demonstrating your products being used in real life. It’s a practical way to troubleshoot common issues with an item whilst promoting it. 

“Product in action” videos work best for electronics. For instance, you could feature a customer connecting their new television set. 

Since these are essentially explainer videos, they can be considerably longer than teasers. 

16. “Before” and “After” Transformations

If you operate a service-based business, you can generate immense interest in your products by showcasing “before” and “after” transformations. It could be a time lapse of a client getting rhinoplasty, fumigating a house, or building a website from scratch. 

Focus on the “after” portion of the video. After all, it’s what will spark curiosity in your products. You can then end the video with a compelling call-to-action like “book an appointment today and join our fast-growing list of happy clients.”

17. Behind-the-Scenes Preparations

Behind-the-scenes videos provide your audience with a rare glimpse into your company’s Black Friday planning. 

Some ideas you could explore include;

• Employees applying Black Friday decorations
• Employees stocking up ahead of the mega sales event
• Your team preparing for order shipments

And oh, don’t fret if you’re a sole proprietor with a lean workforce. 

Many online video ad templates let you generate realistic videos using artificial intelligence (AI). With proper prompting, you can create humanlike visuals of employees making final Black Friday preparations. 

18. Live Q&A Session

Conducting live question-and-answer sessions can help increase social media engagement. It’s an exciting way to answer pertinent questions about your offerings, while also receiving immediate customer feedback. 

Remember to prepare your audience sufficiently ahead of the live Q&A session. Announce the event at least three days earlier, specifying the exact date and timings. 

Besides, a live Q&A session should follow a period of extensive Black Friday marketing. Remember that you want your audience to pose questions about the actual products you’ll be selling during the shopping event. 

Also, use the opportunity to explain how your deals and discounts work. Clarify every issue raised while subtly promoting your brand.

19. Influencer Collaborations

The power of influencer marketing is undeniable. Collaborating with a famous personality can extend your products’ reach and reinforce your brand’s credibility. 

Obviously, you’ll need to partner with a respectable influencer. Shun polarizing social media personalities. Besides, choose someone who has preferably advertised products in your niche. A fashion icon might promote your cosmetic brand more effectively than, say, a political blogger. 

Ask the influencer to create content that realistically highlights your products. It could be an unboxing experience, a product demonstration, or even a real-life use.

20. Small Business Shout-out

Cross-marketing is a low-cost way for small businesses to advertise each other’s services. It’s particularly effective for brands that offer related but non-competing products, such as furniture and kitchen appliances. 

Film a video showcasing your upcoming Black Friday offerings, while also pointing viewers to local outlets selling related items. Encourage shoppers to visit all featured stores to sample fantastic deals. 

This Black Friday business concept can be surprisingly impactful, considering that several other businesses are equally promoting your brands. 

Wrap Up

Implementing these pointers will transform your video creations, helping you outpace the competition whenever Black Friday rolls around. 

Remember that each business is unique. While you can benchmark with your competitors’ marketing strategies, it’s prudent to craft Black Friday video ads that align with your marketing objectives.