How to Get a YouTube Play Button for Your Channel in 2025

Promo Team
By Promo Team
January 6, 2024 · 19 min read

From gamers and vloggers to media companies and YT celebrities, YouTube Play Buttons have become the hallmarks of success for all kinds of creators on YouTube.

First introduced in 2012, YouTube Play Buttons are now one of the most coveted awards for a YT creator. If you’re looking to earn your first Play Button but don’t know how, we’ve covered all the bases in this extensive guide.

But, before we jump into the details, let’s first understand what a YouTube Play Button is.

What is a YouTube Play Button?

Given its rapidly increasing number of creators since the early 2010s, YouTube introduced a reward system to acknowledge its creators’ contributions—the YouTube Play Button, a series of awards you receive after crossing a defined milestone of subscribers and a thorough assessment of your channel.

Receiving this award is a sign of recognition and acknowledgment of the creator’s hard work.

Furthermore, it significantly boosts their brand, bringing them more subscribers and enhancing their visibility beyond just YouTube.

Basic Requirements for Getting a YouTube Play Button

Now, you know what a YouTube play button is. But, how do you actually get a Creator Award? Here are the basic criteria in a nutshell. Keep in mind that even if you meet all these requirements, YouTube still will need to review your channel and make a decision.

The basis to receiving a Play Button begins with the number of subscribers your channel has.

Besides the number of subscribers, you also need to have the following:

  • Follow YouTube’s Community Guidelines
  • Have no active Community Guidelines strikes
  • Have no active copyright strikes
  • Live in a country/region where Creator Awards are available
  • Have your channel verified
  • Be in good standing with YouTube

NEW 2025 Update: You don’t need to be a member of the YouTube Partner Program (YPP) to be eligible for a Creator Award, making these prestigious awards more accessible than ever.

Once you reach the given milestone of subscribers, YouTube will carefully review your channel to determine your eligibility for the Creator Award.

Understanding YouTube Creator Awards

The YouTube Creator Awards is a way to recognize the millions of creators producing content on the platform. For this, you need to grow your audience and stick to the platform’s guidelines while creating spectacular content.

What started with just one award in 2012 is now divided into multiple tiers—silver, gold, diamond, and red diamond.

2025 Size Update: Starting in August 2024, YouTube introduced lighter-sized Creator Awards. While the quality and design remain the same, the awards are now approximately 30% smaller than their original versions. The current Gold Play Button is now the same size as the old Silver Play Button.

Let’s take a closer look at the criteria to earn a YouTube Play Button, so you can pave your way towards it.

Key Criteria for YouTube Play Button Eligibility

The most crucial parameter to bag a Creator Award is your subscriber count. Until you reach the defined milestone of subscribers, you’re not eligible to apply for these awards. Now, we’ll break down some main criteria other than your subscriber count you should look out for to get your hands on a Creator Award.

Community Guidelines Compliance

YouTube has extensive community guidelines which detail and regulate the code of conduct and content on the platform. These guidelines bar creators against producing content that:

  • Promotes violence or hate speech
  • Contains nudity or sexually explicit content
  • Harasses or bullies individuals
  • Spreads misinformation
  • Violates copyright laws

Before you start your YouTube channel, or even if you’re a regular YouTube creator—it’s a good practice to stay updated with the latest YouTube content guidelines so you don’t fall into the grey area. If you violate any part of the guidelines, you might end up with a strike and hit your chances of getting a Creator Award, so best stay safe from it.

Copyright Strike Avoidance

YouTube also punishes creators who violate its content and YouTube copyright guidelines in the form of strikes. You will receive a copyright strike when you publish videos using somebody else’s copyrighted content. The platform will take down your video immediately after they receive such a request.

With every copyright strike, you get a ban from accessing some features of your creator account. A copyright strike primarily affects your ability to monetize on YouTube. It also restricts your live streaming feature. But if you reach three copyright strikes, then the platform will terminate your account.

2025 AI Content Note: With the rise of AI-generated content, be extra cautious about copyright issues. Use tools that work with licensed content sources to ensure all AI-generated videos are copyright compliant.

How to Get a YouTube Play Button: Best Practices for 2025

It’s easy to set up a YouTube creator account. But the challenge begins when you start creating content and have to constantly gauge your audience’s needs and pain points to create super-targeted and high-value content which drives more eyes to your channel.

Now, if you’re looking for some best practices on how to get a Play Button for all your hard work, then we have done the legwork for you. Follow this detailed framework to boost your YT channel and receive your first Creator Award by following these tips to the T:

1. Maintain Consistency in Content Creation

Nothing beats consistency when you’re creating content for social media. Maintain a level of continuity in your content publishing process to improve your discoverability, especially when you’re starting. This will help you get in the good books of YouTube, provide consistent high-value content to your audience and give you more opportunities to get discovered on the platform.

