How Brands Engage Their Audience for Easter [Infographic]

April 16, 2019 · 2 min read

With Easter around the corner, brands all over the world are putting up egg-cellent content on their digital forum to spruce up their brand in the spirit of this holiday. Businesses of all calibers are lacing their products and goodies with Easter-themed offers and discounts to make this holiday even more egg-citing!

So we decided to take a look at all the Easter-related social media posts by brands on Facebook, Twitter, and Instagram from 2013 through 2018 using our Analyze and Discover platforms and mapped out our findings in this awesome infographic.

Here are some of the key findings from our research of social media posts around Easter:

  • Around 89% of the Instagram posts on that list contained images, leading to 2X more interactions on Instagram compared to Facebook and a whopping 76X times more than Twitter.

  • 12% of posts by brands were boosted on Facebook.

  • Brands began their Easter social media campaigns as early as March.

  • The Hospitality industry dominated the conversation around Easter on social media with a massive 6,000 posts published by them.

This year, we saw an array of brand promotions and offers that kept customers on their toes, making this egg hunting holiday wholesome and eventful. Inviting images of Easter eggs and bunnies are all one needs to get pulled it into the holiday spree and brands did not fail to deliver this for their audience. With the right marketing strategies and engaging content, brands have succeeded to grab attention and gain brand support on social forums.

For more social media campaign and content ideas on how to leverage major holidays and events, check out Unmetric Discover — the world’s largest branded content catalog that helps you explore over 1 billion pieces of content posted by more than 100,000 major brands in the last 5 years.

Get in on the holiday spending with Promo’s ready-made Easter video ads!

Author


Martin Daniel is a marketing technologist having fun doing digital marketing & data analytics for Unmetric Inc. He spends his working hours analyzing branded content on social media to glean not-so-obvious insights on what it takes to create an engaging piece of content. In his non-working hours, you'll find him immersed in reading books on business, philosophy, and psychology.

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