You probably know that Promo has all the creative tools you need to make amazing videos for your business, but do you know how to make the most of all the platform has to offer?
When it comes to content creation, most businesses struggle with the same issue – inspiration. Sometimes that inspiration comes naturally, and other times, we need a little shove in the right direction. To help, we’ll be sharing a monthly roundup of some great videos users just like you are creating on the platform.
Keep an eye out for best practices on making the most out of Promo’s Getty Images stock footage library, learn how text style and color combinations can bring a message to life, and watch how organizations save time with Promo’s ready-made templates, customizing them to make them their own. Experience the full power of Promo through the users that are making the most of it, and learn how you can, too.
Homecare Startups is a consulting group that has helped over 300 people start businesses in healthcare. The company provides guidance and mentoring for those looking to succeed in creating a business in home healthcare.
With Earth Day coming up soon, Homecare Startups took Promo’s Earth Day calendar template and edited it with their own powerful message. Inspired by the template’s two first frames, they then replaced the footage and text of the remainder of the template and gave it a whole new meaning.
The company integrated footage that effectively highlights their audience personas using Promo’s Getty Images photo library. The result is a powerful video that emphasizes what Homecare Startups does, tying it into an international event.
Main takeaway: Staying ahead of the game means planning and scheduling your content in advance. If you’re short on time, use Promo’s social media calendar to select key dates, customize ready-made templates, and make the most of your marketing.
Homecare Startups used Promo’s social media calendar to create this incredible video. The company took inspiration from what was already in a template and edited it to reflect its mission perfectly. With Promo’s social media library, the power to edit by desire is in your hands, replacing footage and text or leaving it as is.
TrustCare Health is a privately owned Mississippi-based health company with several urgent care clinics. Along with offering several healthcare options, TrustCare Health understands the importance of a solid social media presence. Along with an up-to-date blog, the company regularly posts to their social media feeds, creating weekly campaigns such as “Testimonial Tuesday” and highlighting and recognizing their workers with dedicated social media posts.
Like every company, TrustCare Health is looking for potential hires. In addition to posting opening positions and job descriptions on their website, TrustCare health took that extra step and created a Promo video to share on their social media accounts. The healthcare company’s 15-second branded video is short, catchy, spreads the message potential hires are looking for.
Also, the company’s watermark was clearly visible throughout the video. Adding watermarks to videos, no matter their goal, helps viewers identify the brand and builds trust with potential customers. Watermarks make your videos look more professional, plain, and straightforward.
What really stood out was TrustCare’s outro. Not only did they wrap it up with a strong CTA, inviting potential hires to “Apply Today,” but they also got creative and used our logo uploader to add a QR code. The QR code replaced the company’s brand logo and directed viewers straight to its Careers page. Super smart!
Main takeaway: Get creative! While most businesses use our brand manager to upload a logo or watermark, TrustCare thought outside the box and used it to make their video even more interactive. A great hack for anyone looking to do the same!
TrustCare Health used Promo’s library of Getty Images to find the perfect footage for their video. With 110 million videos and photos to choose from, the company did an excellent job finding the footage that would highlight each frame’s message.
To raise brand awareness, the healthcare company added its watermark throughout the video and opted to use a QR code in its outro.
Try It Outdoors specializes in gear designed to make your adventures better. The company’s founders built their products based on their very own struggles. Their expensive equipment would often get wet, and on their hunt to find a box to keep things dry, they decided they wanted to create an affordable product that would solve this issue. Their vision turned into an entire company, offering various outdoor products and adventure gear. The sporting goods company has an active Facebook profile, regularly uploading content to its business page.
Try It Outdoors created a commercial video for one of their most popular products, the Try It Box. They did more than just make a video to showcase their product and company; they managed to engage viewers into feeling like they were on a road trip out in the wild.
With the help of Promo’s stock footage, paired with simple (yet powerful) messaging, Try It Outdoors created a professional-looking commercial, all within the budget a small business has for marketing.
Main takeaway: You don’t need expensive production days to get exactly the footage you need for your commercial. When you have a clear message, finding the right footage is no mean feat. When creating your videos, think of your potential customers. What are they expecting to see in an ad made by your business? What overtone and message are you trying to send out? Once you have these questions answered, creating a powerful video is peanuts. With Promo’s stock footage library, you’ll easily be able to find the right videos to bring your message and your brand’s essence to life.
Try It Outdoors sells more than just a product with their commercial; they’re selling a lifestyle. With the help of Promo’s royalty-free music library, they chose not only the perfect footage but also the perfect track to fit their ad. The country-style Promo track “All” by Will Derryberry takes the whole video out into the wild, immersing viewers in every one of the video’s frames.
NG Employment Network (NGEN) helps the National Guard community find and secure employment. Through NGEN, Guard Members, Veterans, and Spouses can connect with specialized support based on their needs. In addition to its mission as an organization, NGEN understands the power of a strong social media presence. They share informative, engaging, and event and holiday-based videos on their social media feed, becoming a helpful resource while entertaining users with lighthearted content.
NGEN’s video is an excellent example of making the most of Promo’s ready-made templates. The company took this ready-to-use HR template and easily customized it to fit their needs. While they left the templates’ original footage, text style, and music, NGEN changed the text and outro to fit their message The result: a custom video created with the click of an edit button.
Main takeaway: Promo’s ready-made templates are waiting to be customized and shared. Each template can be easily customized to fit your brand’s tone and marketing language, no matter your business type.
NGEN made use of Promo’s 5,000+ template library. One look at their Facebook page, you’ll notice that they use the templates often. Whether highlighting a national holiday with a Promo calendar template or encouraging viewers to find a new career with the start of spring, NGEN is ahead of the game, making optimal use of Promo’s templates, tweaking them, and making them their own.
With over 4.7 million pets and over 3.5 million owners listed, Central Animal Records (CAR) is Australia’s largest national microchip database for pets. Along with its many services, the company also has an app called “My Pet.” My Pet combines all the prominent t features of the Central Animal Records database into a mobile app.
CAR used Promo to create a video showcasing their app, My Pet. The minute-long video takes viewers through a quick tutorial of the app, with each frame showcasing a different feature. CAR easily uploaded photos of the app’s user interface to walk potential customers through its various elements and tools straightforward and informative. These photos will now always be available to them for future videos created with Promo.
The clean-cut video is engaging, using a simple text style and font that drives focus to the video’s message. Having all the information customers may need, CAR invites customers to download the app, explaining where the app can be found.
Main takeaway: Don’t be afraid to combine stock footage and your personal assets in your video ads. By using your own footage, you have the opportunity to showcase your products, services and give viewers a better understanding of who you are.
Central Animal Records used Promo’s upload your own footage feature in their video. In addition to their own footage, CAR incorporated some stock footage shots found on Promo’s Getty Images stock library.
Last but not least, to boost brand awareness, CAR added their watermark throughout the video and added their brand logo to the outro and the company’s website.
From music choice to text styles and messaging, we’ve broken down what these small businesses and organizations did right to create standout ads and videos, and truth be told, you can too! With Promo, the power to create amazing videos is in your hands. What are you waiting for? Let’s get started!
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Daniella Julius is a Content Manager at Promo. She is passionate about turning words into accessible content for anyone and everyone to enjoy. When she isn’t reading or writing, she’s probably cooking or soaking up the sun with a delicious cup of coffee!
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