But consistency doesn’t come easy.

You’ll have your low creativity days, streaks of busy times and holidays, and other events when you’re busy. While you should always give yourself a break, it doesn’t mean your YouTube channel should take a break too. Here, a great way to maintain consistency is to batch-create your content and schedule it for publishing.

Besides, here’s a sustainable framework you can use for consistent content creation and publishing on YouTube:

  • Plan your content calendar: Map out your videos for the month
  • Batch create: Shoot multiple videos in one session
  • Use scheduling tools: Pre-schedule your uploads
  • Create evergreen content: Content that remains relevant over time

2025 Strategy: Balance YouTube Shorts and long-form content. Shorts are excellent for discovery and attracting new viewers, while long-form videos help establish credibility and retain loyal audiences. The rise of Shorts has contributed to more creators reaching subscriber milestones.

Consistently pushing content on your YT channel will simplify your journey on how to get a YouTube Play Button.

2. Optimize Videos for Better Viewership

Once you’ve published a decent number of videos, focus on improving your viewership. There’s no straight road to secure more subscribers and ultimately win one of the YouTube Creator Awards.

Your active viewership ratio will determine your success in the long run. Now, how exactly can you increase this percentage? By optimizing your videos for the YouTube algorithm.

Here are some tips to optimize your videos for improving your viewership:

SEO Optimization:

  • Use trending keywords in your titles and descriptions
  • Create compelling thumbnails with vibrant imagery and text
  • Write detailed video descriptions
  • Use relevant tags and hashtags

Engagement Strategies:

  • Create attention-grabbing hooks in the first 15 seconds
  • Ask questions to encourage comments
  • Use cards and end screens to promote other videos
  • Create playlists to increase binge-watching

2025 Trending Topics: Incorporate phrases like “best [your niche] 2025” to align with current search trends.

Optimizing your content through these strategies can significantly boost your watch time and increase your viewership count.

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3. Create High-Value Content That Resonates

If there’s one lesson to remember while aiming for a YouTube Play Button, it’s that people will subscribe to your channel only when you add value to their lives. Whether you make them laugh or educate them, it all boils down to the impact you’re creating for your audience.

So, find what’s working best for your audience—what they enjoy, love, and don’t like. Jot down these ideas into a word cloud to identify your subscribers’ preferences or pain points. Once you have this data, ideate relevant video ideas to publish more relatable content. You have to essentially position your content as a solution to their problems, whether it’s a broken pipe or a broken heart. Jump on popular trends to make engaging content and make your channel viral.

Creating relatable content is not the only way you can grow your channel. Quality matters equally. The definition of quality content can differ for different creators. But take a look at some of the tried-and-tested tips to improve your content’s likeability:

Quality Content Checklist:

  • Audio quality: Clear, crisp sound without background noise
  • Visual appeal: Good lighting and stable camera work
  • Storytelling: Engage viewers with compelling narratives
  • Educational value: Teach something new or solve problems
  • Entertainment factor: Keep viewers engaged throughout

2025 Trend: Interactive features like polls, live streams, and community posts are crucial for building stronger connections with your audience.

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4. Avoid Copyright Infringement

A copyright strike can severely affect your shot at the creator awards. Not only does it restrict your account’s features, but it also hampers your chances of securing a plaque. So, before hitting the publish button for any of your videos, check for copyright infringement without fail. Including even a 5-second clip of copyright-protected content in your video can lead to strike one and upset your chance to get the YouTube Creator Awards.

2025 Copyright Safety: With AI content becoming more prevalent, ensure you’re using copyright-safe tools and licensed content to avoid any issues with your Creator Award eligibility.

5. Grow Your Subscriber Base Strategically

While building a YouTube empire is no cakewalk, your creativity and consistency can take you a long way forward. There are no magic beans to skyrocket your YT channel. But here are some best practices to help you scale your subscriber count:

Growth Strategies for 2025:

  • Cross-platform promotion: Be active on TikTok, Instagram, X (Twitter), and other platforms
  • Collaboration: Partner with creators in your niche to expand your audience
  • Community engagement: Respond to comments and create community posts
  • Live streaming: Use real-time interaction to build stronger connections
  • Utilize YouTube’s features: Take advantage of Communities and other platform tools

NEW 2025 Feature – Cross-Platform Growth: Expanding your presence across TikTok, Instagram, X (Twitter), and other platforms is now essential for accelerating YouTube growth, as successful creators tap into different communities on each platform.

Ultimately, the secret to boosting your subscriber count lies in creating content that your audience likes, experimenting with it and staying consistent with content creation. So, find your audience’s pulse, and create content they’ll discover, love and share—to boost your subscriber count.

