The video game “Sims” allows you to build and furnish houses in a virtual world. The appeal is that you have a 3D avatar with the construction capabilities of Thor and the budget of Oprah. It’s a fun game. Now imagine if that game only involved pictures without 3D renditions. Kinda boring, huh?
Same goes for how technology and social media are revolutionizing the industry of real estate video marketing. Who wants to see a drab photo when they can experience a property through interactive video? Does the question even need to be asked?
The answer is “YES,” because it’s rarely addressed.
Real estate video marketing is a relatively new field of digital marketing strategy. It’s engaging, easy to consume, and enables you to inject some personality into your online profile (and your marketing plan).
So, where do you start? By checking out some of these video marketing ideas and examples:
Real estate video marketing is about making your home buyers and sellers feel like they’re getting more from you than they bargained for—but in a good way.
Impress them with brief real estate videos. These are educational videos in which you answer all sorts of common real estate questions and address everyday misconceptions. Use a clear, conversational tone ¬– like you’d use when talking to your friends or colleagues.
Basically, an informational video should be short and concise and convey all of the MLS information in a brief manner while showcasing the property’s best assets.
Over the last few years, how-to videos have exploded on social media sites like YouTube. In fact, they’ve grown by 70% year-over-year.
These videos help you increase your social proof and get your name out there as someone who genuinely cares about clients.
The key is to give actionable insights on ideas like:
How-to videos are a fantastic way to deliver value to your viewers and increase lead generation. Engage them as an authority and increase the likelihood they’ll contact you or your real estate business.
Profile videos are created to bring out a real estate agent’s personality, their character, provide social proof and showcase their value as a professional on the team. Agents that have a personal brand are already a step ahead of the rest.
Two ways you can showcase your elevated performance from other agents:
Both of these work to build an engaging and professional story. Whatever you do, try to avoid clichés when speaking to the camera. Add in a few shots of you talking to clients and showing off an open house. End it with a reminder of how much you care about an individual’s home-buying and selling experience.
This will allow you to get new clients by connecting with them on a personal level and increasing their confidence in your ability to succeed. With an engaging marketing plan and personalized videos, you can effectively convince a customer to invest.
In real estate video marketing, agency promotional videos are an opportunity for firms to stand out. They introduce the staff, briefly tour the office, and give the viewer a peek into your company culture.
A few things to consider:
These creative real estate videos have the potential to bring in new listings.
Don’t just tell the audience why your firm is different. Show them.
No aspect of real estate video marketing would be complete without listing videos. Listing videos showcase and promote property listings with virtual tours. They’re pretty simple to make using your mobile device, several photos of the property, and video clips.
They’re far more effective at getting a home to sell itself, so to speak. According to Mashable, 73% of homeowners prefer to hire listing agents who use online video as part of their marketing process. It’s kind of a no-brainer.
It doesn’t just stop at listing videos. Location matters.
Grab the viewer’s attention by shooting a video of the neighborhood surrounding your listing (assuming it’s nice). Take a drive through and capture highlights like a community park with children playing. You want your prospects to fall in love with the ambiance, as well as the curbside appeal.
Invite your happiest, most loyal clients over for a chat. They’re by far the most effective brand advocates. Overall, customer testimonials have the highest rating for efficient content marketing. They’re 89% more effective than photos. It’s called “word-of-mouth,” people!
You’re probably already advertising your video listings on social media. What you might not be considering is that, for real estate videos, brevity is your friend.
Real estate marketing videos on social media are different from what you’ll see on YouTube or on your website. They’re shorter and specifically tailored to your specific audience preferences. You might also want to consider the video’s format since most of these are watched on mobile devices. Be sure to include your social media handles on all videos for increased lead generation.
Live video is powerful. It’s capable of connecting businesses to new clients. Simply put, live video gets our attention. It interrupts our day and our casual scrolling activities.
Using live streaming is the newest trend in real estate video marketing. Communicating with real estate leads, home buyers and sellers in real-time wasn’t possible until a decade ago. This video format lets you conduct a virtual open house, show off neighborhood videos, host a live ask-me-anything, and so much more. Give social media sites like Periscope or Facebook Live a try.
How do you wrap up a great year if not with a thank you? “Year in Review” videos are a way of highlighting your goals and how you met them. Perhaps add in a slideshow of the listings you’ve sold and beautiful open houses you’ve hosted. Include testimonials for social proof and feel free to get crazy creative. You probably have plenty to celebrate, while generating new leads in the process.
Real estate video marketing should range between 2 to 6 minutes in length. According to Platinum Cinematic, it really depends on the size of the house and the features that real estate agents would like to highlight. Keep the attention span of homebuyers in mind and capture their interest in the first few frames of your listing videos.
The underlying message here is about connecting with home buyers, sellers, and new leads. What do people really want to see within real estate video marketing? Realness. The closer you are to showcasing authenticity, the quicker the sale, and the happier every party involved.
Plain and simple: If you’re a real estate agent, you need to be making videos and they need to be the center of your real estate marketing plan.
If you’re feeling stuck, Promo.com offers professional real estate video templates that you can customize in a matter of minutes. All you have to do is select one and add your message and logo.
For more help and inspiration, check out our Video Marketing 101 guide, where you can find proven video marketing examples and our video maker tips that will help you easily make creative real estate videos.