Video marketing for startups is no longer an expensive or unattainable tactic now that there are so many great tools and tricks at your disposal. It’s also something you can’t afford to ignore especially with 92% of smartphone users sharing videos with their friends and social video generating 1200% more shares than text and images combined. The signs are all there for you to get started.
However, if you’re still scratching your head as to where to begin, here are a few tricks of the trade that can save you considerable time and money.
The cost of a full-fledged video production typically totals around $1,000 on average, but it’s not uncommon for the costs to exceed this sum. Additionally, if you’re shooting in-office, you may lose precious time and see an increase in labor costs. But fear not, there are plenty of tools available to facilitate video production in ways you may have never expected.
Promo.com is a robust video creation platform that offers everything you would get from a production team, all on a simple dashboard. Just grab your branding and message, and the platform fills in the blanks. We give you over 23 million high-quality videos to choose from and an entire library of licensed music at your disposal. If you’re looking for an option on a budget, this is definitely the way to go.
No matter what the cost, video marketing for startups does not happen overnight. It sometimes takes a village, as they say. That’s why you must see video creation as a means of building a community by giving people exactly what they want. Pay attention to the social media platforms where your audience lives, and get to posting.
Never focus strictly on social media, though. Video marketing for startups begins on your website and branches out. That way there you can track your traffic and other video metrics like conversions and click-through rates. You can also use video in email marketing campaigns, blogs, and even SMS messaging. It’s all about your approach.
Any good video marketing strategy that actually succeeds means publishing videos on a consistent basis. This means you have to keep the content coming. Some of the most successful video marketing for startups comes from those who create a sense of suspense for their audience. And since you are creating videos at a super affordable rate, making a cliffhanger series should be no problem at all. It’s definitely one way to build your content calendar to ensure all your KPIs continue to grow.
Another free trick when it comes to video marketing for startups is to create your own hashtags with each of your campaigns. When people see your videos with the same branded hashtag, they’ll start following those streams to catch them. And, voila, you’ve spread your message to an exponential number of followers across a vast network of powerful channels.
Once you’ve established your community, make sure that you keep it coming. The worst thing you can do is build a following and then go radio-silent. Don’t let your audience down. Consistent efforts keep the most people coming back.
The best way to ensure you keep it continuous is to be organized. Prepare a content calendar a month in advance. Then feed it into an automation tool to post to your channels as scheduled. The more equipped you are in your video marketing efforts, the more money you will save and the bigger your audience will get.
It’s getting easier for startups to compete with big brands because of the availability of so many tools and techniques on the web. Using video is what the masses are demanding no matter what the industry. Video marketing for startups is all about being informed, motivated and prepared for your people.