From Zero to Viral: Creative Cyber Monday Video Concepts That Get Shares

Cyber Monday presents an exciting opportunity to offer your clients amazing deals while cashing in on the surge in consumer demand. And if past statistics are anything to go by, there’s much to gain by preparing for this mega annual shopping bonanza. 

Findings suggest that Americans spent a jaw-dropping $13.3 billion in online purchases during the 2024 Cyber Monday. That represented a 7.3% year-over-year (YoY) increase, and the most online spending in the date’s history. 

The 2024 Cyber Monday also became the biggest online shopping day in the United States ever. 

Another $27+ billion was spent over Cyber Week, bringing the total weekly sales to $41.1 billion. This was also record-breaking, representing an 8.2% YoY increase. 

But while Cyber Monday registers billions of sales nationally, this grand shopping day doesn’t favor every retailer. A robust marketing plan is critical to strategically raise awareness of your brand and products. 

Video marketing provides one of the most effective ways to advertise your Cyber Monday offerings. A well-executed video commercial can spotlight your business, helping to generate new leads and retarget previous customers. 

In this blog, we explore Cyber Monday video ideas that are sure to create viral attention for your brand. 

Getting Started

1. Analyze Previous Campaigns

Identify the creative styles that worked for your previous video commercials and replicate those techniques. 

If you used more than one creative style, it’s best to replicate all of them. 

Next, your analysis should focus on the most-sold product categories. Unless you switched industries altogether, it’s prudent to highlight similar items in your upcoming Cyber Monday video advertisement. 

2. Define Your Goals

Have a clear objective before creating a Cyber Monday video advertisement. Do you want to stimulate awareness of the brand or ramp up Cyber Monday sales? 

Your Cyber Monday goals would also depend on the target audience. 

Understand who your primary clients are. Then, segment them by demographics, geographical location, psychographics, and purchasing behavior. 

Be sure to also research how your target clients interact with your brand online. 

For instance, younger demographics mostly access the internet using mobile devices. You can leverage these insights to create a mobile-friendly video marketing campaign and raise attention to your brand on the go. 

3. Prepare Early

Cyber Monday falls on the Monday following Thanksgiving. However, a good practice is to begin at least six weeks in advance. 

Choose Cyber Monday marketing video templates that help you create suspenseful teasers, enabling you to build anticipation for the D-Day. 

Keep the teaser commercials short enough to arouse curiosity in the main promotion, but long enough to highlight your key offerings.

Choosing a Video Maker

Creating a viral Cyber Monday video concept is a resource-intensive process. 

Fortunately, you don’t have to do all the heavy lifting by yourself. Not when you can use professional video makers like Prom.com. 

Promo lets you create compelling marketing videos from scratch. While commonly used to whip up attention-grabbing introductions, you can rely on the platform to generate longer Cyber Monday promotion clips, too. 

One thing that sets Promo.com apart from the competition is its vast library of 110+ million high-quality audiovisual assets, which are powered by iStock.com and Getty Images. All the website’s video ad templates are fully customizable, making them easy to align with your marketing goals. 

There are 1,500+ soundtracks to pick from. Besides, you can experiment with different video aspect ratios depending on your preferred ad distribution channels.

Viral Cyber Monday Video Concepts That Get Shares

1. Implement Share-worthy Customization Features

To create a viral Cyber Monday video concept, you must implement share-worthy editing features. 

Tools like Promo.com leverage the power of artificial intelligence (AI). AI’s smart algorithms will recommend the best effects based on your predefined objectives, helping you create engaging videos whose effects extend beyond Cyber Week.

Ideally, you’d start by implementing basic editing, like Cutting and Trimming. Next, integrate creative text overlays to highlight your key phrases. 

Bold or color important messages accordingly. 

You could also make your keywords pop out by animating them. This way, viewers scrolling on low volume can quickly get a gist of your key offerings. 

Another best practice is taking care of the graphics quality. Bright colors, fancy fonts, and high-resolution product shots will instantly grab your viewers’ attention. 

Don’t forget to incorporate branding elements. 

A logo is a must-have in any viral Cyber Monday video. Besides merely communicating the business behind the commercial, adding a logo to your video ads can foster brand recognition.  

2. Avoid Ambiguous Messaging

Cyber Monday video advertisements should be simple and coherent. After all, you’re targeting a broad demographic with diverse language mastery. 

