Videos are one of the most effective ways to reach your consumers. A staggering 44% of people watch five or more videos online every single day. It is no surprise, that getting your video to stand out in the sea of competitors is harder than ever. But that doesn’t mean a small business can’t be a big fish in the social media marketing world, there are daily examples of small businesses reaching viral success through creative video content.
So, you have chosen your visuals, you have added your witty captions and a great music track. Is it enough to shine on Facebook? The new Facebook video polls feature offers you the chance to create something even more powerful than video alone – an interactive experience. Let your audience know how much you value their opinion and grow your social engagement at the same time.
Better yet, Facebook Polls give you the opportunity to ask those burning questions that could improve your business’s offerings. Do you know what new ice cream flavor your consumers would prefer to try? Would they prefer late night or early morning shopping hours? The sky is the limit!
Finally, it makes your ads more effective. According to Forbes interactive content is 81% more likely to grab consumers attention than static content.
Facebook Video Polls – What Are They?
Clearly, the video poll can be a worthwhile tool, but what is it? A video poll gives you the opportunity to ask a question at any point during your video. Just decide on the question, the options you are going to offer your viewers and when you would like it to appear. The polling link then appears at the top right-hand corner of the video, prompting viewers to answer; generating instant feedback for your business.
Imagine, scrolling through your Facebook Feed, watching an eye-catching video, then having the opportunity to give feedback on new products, new store times or even the ad itself of your favorite brands. Suddenly you’ve moved from a customer to an important team member.
As marketers, video has now become an interactive and personalized experience for your audience, making your content even more interesting and impactful.
So, what questions can your business ask that are sure to get viewers keys clicking? It can be anything from operation specific inquiries that will generate important information to a light-hearted trending piece to give your followers a peek at your personality.
Here are a few polling questions to get started:
What attracted you to our business/ product?
It never hurts to know why your consumers are coming through the door. This gives you the chance to ensure that you are continuing the service they expect and looking for opportunities to improve. It also makes sure you don’t do anything to undermine what made your business so special in the first place. Remember, you have six options to offer viewers in response, ensure that you cover all your bases, even with a broad question such as this one.
Would you prefer late night or early morning shopping hours?
The holidays are around the corner and the rush to purchase a never-ending list of gifts is upon us. Matching your opening hours to your consumer’s preference is a must, and showing them that you care about meeting their needs can’t hurt. By asking what time’s your customers would prefer to pop in, you’re not only creating a video with high engagement potential but also optimizing your business sales by meeting the customers where they are – morning coffee or late night cocktail in hand.
Want to know more after watching this video ad?
Knowing if your ads are effective early on is a must. It can save you from dips in your sales later, or allow you to commit to a greater marketing budget for winning products and services. Also, if you are receiving a largely positive response, but the sales aren’t reflecting it, this is a great sign that you need to focus on accessibility, perhaps by offering online delivery or creating pop-up stores.
Fun or more fun?
Of course, getting to the nitty-gritty of what consumers want is important. But, it is also important to mix it up with fun, creative content that’ll compete with all the silly online stuff we all watch late at night and share with friends! Creating content that actually entertains is essential for growing engagement.
Think of questions that are sure to spark some opinions! For example, the question Cats or Dogs brings out the passion and fight in all of us. Just get creative and watch your audience grow.
Check out our first Facebook Poll… about Facebook Polls
Top Tips For Using The Facebook Video Poll
1) Keep it relevant
While you may want to know if your consumers prefer Leo DiCaprio or Johnny Depp, if it has nothing to do with your video ad, it is likely to cause more confusion than excitement. Consumers want to tell you how to improve your service, they love feeling like they can have an impact, give them the opportunity and you won’t be disappointed. Just don’t waste the space. If your ad has to do with a new product, ask your audience if they would try it, or how they would improve it. If your ad is creating awareness, why not ask your audience if they have heard of you before? Or, if they would use your business in the future.
2) Keep it short and simple
Let’s be real, in today’s age we all have short attention spans. Like videos, you must catch your viewers’ attention early. That means no long-winded questions, best to keep it short and sweet. Ensure that you are not using terms the average viewer won’t understand. While it may look impressive, how many of us actually check a dictionary while scrolling through our social channels? Making your content too long or high-brow will ensure your target audience scrolls right past and you will lose your chance to interact with them.
3) Keep it current
Why not ask questions about current trends and events to keep it interesting and relevant? For example, if you own a clothes boutique, ask if Leopard print is in or out, faux or fur? Not only are these important insights but customers will be curious to see what others have to say, so checking the box that allows them to see the results can’t hurt.
4) Discover new or current consumers by pairing polls with Facebook ad targetting tools
Do your consumers prefer surfing or skiing? Blue skies or rainy days? This data could be useful when creating new marketing campaigns or even when developing new products.
Facebook video polls give you a valuable opportunity to get to know the audience you are trying to entice through your doors. When paired with Facebook targetting tools, you can find out more about markets you haven’t even entered yet. Would 25 to 30-year-old men consider buying low fat ice-cream? Why not target this audience and see their responses? Is your current marketing campaign alienating your past customers? Add a list of their emails to Facebook’s custom audience tool and target them specifically with relevant questions.
With Facebook ad targeting you can create an audience based on location, age, gender, language, connections and behaviors. Pair this with Facebook video polls, and who knows what data you could find and the avenues you could discover.
5 Steps to Use
Don’t fret, it’s easy!
- Upload your video to Facebook just as you usually would
- Scroll down to Polls, then click to create
- It will prompt you to create the question and up to six options that your viewers can use to respond
- Decide when you would like the link to be presented to your audience, by dragging the green bar at the bottom to cover the section you would like it to appear
- Finally, save the poll and make time to review the responses