6. Leverage AI and New Technologies

In the pursuit of a YouTube Play Button, the strategic use of Artificial Intelligence (AI) can be a significant advantage. AI is not only reshaping the creator economy but also providing creators with tools to enhance their content and engagement.

2025 AI Opportunities:

  • Content creation: Use AI tools to enhance video quality and editing
  • Optimization: AI can help optimize titles, descriptions, and tags
  • Analytics: Use AI-powered insights to understand audience preferences
  • Copyright-safe generation: Use tools that work with licensed content libraries

Important 2025 Note: When using AI-generated content, ensure you comply with YouTube’s disclosure requirements for synthetic content that depicts realistic scenarios.

By embracing AI, creators can focus on ideation and creativity while AI handles the intricacies of data analysis and pattern recognition, steering your channel towards the milestones needed for each Play Button tier.

Types of YouTube Play Buttons and Requirements

All YouTube Play Buttons are awarded at different subscriber levels. Reaching such a milestone might seem daunting to a new creator, but the motivation to put a Creator Award on your wall and the recognition and opportunities that come with it will keep you going.

Silver Play Button (100,000 Subscribers)

If you’re a new creator and don’t know what the YouTube Silver Play Button is, then here’s your chance to learn everything about it.

The Silver Play Button is the first tier of the Creator Awards and one of the first award milestones for any serious YouTube creator. You can get a silver plaque once you reach the 100,000 mark and pass YouTube’s review of your channel. The box carrying the award will contain a congratulatory letter from YouTube CEO along with the plaque.

Material: Made of metal alloy (specific composition not publicly disclosed) Size: Smaller than pre-2024 versions due to YouTube’s recent resize

Take a look at SpawnPoiint‘s growing YT channel from 300 subscribers in 2019 to 186k in 2021.

Reaching 100,000 subscribers is no easy feat. You need consistency to produce content actively and appeal to a broader audience. So, it’s best to sort out all the basics in the beginning and scale your way up.

Tips to reach 100K subscribers:

  • Niche focus: Choose a clear content category and stick to it
  • SEO mastery: Optimize every video for search discovery
  • Thumbnail design: Create click-worthy thumbnails that stand out
  • Community building: Engage with every comment and create community posts
  • Cross-promotion: Share your content across multiple platforms

Gold Play Button (1 Million Subscribers)

While every rookie creator dreams of their first Creator Award, every Silver Creator aims for the gold. The YouTube Gold Play Button is the second tier of the YouTube awards for channels with 1 million subscribers.

Made of gold-plated brass, this Gold Creator Award is given to an elite group of creators who have worked hard on the platform for years, creating content day after day, which has helped them create a loyal fan base.

Material: Gold-plated brass Size: Now the same size as the old Silver Play Button (as of 2024 resize) Recipients: Approximately 29,000 channels worldwide

The Speedy Diver received a Gold Play Button for its unique content around everything he found diving deep into the water. Since 2016, the YouTuber has been creating content around his dumpster diving adventures and reached a million subscribers in 2019 to get the Gold Play Button.

There’s no shortcut to a Gold award. If you’re chalking out a roadmap on how to get YouTube Gold Play Button, then focus on strategizing for audience engagement, consistent content production, and marketing for your channel.

Reaching the 1M mark will require more resources and planning.

Strategies to reach 1 million subscribers:

  • Professional production: Invest in better equipment and editing
  • Brand partnerships: Collaborate with brands for sponsored content
  • Viral content: Create shareable content that can go viral
  • Multiple revenue streams: Monetize through various channels (ads, memberships, merchandise)
  • Data-driven decisions: Use YouTube Analytics to guide your strategy
  • Live streaming: Regular live content to build stronger community connections

Diamond Play Button (10 Million Subscribers)

The Diamond Play Button is the penultimate step while climbing the ladder of Creator Awards. As majestic as it is rare, the Diamond Award goes to creators with over 10 million subscribers.

If you don’t know what a Diamond Play Button is—it’s made of a silver-plated metal inset in a crystal resembling the YT logo.

Material: Silver-plated metal with colorless crystal (not real diamonds) Recipients: Only a few hundred channels worldwide

Marques Brownlee earned a Diamond Play Button in 2020 after crossing the 10M subscriber milestone. The 27-year old content creator creates content around technology under the pet name, MKBHD.

Earning this prestigious award will take as much hard work as time commitment. Building a vast YT empire with over 10 million subscribers is a long-term commitment filled with challenges. That explains why only a few hundred channels have earned this award so far.

