How to Make Professional Videos Using an Online Video Maker

YouTube is the most widely used social media platform, according to a 2023 Pew Research Center survey. A staggering 83% of U.S. adults reported using the website regularly. That’s more than eight in every ten respondents, underscoring YouTube’s popularity as the go-to video sharing platform.  

While the survey subjects may have been randomly picked, these findings point to YouTube as the preeminent video marketing website. Indeed, the efficacy of video commercials is well-documented.  

Multiple studies have shown that a well-planned video marketing campaign can boost conversion rates and increase customer engagement far better than other digital advertising methods. According to estimates, over 80% of video marketers report a good return on investment (RoI) while more than half of all consumers prefer video-based commercials.  

But not every video will convert first-time viewers into loyal subscribers. To deliver the intended impact, your clips must be professionally created and well-packaged. Fortunately, you no longer have to do all the heavy lifting to create compelling videos. Not when you can tap into an online video maker.  

In this guide, we highlight how to create high-converting videos with an online video generator tool. 

1. Define Your Target Audience

Even before scouting for an online video maker, it’s important to know the target audience. This will help you align the content accordingly.  

How you answer the following questions can help you understand your marketing videos’ intended viewership. 

• Are you trying to raise awareness of your brand? 

• Are you seeking to introduce a new product? 

• Is the video themed around specific retail events like Thanksgiving or Black Friday? 

• Is it a press release (announcing your relocation, new offices, etc.)? 

• Is it part of an ongoing series?  

• Is the video purely for customer engagement? 

Besides, you can define your audience by researching popular online video categories. This approach is particularly suitable if you’re aspiring to become a regular vlogger but haven’t identified a niche yet.  

Popular video categories include; 

• Making money online 

• Autonomous sensory meridian response (ASMR) videos 

• Music and entertainment 

• Automobiles and tech gadgets 

• Lifestyle and parenting 

• Fashion and beauty products 

• Educational content 

• Gaming content 

• Product reviews 

• Video podcasts 

• Unboxing videos 

2. Find a Suitable Video Maker

You’ll need the right tool to create compelling video advertisements. Which begs the question – what constitutes a suitable video maker?  

First, test-drive the program to assess its user-friendliness. Choose a video maker with a clean, uncluttered, and intuitive dashboard.  

Besides, your preferred video generator must pack a full range of editing capabilities. This enables you to tweak each creation to align it with your marketing goals.  

Remember to also choose a video generator with a vast library of ready-to-use, fully customizable templates. With this flexibility, you can quickly determine whether to personalize a template or export it as is.  

Promo.com is a household name in the online video generation industry, thanks to its nifty suite of editing tools. The platform lets you create engaging topical videos using artificial intelligence (AI) for your next marketing campaign.  

Promo boasts a user-friendly interface that works entirely on the web. You can use the video editor and maker online, eliminating the need for time-consuming app downloads.  

Besides, PromoAI maintains hundreds of professionally curated video templates. It brings over 110 million digital assets from reputable royalty-free platforms like iStock.com and Getty Images.  

Another outstanding feature of Promo.com is its dynamic video aspect ratios, which change depending on your preferred hosting platform. There’s also a social media calendar to help with content scheduling.  

Each Promo membership plan entitles you to unlimited content downloads plus regular updates.  

3. Sign (Up and) In To Your Video Maker

You can visit an online video maker’s web page and sample its products. But to unlock the platform’s complete editing capabilities, you’ll need a user account.  

Head to the website’s homepage and click on the “Sign Up” button or its equivalent.  

Most video generators provide a hassle-free account registration process. Typically, all you need is to input your name and email address, and then set a password.  

Ensure you choose a unique but memorable password. To prevent unauthorized access, the passcode should preferably include UPPERCASE and lowercase letters, as well as numbers and special characters.  

Validate these entries before clicking on a sign-up icon. Your video maker will send a confirmation link to the provided email, which you click to complete the account registration process.  

Now, use your credentials to log into your new video generator tool. 

4. Pick a Template

Most online video generators maintain a library of ready-to-use templates. The higher the number of templates, the more desirable the tool.  

But since you’re unlikely to sample all of a video maker’s templates, choose those that suit your marketing goals. This underscores the significance of defining your intended viewership before using an online video editor.  

For instance, animation templates may suit infographic-style explainer videos. In contrast, product descriptions and gaming content must feature the actual items to deliver a more realistic viewer experience.  

You also want to choose a template that aligns with your brand’s style. That means paying keen attention to color schemes, typography, and graphics.  

And while you can always implement additional customizations, it’s best to pick a template that’s rich in audiovisual effects. 

5. Upload Your Content

It could happen that an online video maker ticks all other boxes, except that it has a limited range of readymade templates. Or, perhaps you’re looking to refine a preexisting clip, audio, or image file.  

In either scenario, you can proceed to upload the file to your video generator tool. The import instructions will vary depending on your preferred video maker and the file’s current storage location.  

Most online video generators maintain a drag-and-drop functionality that lets you upload content directly from your device to the editor’s dashboard.  

Alternatively, click on the website’s “Upload” button or its equivalent. This will open a file browser on your device. Select the file you wish to import and click on “Upload.”  

Besides, some online video editors also let you import content from cloud storage services and social media platforms. Simply copy the video link and paste it onto the tool’s dashboard.  

6. Customize Your Templates

There’s no shortage of ways to customize your video creations. Some online video makers let you use AI to generate personalized clips, accelerating the editing process.  