Avoid potentially confusing statements. Instead of “buy 3, get 1 for ¼ the price,” why not consider “buy 3, get 1 for free.” 

Shun weak discounts too. Purporting to offer “0.1% off for purchases exceeding $1,000” is unlikely to attract genuine customers. 

While you desire to cash in on this mega shopping day, it’s prudent to keep your offers competitive. 

3. Categorize Your Discounts

Customers vary in their purchasing behaviors. 

For instance, a homeowner may be looking for one discounted refrigerator while an electronics business might be interested in several fridges. To attract both, categorize your discounts accordingly. 

You could highlight single-product deals at the start of the video to pique the average consumer’s interest. Use clear messaging statements, such as “20% off on all refrigerator brands.” 

A potential B2B client will likely view it to check out your other offerings. As the video progresses, incorporate value-packed bundled offers like “40% off on the first ten orders.”

4. Use Stop Motion to Showcase Your Products’ Evolution

Create a stop-motion animation tracking your products’ evolutionary journey from production to assembly. Stop-motion product evolution videos highlight the efforts your business is putting in to curate Cyber Monday offers.

Seize the opportunity to emphasize your compliance with good manufacturing practices (GMPs), such as environmentally sustainable production methods. This can help you tap into the growing eco-conscious market segments, ramping up your Cyber Monday sales.

For maximum effects, each stop-motion video should culminate in product packaging.

End the video by boldly displaying your company’s logo and the item’s price tag with applicable discounts.

5. Highlight Behind-the-Scenes Preparations

There’s no better way to offer your clients a glimpse into Cyber Monday preparations than through behind-the-scenes preparations.

Film your staffers frantically running around to receive the new shipment into the warehouses. It assures your customers that you’re well-stocked for the upcoming sales bonanza.

You could also record your employees applying Cyber Monday decorations, as well as packing and tagging items.

Keep the filming as organic as possible. While some employees can directly smile at the camera to spread positive vibes, much of the preparation should naturally unfold in the background.

And oh, it doesn’t matter if the scenes are rather chaotic. Just ensure you run this ad for several days rather than a few hours to Cyber Monday.

6. Weave In Compelling Storytelling

Storytelling can leave a lasting impact on your viewers’ memories. Besides, it’s an ingenious way to spark engagement and receive immediate feedback on your campaign’s effectiveness.

However, the story must be relatable. Choose a narrative that your viewers can emotionally connect with.

You could share a heartwarming story of your previous Cyber Monday performance. Highlight notable accomplishments while strategically thanking your customers for their business.

The story should preferably constitute the intro. It helps spark curiosity, encouraging your viewers to watch the rest of the video.

7. Reenact the Easter Egg Hunt in a Virtual Environment

Easter may be months away. But that shouldn’t stop you from playing the classic Easter Egg Hunt ahead of Cyber Monday.

Make a video in which you creatively hide codes or clues. Ask viewers to find the hidden elements, enticing winners with incentives.

Be creative with the prizes, too. Rather than offer complete giveaways, winners can receive generously discounted products.

For instance, you could start the video by mentioning that all your products will be 20% discounted on Cyber Monday. However, whoever wins the virtual egg hunt trivia gets 50% off on an item of their choice.

8. Host a Live Product Tutorial

We’ve all encountered challenges using new products before. And interestingly, the user manual is almost always unhelpful.

Conducting a live product tutorial can generate a tremendous interest in your products ahead of Cyber Monday.

First, pick an item and highlight its features. Be sure to tie each feature to real benefits instead of describing them generically.

Then, respond to any product-related queries in real time.

9. Stream a Live Q&A Tutorial

Not all Cyber Monday questions are product-related.

Besides running a product tutorial livestream, you could do another stream responding to your clients’ general queries.

Take questions on your store’s location, address, and the fantastic offers you have lined up for Cyber Monday.

Besides, utilize the opportunity to announce exclusive Cyber Monday sales. Specify whether these are online-only offers, limited-time deals, or VIP bundles.  

10. Recount a Gifter’s Story

Create an emotional story about how your products helped solve someone’s problem.

A good plot would involve a random person searching multiple stores for a gift item. After almost giving up, the customer eventually finds the product in your store.

Show your employees wrapping the gift in a package that boldly displays the discounts. For good measure, include a scene where the giver presents the item to their loved ones.