Path to 10 million subscribers:

  • Team building: You’ll need a professional team for content creation
  • Global appeal: Create content that resonates internationally
  • Multiple platforms: Expand presence across all major social platforms
  • Innovation: Constantly innovate and stay ahead of trends
  • Community investment: Build a loyal, engaged community that shares your content
  • Professional partnerships: Work with major brands and media companies

Red Diamond Play Button (100 Million Subscribers)

NEW 2025 Update: The Red Diamond Play Button, awarded at 100 million subscribers, is now the highest tier of YouTube Creator Awards. As of August 2025, only 14 channels have achieved this milestone.

Material: Silver-plated metal with large dark red crystal Recipients: 14 channels worldwide (as of 2025) Notable Recipients: T-Series, PewDiePie, Cocomelon, SET India, MrBeast, WWE

This ultra-exclusive award represents the pinnacle of YouTube success, requiring a global audience and years of consistent, high-quality content creation.

Custom Play Button (50+ Million Subscribers – Discontinued)

The Custom Play Button was previously awarded to channels crossing 50 million subscribers on YouTube. However, as of July 2025, this award is no longer given out as a standard tier, though some channels have received custom play buttons for unique milestones (e.g., MrBeast for 200 million subscribers).

Historical Context: This exclusive award was completely customized to each recipient’s channel, with only a limited number of channels receiving one before the standard program was discontinued.

YouTube’s original reward system for creators included only three tiers—silver, gold, diamond. But one creator managed to break all records and hit the landmark subscriber count of 50 million. That’s when the world’s biggest video-sharing platform introduced the Custom Play Button.

The first-ever receiver of the Custom Play Button was PewDiePie, a Swedish YouTuber. He reached the milestone of 50 million subscribers in December 2016 and received a custom award with his YT logo.

The Kids Diana Show is a great example of this level of success—it’s the world’s 5th-most subscribed channel with over 85 million followers globally. The channel is about a young girl named Diana, who shows her playtime activities with her brother. Since its start in 2015, the creator reached the 1M mark in its first year and is going strong even today.

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NEW 2025: Create professional YouTube content using video editing tools and royalty-free content libraries to ensure copyright compliance and avoid issues that could affect your Play Button eligibility.

Frequently Asked Questions About YouTube Play Buttons

Do YouTube Play Buttons have monetary value? There’s no monetary value attached to YouTube Play Buttons. But since the creators reach the defined milestone of followers, they can monetize their YT channel.

When can I get my first YouTube Play Button? You can get your hands on your first YouTube Play Button after reaching 100,000 subscribers for your channel. However, there’s no guarantee of receiving the Silver Play Button even after surpassing this milestone. This is because YouTube holds the sole discretion to reward creators who meet all the guidelines for publishing content. If your account goes against any of these guidelines, then you’ll lose your chance to receive this award.

What is the YouTube Gold Play Button made of? The YouTube Gold Play Button is made of gold-plated brass. The platform revamped the look of all its Creator Awards in 2018 and designed a new plaque in a sleeker style.

Is the Diamond Play Button made of real diamonds? The Diamond Play Button, awarded at 10 million subscribers, is not made out of real diamonds. It is made from a silver-plated metal inset with a colorless piece of crystal.

How long does it take to receive a Play Button? You can get your first YouTube Play Button within 2-3 weeks of reaching the subscriber milestone and receiving your redemption code. Once you cross the milestone, YouTube will display a redemption code on your creator dashboard. After clicking on this code, you just have to wait for the shipping process.

NEW 2025: Orders can now be tracked, and YouTube requires full legal names for shipping to ensure proper delivery.

Final Thoughts: Your Path to YouTube Success in 2025

The journey to earning a YouTube Play Button in 2025 is achievable with dedication and the right strategy, thanks to improved platform features and advanced tools that can help with content creation while maintaining copyright compliance.

Key 2025 Takeaways:

  • Balance is crucial: Mix YouTube Shorts for discovery with long-form content for loyalty
  • Community matters: Use features like live streaming and community posts to engage directly
  • AI tools can help: Various AI tools can assist with content creation when used responsibly
  • Consistency wins: Regular uploads and engagement are still the foundation of success
  • Quality over quantity: Focus on creating valuable content that solves problems or entertains

Remember, over 300,000 YouTubers already have Silver Play Buttons, proving that this milestone is absolutely achievable with the right strategy, consistency, and dedication. Whether you’re aiming for your first Silver Play Button or dreaming of the ultra-exclusive Red Diamond, the principles remain the same: create valuable content, engage with your community, stay consistent, and adapt to the platform’s evolving features.

The YouTube Play Button isn’t just an award—it’s a testament to your ability to build a community, create valuable content, and make a lasting impact in the digital world. Start implementing these 2025 strategies today, and take your first step toward joining YouTube’s elite creators.


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About the author

Promo Team

We believe that words shape thoughts and inspire action. Promo's content team is fueled by the motivation to help you to transform your words and ideas into powerful videos that help you communicate better with your audience and grow your reach.

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