How musician Dave Matthias used Promo videos to boost his traffic by 73%
Dave Matthias is truly ‘in tune’ with destiny and recognizes that his path in life has always been shaped by music. He began his career in San Francisco radio and within a few years came to the realization that he had dreams bigger than just playing other’s songs and mixes on the radio. He wanted to create and produce his own music and reach listeners not just in San Francisco, but across the globe.
Dave’s persistence and entrepreneurial spirit drove him to leave his highly coveted radio job in 1992 and officially pursue his passion to become a professional DJ. Over the past 27 years, Dave has never lost steam or strayed from following his dream and today, he is a nationally-recognized producer, remixer, DJ, Billboard Magazine Dance Chart Reporter, and syndicated radio host.
To-date he has had chart-topping remixes that he’s produced for artists, such as Christina Aguilera, Ariana Grande, Dua Lipa, Bebe Rexha, Alicia Keys, Toni Braxton, and Gwen Stefani. His complete discography can be found here. Additionally, Dave produces radio mix-shows that have been syndicated around the globe for years. Take a look at his website and you will find his full mix compilation, remixes, and single tracks.
Dave’s main challenge
Although Dave was able to fulfill his dream, playing exceptional DJ sets around the globe, he still needed to increase his site’s viewership in order to reach new audiences. Dave’s main forms of marketing included his website, social media (text and photo posts only) and print media. Before using Promo.com, Dave wasn’t utilizing any video campaigns and he was anxiously searching for a user-friendly site compatible for his business.
He ideally wanted to find a platform that could accomplish the following goals:
- Match his specific industry
- Add value to his songs
- Remain in line with current trends
Our solution
“Promo.com was exactly what I needed and was looking for!”
Dave began creating videos with Promo.com in 2017 and posted his finished creations on his social media channels (Instagram, Twitter, and Facebook – include links). He included a link to his site each time he published as the call-to-action and confirms that he didn’t even boost these videos or add any additional budget.
Before posting his Promo.com videos, Dave’s site was receiving about 50,000 visitors each year.
After posting the Promo.com videos on his social channels, Dave saw a consistent spike of visitors to his site and after 1 year to date, website visits have increased 73%!
Utilizing Promo.com videos has allowed Dave to “capture an even wider audience for [his] business and music.”
Dave Matthias Music Videos
https://www.youtube.com/watch?time_continue=15&v=geb-j0Mq1bQ
https://www.youtube.com/watch?v=QnOi9FM0I14
https://www.youtube.com/watch?v=-wt6ufUAkm8
Incorporating bright colors, city scenes, and a club-style vibe, Dave’s Promo videos directly align with his industry and effectively capture his audience’s attention. Dave included relevant music to match with his visuals and this provided his followers with a taste of the type of tunes he creates. Similarly to what Dave had been seeking, Promo.com was able to fit this need and the videos “go hand & hand with [his] music business.”
Like other entrepreneurs, Dave’s journey began when he made the difficult decision to leave a cushy job to become his own boss. Dave’s love for music has guided his successful career and to date and has undoubtedly proven itself with countless remixes on the Billboard Dance Chart Top 50.
With help from his Promo.com videos, Dave’s music reaches far beyond just the U.S. He has captivated listeners in America, Russia, Ukraine, Canada, Japan, Germany, and other locations across the world.
By following his heart, Dave’s deep passion and ear for music guided his career in life and propelled him on a path of success and personal fulfillment. Although the journey was not always easy, Dave has stayed true to his vision and goal.
We are honored to have been chosen as Dave’s preferred video platform.
Though Dave didn’t add additional dollars to boost his Facebook posts, brands can utilize a budget as little as $10 to maximize their reach. Learn how here.
Are you using Promo.com and would like to be featured in a Case Study?
