In 1932, Black Friday, the Friday after Thanksgiving, became the official first day of holiday shopping. Since that day so many years ago, brands and retailers worldwide continue to benefit from a weekend (including Small Business Saturday® and Cyber Monday) dedicated to shopping. It’s a time where all the special sales get more traffic through the door (or online) and help brands end the year “in the black.” With Thanksgiving only a few days away, it’s now time to start building and running your holiday video ad campaigns for all your upcoming sales.
Meet Your Holiday Objectives With Video
As we learned over the past year, video currently represents the best type of content to use for your online marketing efforts. Marketers continue to spend more of their budgets on videos because images and texts alone no longer cut it. As The Guardian stated, video became the gold standard for content marketing because, “it is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million.”
Going into the holiday sales, videos help you stand out amongst your competitors, offer you the chance to engage directly with your audience, and bolster your organic and paid reach so you can get more people shopping your brand. Whatever your main objective is for the holiday sale season, using video ads will help you achieve and, even, smash your goals.
Creating a great holiday video ad campaign is much easier than you think. As long as you include the following elements, you’ll be well on your way to a successful end of 2016.
How to Make the Perfect Holiday Video Ad Campaign for Sales
Publish Several Videos
Success from video advertising comes from a series of videos. Posting one video, at the right time, will likely get you an immediate boost in all your KPIs. But it will be temporary. Facebook not only rewards consistency and previously engaging content, they also now have a special algorithm that gives priority to videos. So the more video ads you post the more they will be delivered directly to your current and potential audience.
Plus, several videos gives you more time and space to communicate your message and promote your sales. A series helps you stay at the top of mind for your audience. The more they see your videos, the more likely they are to watch more, enter your website, and make a purchase.
Use High Quality Visual Content
The increase in video consumption across the internet means more competition for your videos. To stand out and get noticed you need high quality video footage. With Promo, you get access to over two million premium video clips. Our video catalog includes thousands of clips perfect for all of the upcoming holiday sales. You can find clips that inspire people to get out he door and hit your sale as quickly as possible or clips that tap into the general spirit of the holidays. When you search the catalog, use specific search terms like “Christmas,” “ticking clocks,” “sale,” or “people shopping” to help find the footage that suits your needs and compliments your message and theme.
Use Promo Collections
We want to help you get your holiday sales out quickly, easily and beautifully. We created a Promo Collection for all of the upcoming major holiday sales. They include premium footage, great professionally-curated music, and captivating captions. They’re a complete video just waiting for your logo and special branding. Browse our Collections for Thanksgiving, Black Friday, and Cyber Monday to find something that suits your needs.
Join Small Business Saturday
Are you a small business running a great sale this holiday season? The good people at American Express created a special day dedicated to helping small businesses grow. Small Business Saturday encourages people to #ShopSmall during the holiday sale season.
Use Promo to create ads from our Small Business Saturday Collection. They come with all the official decals, date, and the hashtag already included. All you need to do is add your message, details about your special sale, and logo before you publish and share your videos on Facebook, Twitter, and Instagram. Add the hashtag, #ShopSmall, to the title and in your text about the videos and your business and video will show up anytime someone searches #ShopSmall. Small Business Saturday is a great way to get more exposure, traffic, and sales.
In conclusion, the holiday sale season gives not just big brands a great opportunity to increase traffic and revenue, but also small and medium businesses as well. With Promo you get access to the same resources as the big brands so you, too, can go into “the black.”