As Labor Day approaches, many businesses will begin thinking of marketing ideas to capitalize on what is usually a big holiday for business. Special deals, sales, and events will be common. Odds are, you’re thinking along the same lines.
Odds are, no matter how you go about it, you’re going to be running a sale or special of some kind. The question is how to get the word out? Throw a sign in the window? Heck, that’s been done. This year, proclaim your special event boldly with beautiful, professional-quality video marketing content.
What are we promoting? The sky’s the limit. Try these Labor Day marketing ideas on for size.
Even if you’re not a restaurant (and especially if you ARE), nothing brings people in like the smell of hot dogs or burgers on the grill. Labor Day is also seen as the last hurrah of summer, so invite your customers in for one last cookout before the fall!
If you don’t normally serve food, that’s okay. It’s a great way to get people together and give them a reason for coming out. Use this opportunity to market to a captive audience. Promote or demonstrate your products, or build a display right next to the grill.
Odds are good that whatever you’re doing this Labor Day, a sale of some kind is going to be involved. Let’s be honest, nothing gets people in the door (or onto your website) like a good deal.
Labor Day means a few things beyond the end of summer and beginning of fall. For kids and parents, it means “Back to School.” For many, it also means the start of football season. If you can structure your deal around a theme such as these, you can pique interest.
Customize your football-themed marketing video.
Labor Day might mean the end of summer but it’s also the unofficial start of the fall season. Many businesses switch gears when the season switch. Restaurants offer seasonal ingredients or menu items. Clothing stores switch to warmer clothes, etc.
Rather than bid farewell to the warm weather, welcome in the new! Restaurants can offer a sample of upcoming specials, clothing stores can peep a glimpse at warmer fashions, and more.
Many people are bummed to say goodbye to summer. If you can capitalize on fall, go for it!
Clearance sales are always a big deal on Labor Day. If you have summer inventory you’d like to get off your shelves or out of your warehouse, Labor day is a great time to do it. Out with the old, in with the new.
If a tree falls in the forest and no one’s around, does it make a sound? Similarly, if a clearance sale is being run and no one knows, did the sale actually occur? Make sure your customers know what to expect. Promote your sale with video content well in advance of Labor Day.
If you have a product or service that can be upgraded, there’s no time like Labor Day to test this marketing idea. Upgrades usually entail moving the customer to a higher price tier. However, for Labor Day you can be a little generous.
Offer customers a free upgrade to the next level for a set period of time. One month, two months, etc. After the promotional period ends, many will choose to stick with the new tier at the higher price.
There’s no time like a holiday to secure that recurring revenue! If you offer memberships or subscription plans that renew yearly, now is the time to secure those customers for another year.
Offer a 10%-20% discount on their yearly membership if they renew early. It provides a great incentive to get customers to stick with your business and also allows you to lock in those customers for another year!
On Labor Day, many of your customers will be barbecuing or going to the beach one last time. Odds are, they’ve got their phones with them and plenty of pictures will be taken! Social media is a great way for businesses to connect with their customers and there’s no time like Labor Day to have a little fun with it.
Encourage customers to send or tag you in their Labor Day photos. Make it a contest and select the “best” picture for a prize such as a gift card or discount. This is a great way to expand your organic reach on social media and encourage interaction with your fans and followers. The winner(s) can be showcased all over your social media platforms, like via your YouTube shorts.
It’ll only cost you a $50 gift card and a little online promotion. Start promoting early with video marketing content to make sure that when Labor Day arrives, you’ll get plenty of participants!
Ah, the time-honored tradition of the bounceback. It deserves a place atop the mountain of effective marketing ideas. Bounceback coupons are given to customers with their purchase and offer an additional discount on their NEXT purchase.
For example, if a customer comes in for lunch on Labor Day, deliver them a $5 bounceback coupon with their check. These coupons cannot be used that day, but rather are for their next visit.
These coupons are a great way to incentivize customers to frequent your business on that day (to get the coupon) as well as at least one more time (to use the coupon). Normally a “two for one” deal goes to the customer. This one’s for you!
Whatever Labor Day marketing plan you come up with, it’s important to let your customers know about it! Send an email blast, plaster your promos on social media, and get the word out! And don’t forget your video content!
Whether you’re saying goodbye to summer or hello to fall, video marketing is a great way to inform your customers of all the great deals you’ve got waiting for them this Labor Day!
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