Be sure to highlight the emotional moments when the giftee receives the product. The huge banana smiles, warm hugs, and happy tears will be sure to endear more viewers to your brand.

Since the overriding theme is benevolence, you could mention that a portion of your Cyber Monday sales will go towards a charitable cause. This portrays your business as people-driven rather than profit-motivated.

11. Show Products In Real-life Context

The goal of a Cyber Monday video commercial is to advertise your offerings to real humans. Therefore, endeavor to represent the products realistically.

Portray each advertised item as serving the intended needs in a real-world environment.

Whether it’s a dedicated housemaid using a new vacuum cleaner or an office secretary reproducing documents with their newly acquired printer, these real-life depictions validate that your products truly work.

Alternatively, you could film your employees excitedly unboxing and using your Cyber Monday offerings. It’s a creative way to humanize your brand and generate authentic interest in your products. 

12. Stimulate a Sense of Urgency

Anyone who watches your Cyber Monday video advertisements is a potential client. That said, you must create a sense of urgency to drive instant action. 

Again, it all boils down to messaging. 

Use statements that trigger the fear of missing out (FOMO). Examples include;

• Hurry while stocks last
• Unlock our limited-edition offers
• Snag up to our today-only discounts
• 30% on new renewals

Remember to remain factual and objective. Misrepresenting your offers can prove counterproductive, since it portrays your brand as a dishonest, profit-chasing entity. 

Assume you’re offering discounts for instant membership renewals. In that case, you may want to automate the process. Your customers shouldn’t wait for hours to unlock the advertised deals. 

13. Don’t Forget Christmas Themes

When Cyber Monday rolls around, you know Christmas is not far away. In fact, multiple surveys indicate that customers begin their Christmas shopping as early as October. 

Don’t restrict your Cyber Monday video advertisement to this day. Instead, incorporate some Christmas graphics into your commercials to spark more consumer curiosity. 

Add a Santa hat to your brand to underscore the importance of early Christmas shopping. If you prefer more subtle messaging, simply incorporate Christmas’ classic colors – red, white, green, and gold. 

14. Incorporate Compelling Calls-to-Action

We cannot overemphasize the significance of calls-to-action. But perhaps the more pertinent question is which CTAs to incorporate into your Cyber Monday video advertisements, and at what frequency. 

The right call-to-action depends on your marketing objectives. 

Using phrases like “Order Now” or “Purchase A Membership Plan” is best when you’re trying to drive sales. Meanwhile, “Read More” or “Contact Us” are perfect when trying to raise awareness for your brand. 

As for the distribution, stick to one call-to-action (no more than two) in a single video. The CTA should preferably come at the end of the clip or during transitions. 

You can then schedule your videos to go live on a predetermined date. Ideally, the commercial should run for 1 – 2 weeks ahead of Cyber Monday. Extend the video’s runtime throughout Cyber Week to attract late customers.

Postproduction Tips

1. Generate Diverse Video Formats

Remember video aspect ratio? 

Never skimp on it, especially if you’re planning to distribute your Cyber Monday video ads on social media platforms. 

Choose a format that aligns with the intended distribution channel. If you’ll be running the campaign on multiple social networks, adapt the aspect ratio for each platform. 

For instance, 16:9 (landscape) works best for YouTube and Facebook. A 4:5 (taller portrait) is notably great for Instagram, whereas 9:16 (vertical) looks especially stunning for TikTok and Snapchat. 

2. Collaborate With Influencers

Working with influencers can extend the reach of your Cyber Monday video advertisements significantly. 

According to research, influencer marketing can increase sales by portraying your products as used by respected personalities. The technique is particularly effective at targeting millennials and Gen Zs. 

However, partner with an influencer in your niche. The individual must also be widely regarded as an authority in the industry. 

Shun controversial social media influencers at all costs.

If your marketing budget doesn’t allow collaborating with real influencers, you can use certain AI tools to generate celebrities of your choice.

Final Word

Has your business contended with sluggish sales throughout the year? While you’re not alone, Cyber Monday presents a golden opportunity to transform your fortunes. 

Implementing the above pointers can help your business tap into Cyber Monday’s spike in consumer demand and surpass your annual sales projections or, at least, break even. 

Besides, waging a successful Cyber Monday video marketing campaign can have far-reaching branding impacts. 

Many people who view your video advertisements will be compelled to patronize your business at some point in the future. The commercials can also rekindle interest in your existing clients, cementing brand loyalty.