First, you’ll need to implement fundamental editing functions like ‘Trim, ‘Cut,’ and ‘Merge.’  

The Trim feature lets you remove unwanted sections from your creations. Cut ensures a seamless transition between different videos, while Merge helps you combine two or more clips into one footage.  

Other basic video editing tools include Resize for adjusting the aspect ratio and Upscale/Downscale for changing image sizes. Depending on the template you started with, you could also animate texts and images before proceeding to the next phase.  

With the basic edits all taken care of, you can now apply the advanced editing features in your free online video maker. Use a Noise Removal tool to eliminate the background. You can blur the background or replace it with more desirable graphics.  

This is also the point where you’d clean out any watermarks from your videos.   

Next, incorporate your branding information. A business logo is a must-have in commercial video advertisements. It’s how you point viewers to the brand behind the ad.  

A subtle call-to-action should accompany the logo, highlighting your business’s address and contact information.  

Other customization options include; 

• Adding titles, subtitles, and captions 

• Highlighting keywords 

• Adding soundtracks or voiceovers  

• Adding special graphics, such as stickers, emoticons, and GIFs. 

• Adding overlays – Ideal when creating video montages or picture-in-picture collages 

• Incorporating fades, slides, or shifts to create a seamless transition between different clips  

• Implementing the final filters – brightness, color saturation, contrast, etc. 

Note that the full range of customization will depend on the selected online video maker. 

7. Preview Your Creations

You’re now done with the most demanding part of online video generation.  

But don’t export your clips just yet. At least not before previewing them.  

Any reputable video maker for marketing would have a Preview tool. This feature offers a glimpse of the footage before publishing it, helping you capture potential areas for improvement.  

Insist on a video maker that maintains a real-time playback functionality. Such programs make it incredibly easy to preview your clips.  

Simply press the Play button, and the video will begin playing on a dedicated preview window. Watch the clip entirely as you note the areas requiring adjustments.  

Note that the preview window may often conceal blemishes due to its small size. Fortunately, many online video makers let you switch to an alternative full-screen mode.  

Beware of lags, too.  

Lags are notably common when previewing a video with complex effects in high resolution. To improve your viewing experience, switch to a lower resolution.  

Some video makers also auto-generate preview links, making them excellent when collaborating on projects. You can share the URLs with the rest of your marketing team for real-time feedback. 

8. Make The Video Export-ready

If the preview turned up nothing serious, you’re finally ready to export your videos. But there’s just one more round of customizations to implement.  

Most online video makers will ask you to define your preferred export resolution. You can pick from 1080p (Full HD) or 4K. Or, opt for higher solutions for better quality.  

Note that higher-resolution videos can eat into your storage space. While that won’t be a problem if sharing your videos directly on social networking platforms like YouTube, it’s certainly worth considering if you’ll be saving a copy of the footage on your device.  

One way to manage high-resolution videos is to downscale them using a lossless editor.  

Besides resolution, you’ll need to pick your desired file format. MP4 is the gold standard for online video formats. For enhanced smoothness, some editors will also ask that you specify the video’s frame rate. Common options include 24, 30, and 60.  

9. Export the File

The fastest way to export your video creations is by downloading them to your device. This way, you have a reliable copy if the original file gets lost or corrupted.  

First, ensure you have sufficient storage to accommodate the new video. Delete unnecessary files if necessary.  

Then, head to your online video generator’s dashboard and click on “Export,” “Download,” or their equivalent. The clip will download straight to your device.  

Another way to export clips from an online video maker is by using a shareable link.  

A URL lets you export larger files without worrying about storage space. Besides, you can share the link with the rest of your team and collaborate seamlessly on a project.  

Generate a URL for your completed videos. Then, publish the clips on your preferred hosting platforms using the shareable link.  

10. Schedule and Publish

Many online video makers offer scheduling services. This feature lets you automate your video marketing campaigns, streamlining content publication and management.  

If your video maker lacks built-in content scheduling tools, you may need to integrate it with third-party applications that offer such capabilities.  

Finally, choose the right platform to host your video advertisements.  

As previously mentioned, YouTube is the preeminent video-sharing website. The platform’s sheer popularity makes it an excellent place to publish video commercials.  

However, consider the online social networks where most of your target audience spends their time before choosing the right hosting website.  

While YouTube and Facebook will give your marketing campaign a wider online exposure, LinkedIn would be perfect for targeting professionals in your niche.  

Ramping Up Online Engagement With Professionally Rendered Videos 

Following the above pointers can help you create attention-grabbing clips for your next video promotion campaign, converting casual viewers into brand-loyal subscribers.  

Remember to conduct extensive research while scouting for a video generator tool.  

Start by assessing the platform’s user-friendliness. Many video makers implement clean and intuitive interfaces, enabling you to generate your clips without prior editing skills.  

Besides, choose an online video maker with a complete range of editing capabilities. That includes basic editing functions like video trimming and more advanced options, such as background removal and filter application.  

Compatibility is another essential consideration when searching for an online video generator.  

The tool should integrate seamlessly with different operating systems, including Windows, macOS, Linux, etc. It’s even better if the program syncs with your existing suite of marketing apps.  

Other key factors when choosing an online video maker include web-based availability, pricing, and video export formats.  

More importantly, remember that AI-powered video makers shouldn’t replace human ingenuity. Always strive to balance between content authenticity and monetization by aligning your ads strategically with personal values.